Media Marketing

HENRY E. SCOTT

SUMMARY

Henry Scott has years of experience in media, communications and marketing,

helping clients create and deliver demographically and geographically targeted news, products, and services. Scott is managing director of Media-Maven

(formerly the interMediator Group), a media and information services consulting firm whose services include strategic planning, product development, sales training, interim and turnaround management, strategic communications, and executive recruiting.

Scott has worked with domestic and international clients including ADERLY

(Agence pour le Développement Economique de la Région Lyonnaise) (France), BusinessWeek, Dagsbrun Media (Iceland), Dallas Morning News, Ecko Unltd., Il Mio Vino (Italy), the Knight Foundation, MediaMark Research, Metro International (London), the New York Observer, The New York Times, Out Publishing, Para Los Ninos, Prodigy Services, Scholastic, the Tampa Bay Times, and the Wall Street Journal on digital and print strategies, product development, sales and marketing, and recruiting senior executives. Scott also has taken on full time assignments for clients to launch new ventures or turn around ailing ventures.

EMPLOYMENT

Managing Director

Media-Maven LLC (formerly interMedia Group)

www.Media-Maven.com

Los Angeles, CA

December 2007 – Present

Scott formed the interMediator group, a consultancy that brings together people with expertise in a variety of fields including strategic planning, product development, strategic communications, crisis management, and recruitment and development of executives skilled at innovation and execution in the digital and print worlds. interMediator Group was rebranded as Media-Maven in 2020. www.Media-Maven.com 1138 Hacienda Place, No. 211 tel 323-***-**** adkfup@r.postjobfree.com West Hollywood, CA 90069 mob 917-***-**** HENRY E. SCOTT

Publisher and Editorial Director

WHMC LLC

West Hollywood, CA

September 2012 -- November 2020

Scott launched WEHOville.com, an online news site focused on West Hollywood, CA., to test various concepts for sustainable hyperlocal news organizations. WHMC also published West Hollywood Magazine (a.k.a. WHM), a quarterly print publication. WEHOville.com is the dominant news source for West Hollywood and has had the largest traffic (source: Google Analytics) of any hyperlocal news site in Los Angeles County.

Chief Marketing Officer

Creative Loafing Inc.

Atlanta, GA

January 2010 – January 2011

Scott was engaged as a consultant by Atalaya Capital, an investment firm, to assist in the turnaround of this troubled media company. Scott served as strategic planning member of the four-person executive team of CL Inc, which published six of the country's top city newsweeklies and their associated websites. He also served as publisher of Creative Loafing Atlanta and brought it to profitability, and directly oversaw the turnaround of Creative Loafing Charlotte. Managing Director, Metro New York

Metro International S.A.

New York, NY

October 2003 – May 2005

Scott was engaged as a consultant to help launch Metro New York, a free distribution daily newspaper aimed at young people, that circulated 330,000 copies in NYC. After the launch, he stayed on board as publisher to run Metro New York until it was stable. Metro is owned by Metro International S.A., the London-based publisher of more than 70 such newspapers around the world. Scott also served as www.Media-Maven.com 1138 Hacienda Place, No. 211 tel 323-***-**** adkfup@r.postjobfree.com West Hollywood, CA 90069 mob 917-***-**** HENRY E. SCOTT

group publisher with management responsibilities across Boston, New York, and Philadelphia newspapers owned by Metro International. President and Editorial Director

Out Publishing Inc.

New York, NY

January 1996 – January 2000

Initially engaged as a consultant, Scott then served as president and editorial director of the nation's leading lifestyle magazine for gay men. Under Scott's management Out became profitable for the first time by tripling revenue and increasing paid circulation by 67 percent. Scott also launched a successful additional title -- HIV Plus -- using internally generated capital. Vice President / New Media, New Product Development The New York Times Co., Information Services Division New York, NY

1993 – 1995

Scott oversaw development of electronic and other niche products for The New York Times Company, including the company's first internet site and its first foreign-language edition, published in Russian from Moscow. Other projects included building an advertising network of foreign-language newspapers, launching an education publishing venture, and developing a plan to launch a Chinese-language publication in Shanghai.

Managing Director, Marketing Planning & Research

The New York Times

1989 – 1992

Scott managed the marketing planning and consumer and market research departments at The New York Times. In that position, he oversaw the largest proprietary newspaper research project in U.S. history. www.Media-Maven.com 1138 Hacienda Place, No. 211 tel 323-***-**** adkfup@r.postjobfree.com West Hollywood, CA 90069 mob 917-***-**** HENRY E. SCOTT

The Hartford Courant

Hartford, CT

1985 – 1989

As Metro Editor, Scott supervised 130 reporters and editors who covered local and state government and topics such as medicine and labor from 1987 to 1989. As Director of Marketing from 1986 to 1987, Scott supervised 30 people who provided research, marketing, public affairs, and public relations services. From 1985 to 1986, Scott served as Assistant to the Publisher, handling a number of special projects including preparation of a prototype illustrating innovative advertising positions for a subcommittee of the Newspaper Advertising Bureau, development of a community forum sponsored by the newspaper and development of a minority affairs program.

OTHER ENGAGEMENTS

Member

CEO Affinity Group

Los Angeles, CA

2011-2012

Scott was asked to join this association of people who headed non-profit organizations in Los Angeles County to provide his perspective as an executive at for-profit organizations and companies.

Partner

Plum Capital LLC

Philadelphia, PA

2000 – 2009

As an investor in and member of Plum Capital, a media venture fund, Scott was tasked with evaluating digital and print investment opportunities. Plum was established by Paul Gruenberg and Jim Cutie with significant support from former New York Times president Lance Primis and the late Chuck Peebler, chairman of True North Communications.

www.Media-Maven.com 1138 Hacienda Place, No. 211 tel 323-***-**** adkfup@r.postjobfree.com West Hollywood, CA 90069 mob 917-***-**** HENRY E. SCOTT

Founder

North America Free Daily Newspaper Assoc.

June 2007 – 2009

Scott founded this association of free daily newspapers in Canada and the United States and staged the first North America free daily newspaper conference. Member, Board of Governors

New School University

New York, N.Y.

1995 -- 1996

Scott served for two years on the board of governors of the New School, one of New York City's most prominent educational institutions. BOOKS

Scott is the author of several books including "Shocking True Story: The Rise and Fall of Confidential, America's Scandalous Scandal Magazine," published by Pantheon, and "London Comfort: From Hollywood to the White House, An American Idol's Dangerous Real World Adventure" and "Lost and Found: Looking for Love in All the Wrong Places."

EDUCATION

University of North Carolina, Chapel Hill

B.A. Political Science

www.Media-Maven.com 1138 Hacienda Place, No. 211 tel 323-***-**** adkfup@r.postjobfree.com West Hollywood, CA 90069 mob 917-***-****

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