Post Job Free

Resume

Sign in

Manager Digital Marketing

Location:
Santa Clara, CA
Posted:
February 24, 2021

Contact this candidate

Resume:

Atul Goel

Email: adkgmf@r.postjobfree.com Tel: +1-949-***-**** LinkedIn: https://www.linkedin.com/in/atulgoel Objective

A proven IT Project Manager in various areas of business, I am seeking a challenging opportunity to manage and lead large projects where my advanced skills, education and many years of experience can be fully utilized

Summary

• Leading Cross-functional teams of multiple large programs with a proven track record “on-time delivery” of programs and satisfied customer base.

• Extensive skills in developing success metrics that deliver valuable and actionable program insights -- from defining metric/impact/business value statements, creating the mechanisms for establishing baselines, setting targets, executing ongoing measurements, designing/developing/managing data models, dashboards, & reporting quantitative/qualitative results to all stakeholders

• Expertise in business requirements/user stories definition and documentation, change management, roadmap planning and tracking – with a focus on SFDC CRM tool implementation and other Enterprise Business Solutions

• SFDC Marketing Cloud Skills and Best Practices Knowledge: Marketing Automation Strategies, Marketing Cloud Set-up and Data Management, Email Marketing Strategies and Effective Email Creation and Sending, Social Media Marketing & Engagement, Marketing Intelligence and Analytics

• Interfacing business, various services and products teams. Managing senior management’s expectations. Focus on risk management, metrics-driven delivery, early/frequent client/user engagement and continuous process improvement initiatives.

• Collaborative leader/executor and champion for delivering best practice and successful user-friendly end-to-end solutions

• A Lean Scrum-Ban Practitioner/Scrum Master; drive adoption of Agile Quality initiatives, such as Critical Chain and Lean Scrum-ban.

• Have 15+ years’ experience in projects portfolio optimization, prioritization, PMO set up and running multiple complex projects.

• Delivered solutions in the Healthcare, Financial Services, Entertainment, Airline, e-Learning, e- Commerce, retail management/FMCG sectors.

• Have senior-level experience of delivering, distributed, scalable, enterprise software and managing system integrations/ERP implementations/global rollouts.

• Have 360 vision of multiple engineering disciplines (PM, Dev, Test, Support) and cross-functional business teams.

• Managed highly motivated global teams. Assigned work considering profitability and work-life balance. Maintained very low team attrition.

• Hand on skill on Continuous Integration (CI), ITIL Process – Incident /Release Management, Change Management, Problem Management

Core Deliverables

• Solution Delivery, Program & Project Management, Engineering Management, Cyber Security (InfoSec and GRC), IT Infrastructure, Inter-Company application merger and transition, Applications Governance including scope, schedule, budget, risk, and issue management

• Scrum Master and agile practitioner. Managing large program development and running “Scrum of scrums”

• System Design and Development, integrations, SDLC, Agile and Waterfall Programming Methodology

• Business Analysis, Customer & Stakeholder Management PROFESSIONAL EXPERIENCE

Infonex Technologies Client: Ellie Mae - Pleasanton, CA Sr. IT Project Manager March 2020 to till now

• Lead entire lifecycle of Capsilon (acquired by Ellie Mae) IT applications merger and transition to Ellie Mae system which includes Salesforce Service Cloud, Zoho Managed Engine, ZenDesk, IT Infrastructure, WorkDay and Jira integration with Salesforce Service Cloud

• Understand overall solution landscape and deliver solutions for the Quote to Cash (QTC) overall solution design and recommendations, conduct design review meetings and lead the technical design and architecture.

• Lead cross functional teams to roll out the Quote to Cash (QTC) on time and within budget. The business processes that were involved included Product Teams, Sales, Accounting, Procurement, Finance (including Billing), Support and Professional Services.

• Work directly with Infosec, GRC, Security Architect and IT Risk Compliance subject matter experts in the analysis and implementation of IT security standards/policies/procedures and guidelines.

• Coordinate with integrated teams (IT, operational and compliance) to accomplish the periodic Infosec/SOX audit objectives and provide complete coverage for assessment, remediation, and reporting

• Planning, budgeting, scheduling, vendor management and delivery of IT Infrastructure expansion projects in India, Poland, and Belarus

• Lead and deliver inter-company GL Consolidation project for India, Belarus, Poland, and US in Workday, automate manual data processing with database logic driven

• Work with product owners and business to understand requirements and suggest most viable solutions alternatives the salesforce platform provides.

• Workday to Oracle Cloud Finance Migration - Facilitating collaboration workshops with subject matter experts with Accounting, Revenue, HR, Vendor Management, Cash, TPRM, IT and Operations teams; migrate business process, data conversion, integration, deployment plan and users training Infonex Technologies Client: Rodan + Fields - San Francisco, CA Salesforce Project Manager June 2015 to March 2020

• Delivered business capabilities for both internal enterprise applications and customer-facing business systems supporting Salesforce’s Cloud platform.

• Portfolio of responsibilities include business intelligence, predictive analytics, master data management, integrations, software engineering, technology architecture and cloud-based delivery systems.

• Developed product backlog, wikis, project plans, test plan, communication plan, resource management plan, risk management plan, and rollout plan. Ensured the information flow to all the stakeholders.

• Managed multiple global functional (PM, Dev, Test, Support) resources and activities to deliver the software engineering projects for Customer Care, Legal, Digital Marketing Entertainment Business division.

• Scrum Master, product release planning, sprint planning, backlog maintenance, track and communicate team velocity and sprint/release.

• Responsible for implementation and support of Salesforce cloud stack – Service, Marketing (ExactTarget), Communities, Chatter and Apttus - Contract Management (CLM).

• Spearheaded Customer Service Improvement Plan, refining case lifecycle process by integrating Customer Support, Data Research, and IT groups into the Salesforce Marketing Cloud strategy

• Managed Service, Marketing, Community Cloud-related Salesforce projects involving extensive customization for Customers, Digital Marketing and Customer Support team

• Managed and mentor developers throughout the software development lifecycle. Perform design and code reviews as part of the process. Work closely with our product managers/owners throughout the Agile process.

Nixsol Inc Client: UnitedHealthOne - Green Bay, WI Project Manager Feb 2015 to June 2015

• Lead process efficiencies project to increase claim payment accuracy on the Medicare claims platform, review process bi-weekly to determine future opportunities.

• Guide team to automate manual workflows in Policy Admin and Claim system and enhance Case Management process in Salesforce

• Managed geographically disbursed product and development teams in identifying best practices, working collaboratively across locations, agile methodology transition initiatives, code management, release process Treesoft Technologies Ltd Client: Landmarc Solutions - Tilshead, UK Project Manager Oct 2014 – Feb 2015

• Manage enhancement projects for applications build in Maximo, Supply Chain Management [Salesforce], Microsoft Navigation (NAV) and Sequence Kinetic (SharePoint) and integration with Data warehouse

• Organize requirement workshops with the tech lead’s, business users and directors to develop business objectives and turn them into technical deliverables.

• Created, prioritize, and monitored the Product Backlog, acceptance criteria and quality expectation and creating the sprint reporting tool in Jira and TFS.

• Selecting and assessing the best business integration (BI) and Salesforce platform by measuring scalability, robustness, inheritability, extendibility, and maintainability. Infosys Limited Client – Capital Groups of Companies(CG) - Irvine, CA Project Manager Jan 2012 – March 2014

• Executed projects in the categories of Applications (Trading Systems, Middle/Front Office Systems), Infrastructure (Data Center Migration, Compute/Storage, Upgrades), Compliance & Regulations (PII, PCI) as per the stated scope and assigned resources that utilized traditional as well as Agile Project Management frameworks - such as SCRUM

• Lead team to customize and implement manual workflow in Salesforce, Flex resources across multiple projects with an expanding product and nurture individual client needs and goals

• Managed Salesforce (Sales, Service and Marketing Cloud) projects, Private Client Services (PCS) suites of investment applications, Master Data sync up with up/down stream applications.

• Brainstorm, design, and lead implementation of complex SOA integration layer with external vendors - JP Morgan, State Street Bank and Bloomberg

• Lead ongoing Project Change Management Process and performed impact analysis for all change requests, ensured integration among all the teams, managing multi location offshore development teams Capgemini Client – Warner Brothers - Burbank, CA

Sr. Application Consultant Sep 2009 - Jan 2012

• Managed, enhanced, delivered periodic releases for 17 business critical Newline Cinema applications

• Serve as the principal interface with the customer (business partner, product manager etc.); manage interdependencies with other IT organizations.

• Lead End-to-End system integration of Salesforce to streamline and automate customer's CRM processes and data collection for activities including customer tracking, case management, agreement/contract management and revenue projection and reporting

• Perform resource planning, cost estimation, budgeting, cost control, tracking and oversight of schedule and resource utilization against plan, Incident, Change and Release management, Lean management

• Lead team to layout design automation frameworks using MS SQL, Informatica Cloud / MDM, and the Salesforce Metadata API; Integrate WB applications with vendors– JPMorgan Chase and Bloomberg

• Drive design and develop inbound/outbound interface with SAP R/3, Peoplesoft and Great Plain Sr. Consultant / Project Lead / System analyst, Asst Marketing Manager Various leading companies, 1996- 2008

Supertech Cranebel, Asst Marketing Manager, 05/1996- 12/1999; 4CPlus, System Analyst, 01/2000-09/2002; CEPM, Project Lead, 09/2002-09/2005; FCS Software Solutions, Project Lead, 09/2005-03/2006, CitiXsys Technologies, Project Lead, 03/2006- 03/2008; Daptiv, Sr. Consultant, 04/2008- 09/2008

• Architect, design, development, testing, release, change management and post production support for applications for clients like American Express, Canon Europe (Retail - ecommerce), SAP Business One, British Council, Jet Airways, Times of India, Amarujala, Danik Jagran, Hindustan Times, Tetrapak

(Sweden), Wipro, Ministry of External Affairs etc. Functional and Technical Skills:

Team Building (hiring/performance review), Team Training and Management, Project/Portfolio Management (PRINCE2, Waterfall and Agile with Scrum), Salesforce CRM with Sales /Marketing /Service

/Data, Apttus Contract Management, Omni Channel, SFDC Lightning & Pardot, Salesforce Marketing Cloud, Workbench, Import Wizard, Data Loader, Dataloader, DBAmp, SharePoint, SAS, Informatica, Clarity, MS Project Online, Agile with Jira & GitHub, Scrum vs. Kanban (backlog grooming, estimation, retrospective analysis, release planning), SOA, SDLC, RDBMS, UML Use Case, Data Warehouse, Visio, Office 365, ITIL framework, Box, Confluence Wiki, MS-Visual Source Safe, TFS, Perforce (P4), FishEye, Cruise Control (CC), Jenkins, GitHub, BitBucket, Oracle Cloud Financial, SQL Server, Sybase, SAP Business One, SAP R3, Great Plain, PeopleSoft, SAP Hybris, Crystal, Reports, SSAS, SSIS, SSRS, MuleSoft, Boomi, HyperWallet, PayPal, NeverBounce, CTI – InContact, Okta, Melissa Data, eTouches, AutoRabit,Smartsheet, Information Security

(InfoSec), PlanView PPM, CapEx/OpEx, Marketo, Mailchimp, Zendesk, LucidChart, SmartSheets, MS Excel, Google Sheets

Education

Master’s in computer application (MCA) MD University MBA (Marketing) Institute of Productivity & Management Bachelor of Science (B.Sc.), Meerut University

Certifications: Scrum Master, Prince2, ITIL V3, MCTS and IPMA- D



Contact this candidate