ROB REDDINGTON – Universal Account Sales Executive

Wilkes-Barre, PA

Cell Phone: 570-***-****

Email: adkgof@r.postjobfree.com

SUMMARY:

20+ years sales experience in Sales, Sales Leadership, Technology, Telecommunications, Advertising, Digital Advertising, Financial Solutions and Energy (Vistra), to Fortune 50-300 companies. Very comfortable selling to C-Level executives and managers and have developed a Rolodex of contacts at Tesla, McKesson Pharmaceuticals, British Telecom, Tele2, Tellia, China Mobile, Ericsson, Nextel, Sam’s Club, Staples, Best Buy, COSTCO, Blackstone, Office Max, Verizon, Disney, CKE Restaurants, Voicestream Wireless, Fannie Mae, Fed-EX, UPS, General Motors, Energy East Telecom, J.B. Hunt, ATT Wireless, Sunoco, Coca-Cola.

Presented and closed on various products and services including, turning companies and departments into revenue producers, mentoring and developing sales staffs and sales organizations, Cloud Architecture, SaaS, Wireless, IP/VoIP, Unified Communications, ATM, Genesis, Frame Relay, International Private Line, OC3, DS3, STM1, MPLS, Satellite, and Energy.

PROFESSIONAL EXPERIENCE:

Reddington & Associates, Inc. PA,

Technology/Digital Sales/Media Sales Consultant – March 2009 - Present

Helping companies create positive organizations, teams, and individuals in the areas of sales, sales training, revenue production, customer service development, efficiency, product/service marketing development, mentoring, and complete reversal of non-production. Clients include Media and Marketing, Technology Sales, Channel Management, Financial Services, and Energy. In addition, extensive experience with all aspects of contracts, contract administration, accuracy, wording, negotiating, attn. to specific rules and guidelines, coordinating efforts with and between depts., and follow up & review of client database in order to review with proper personnel.

Notable Clients Projects: April 2014 - Present

Media and Marketing Contracts (Times Shamrock, Civitas, & Cumulus Media, Entercom Communications, and

Vistra Energy-DBA Energybot

Lead Entire Sales Team with 51 Closes in First 10 Months

Lead Entire Sales Team with On-The-Spot Digital Acquisitions

Received Bonus Award from CEO for Digital Acquisitions

Executing all aspects of a Marketing & Sales Consulting with a focus on client assessment (needs analysis, business acumen, business plan review with demographics, goals & desires, P & L, products/services offered, etc.), Radio Sales (RAB Certified I & II), Billboard Sales (Static & Digital), Print Advertising concerning design, creation, layout, system ordering, directing graphic artists, spec. ads, proofs, ROP, etc., extensive Digital Advertising in the areas of Mobile, Tablet, Desk Top, Google Analytics, Site Review with consultation, ROS, ATF, BTF, Banner, Pencil, Native, Extended Reach, Video, Home Page Take Over, etc.

Corrected issues with their VoIP, Wi-Fi, PBX and SaaS applications.

Sold a number of websites for Civitas (which features shopping carts and SSL).

Key Contract Achievements

Consistently produced sales revenues of 150% to plan.

Produced the largest single advertising copy of The Abington Journal October 2015.

Enlisted 35 NEW accounts and 159% to plan for 2016. Tops in the northeast Region.

Channel Management Contract (Atlantic Coal Company, Hazleton, PA)

January 2013 to August /2013

Contracted to open the New England and NJ territories for Anthracite coal sales. This included developing and executing a marketing and sales plan as well as a business plan. The main effort was hunting primarily in person but also via telephone. The position also required the strategic building of relationships through repeated set appointments as well as cold calling in person. Specific marketing objectives as set forth in the marketing plan were attained as was an extensive knowledge of Anthracite coal, its geology, and the coal industry in general. This included hands on work at the mine.

Key Contract Achievements

Increased sales revenues by 300% to plan and Increased repeat business revenues by 130% to plan.

Financial Services Contracted Agent (New York Life Insurance Company, Scranton, PA)

June 2010 to January 2013

Performed all duties associated with insuring the lives of individuals and groups including financial planning, retirement planning, long term care, and business succession. This includes but is not limited to prospecting, servicing orphan accounts, yearly reviews of my current book of business, and participation in the death squad.

Key Contract Achievements

Case Rate Leader August 2011; Class Leader Award September 2011;Case Rate Leader October 2011.

and Case Rate Leader February 2012.

Brosna Communications (BCI), Dallas, Texas, 12/05 to 6/2010

Director/Mgr. Channel Sales

Tasked with introducing, developing, and distributing a VoIP product to the U.S. with responsibilities in Canada, Ireland, Mexico and South America for the start up division, AYC USA.

This included Marketing, SaaS Sales, Sales Support, Technical Support, Contracts, Training, Collateral Design, Web Site Design, Pricing, Processes and Procedures & Customer Service.

Support current VARs on a daily basis and travel on site as requested for sales calls, presentations, Trade Shows, and provide LAN/WAN/Data engineering architecture designs, software support, hardware support (Nortel, NEC, Avaya, Unified Communications, Harris, Newbridge, battery back up, etc.

Searched daily for new Agents, VARs and Sub Distributors using all aspects of sales prospecting including, but not limited to, cold calling and warm calling.

Secured contracts with the Major Retailers Costco, Sam’s Club, Fry’s Electronics, and Uniden.

Key Achievements

Increased Sales Revenues by 125% in 2006;Increased Sales Revenues by 127% in 2007;

Increased Sales Revenues by 134% in 2008;Increased Sales Revenues by 155% in 2009

Secured COSTCO, Sam’s Club, and Frys Electronics as New Business retailers.

Digital Freedom L.L.C., Scranton, Pennsylvania, 5/04 to 12/05

Director of IP Technologies/Strategic Manager START UP operations

Retained to roll out nationwide VoIP service, Free Voice, to Fortune 500 companies.

Designed, developed, and implemented all aspects of a nationwide DSL/Cloud service to specific vertical markets (QSR, FSR, Oil & Gas) as well as the Fortune 500.

Expanded the Web Creation Division with marketing and sales programs focused on e-commerce.

Key Achievement.

Stood as the company leader on a daily basis and addressed every aspect of managing it.

US LEC Corporation, Charlotte, North Carolina, 12/02 to 4/04

Strategic Sales

Employed to design and implement a plan for hunting the Fortune 50/100 for business in excess of $100,000 MRC.

Developed the RFP, RFI, and DSL provisioning process in order to hunt and capture Global type accounts.

Worked with various individuals in the Engineering, Provisioning, Marketing, and Executive Departments to coordinate the teams specific to capturing Fortune 50/100 accounts.

Key Achievement

Sales group MVP Award.

Shared Technologies, Manhattan, New York, 3/01 to 11/02

Strategic Sales: Data

Undertook developing, building, and growing a Nortel based Data Sales Dept. and IT Solutions while supporting 105 AE’s marketing Nortel PBX solutions across the U.S.

Tasked with prospecting both Carriers and Enterprises in the U.S. and abroad, vending Nortel’s OPTera Line, Software Packages Cellular Base Station Equipment for 3G, GSM, GPRS, DMS Line, Passport, Contivity VPN, Baystack, Alteon Web Content Switch, 802.11/b/a, SL-100, and BCM.

Other areas of focus include OE, WAN, MAN, RPR, Packet over SONET, VoIP, Security, and Virtual Storage and Disaster Recovery. Knowledge of CWDM, DWDM, ESCON, FC, MPLS, LMDS, MMDS, and HFC.

Key Achievement

Completed over 300 hours of Nortel Data and PBX/IPPBX training.

Previous Relevant Roles:

RCN Corporation, Manager Carrier Sales Pennsylvania, Dallas,

Key Achievements:

475% Revenue Growth WVA, 2000; 221% Revenue Growth OH, 2000

Commonwealth Telephone Enterprises, Account Executive, Pennsylvania, Dallas

Key Achievements:

Top 1% of the Sales Force; Member 151% Club; Thinking Out Of The Box Award (for Unified Communications

and Network Security)

MCI Telecommunications, Account Executive, PA

Key Achievements:

Masters Champion; Top Regional Revenue Producer (for Unified Communications)

Account Executive Of The Year

Vanguard Cellular Systems, (AT&T/Cingular Wireless), Account Executive, PA

Key Achievements:

Ranked In the Top 5% of the National Sales Force; Numerous Awards For Top Market and Top Regional Sales

Member Of The Vanguard Elite

EDUCATION:

B.A. Degree, Political Science and Secondary Education, King’s College, Wilkes-Barre, Pennsylvania

SALES TRAINING: Received special C-Level Sales Training at MCI via Sandler Sales Group.

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