Nancy Teitelbaum

954-***-****

adkfjp@r.postjobfree.com, www.linkedin.com/in/nancyteitelbaum

Marketing/Communications/Public Relations/Events/Advertising/Development A creative, solutions-driven leader with extensive experience in marketing, communications, public relations, print & digital advertising, media relations, branding, vendor management, special events and journalism. Skilled at designing and championing programs that enhance organizational image, improve reputation and educate audiences. Proven ability to identify key consumer insights and execute messaging to optimize brand awareness and drive leads. PROFESSIONAL STRENGTHS

Writing/Editing

Internal & External Communication

Customer Engagement

Media Relations/Spokesperson

Team Leadership

Event Planning/Execution

Multi-Platform Campaigns

Public Speaking/Training

Website Development

Print/Digital Content

Social Media Marketing

Strategic Planning

KEY ACHIEVEMENTS

• Launched SEO/SEM campaign generating 30-50 new client leads per month, worth additional revenue of

$375,000 per year

• Positioned subject matter expert for media coverage on CNN, NBC, ABC, Fox, Y100, WIOD, 99Jamz, Sun Sentinel, Miami Herald, Palm Beach Post

• Built national marketing plan which grew a FL company with 225 physicians into the largest, fastest growing national women’s health group with 1600+ Ob/Gyn providers in multiple states

• Increased customer referrals/new prospects by 74% and increased client base 68%

• Launched an email campaign to prospect physicians resulting in an unprecedented 34% open rate

• Provided onsite training, onboarding and marketing expertise to care centers in FL, GA, NC, TX and WA, instructing them how to generate additional revenue of $250K-$500K per year

• Bid/sold $2,000,000 annually in parts to the U. S. Department of Defense, U.S. Air Force & NATO as a contractor PROFESSIONAL EXPERIENCE

Senior Director, Marketing & Communications for Florida Nonprofit Organizations 4/17-present JFS of Broward County, JAFCO/Eagles Haven, JCC of the Palm Beaches, Project Leadership, PNA, MWNA Developed and executed marketing/advertising plans, created cohesive, consistent messaging for parent agency and service lines. Successfully rebranded and repositioned parent organization and services to include new logo, brand standards guide, messaging, print materials and campaign strategy. Created brand new website, tracked metrics in Google Analytics, regularly enhanced content. Wrote letters from the CEO and Chairman of the Board as well as content for monthly e-news and mail campaigns. Scripted and directed television segments, commercials and video productions. Oversaw creative agencies/vendors. Led team of marketing, creative and event staff, including hiring, performance management, training and coaching.

• Initiated Google AdWord campaign which successfully generated 30-50 client leads per month, worth additional potential revenue of $375,000 per year.

• Articulately and persuasively handled media relations immediately following the tragic MSD shooting in Parkland.

• Leveraged public relations and positioned subject matter experts (SMEs) on CNN, NBC, CBS, Fox, Y100, 99- Jamz, WIOD, Legends 100.3 FM, SunSentinel, Jewish Journal, South Florida Business & Wealth, Miami Herald, Palm Beach Post.

• Conducted community outreach, identified and successfully developed partnerships for program sponsors and donation of goods/services.

• Orchestrated multi-platform campaigns to increase awareness, enhance reputation and drive business. Director of Marketing 9/13-4/17

Unified Physician Management/Unified Women’s Healthcare-Boca Raton, FL UPM began as Florida Woman Care, A management service organization for women’s health providers. I was the first marketing executive hired at early stage growth by the cofounders to brand and position the venture-funded Ob/Gyn practice management company for growth outside of Florida. Hired and managed creative agencies. Established the brand, created a website and oversaw consistent communications and BTB advertising for parent company. Developed logos and managed sub-brands for numerous subsidiaries and divisions. Responsible for national, regional and local tradeshow strategies including booth design, logistics, personnel, print materials, key opinion leader

(KOL) speaking engagements, networking events, lead generation and tracking activities. Nancy Teitelbaum 954-***-**** adkfjp@r.postjobfree.com Page 2

• Successfully articulated the pivot, demonstrating agility, sensitivity and responsiveness in providing transformational communications for each audience. Rebranded the organization and developed the strategic marketing plans for massive expansion throughout FL, GA, NC, WA & TX.

• Wrote press releases and served as the corporate spokesperson. Handled news coverage in all states.

• Built a global marketing strategy, plan and process from scratch enabling the company to grow from a small Florida-based company with 225 member physicians into the largest, fastest growing national women’s health group with over 1600 Ob/Gyn providers in multiple states.

• Provided onsite training, onboarding and marketing leadership to customers in FL, GA, NC, TX and WA, educating care centers to generate $250K-$500K per year in additional revenue.

• Wrote e-news content for each state group, including letters from the C-level executives and Board Chairmen. Director of Marketing & Physician Relations 3/10-9/13 Wellness Center of Coral Springs-Coral Springs, FL

• Created robust attorney outreach and physician referral program.

• Tracked KPIs and ROI. Provided monthly detail reports.

• Positioned doctor as subject matter expert, booking speaking engagements and writing magazine articles on his behalf.

• Managed customer relations, corporate partnerships and community relationships. Physician Outreach/Business Development Consultant 3/08-3/10 Dr. David Kadel; Studio for Fitness & Wellness

• Represented health & wellness studio in and around the community. Provided networking and business development.

• Forged and maintained relationships with law firms, businesses, civic groups, chairities and referrers.

• Designed and executed marketing programs including email campaigns, newsletters, social media.

• Planned health fairs, seminars and speaking engagements. Represented the studio/doctor at community events. Independent Government Contractor 5/02-2/08

Riverside Enterprises, U.S.A. Inc.-Coral Springs, FL Created and managed a woman-owned aviation/aerospace parts corporation. Handled purchasing, sales, marketing, hiring, training, budget and payroll.

• Obtained certification as U.S. government contractor.

• Provided emergency parts for commercial airline AOGs (Aircraft on ground) at MIA, FLL and PBI airports.

• Bid/sold over $2,000,000 annually to the U. S. Department of Defense, U.S. Air Force and NATO. Marketing Director 7/97-4/02

Northwest Medical Center, Margate, FL

University Hospital & Medical Center, Tamarac, FL

Responsible for board meetings, physician retreats, events, conferences, golf tournament. Forged community partnerships/programs with nonprofits like American Cancer Society, American Heart Association and others. Spearheaded community health fairs, free screenings, physician lecture series. Led the Women’s Advisory Council. Participated on interdisciplinary, cross-functional leadership teams for process improvement and JCAHO Accreditation. Designed and maintained 30-plus page website, brochures and print materials. Planned and implemented the annual marketing strategy and $500K budget. Graduated from Leadership Coral Springs.

• Awarded “Best Hospital Turnaround” award as a result of successful rebranding, positioning and public relations.

• Handled media relations and crisis communications during Anthrax scare, Medicare fraud allegations, lightning strike, pediatric drowning, plane crash, major hurricanes. Followed HIPAA privacy laws and hospital protocol.

• Served as a Public Information Officer for media relations and served on Broward County’s Emergency Disaster Team.

ADDITIONAL HOSPITAL EXPERIENCE

I have provided freelance, consultant and project based work for numerous hospitals including: North Ridge Medical Center, Deering Hospital, Palmetto General Hospital, West Boca Medical Center, Wellington Regional Medical Center EDUCATION

University of North Carolina, Chapel Hill, NC-graduated Phi Beta Kappa Northwestern University, Evanston, Illinois

Bachelor of Arts: Double Major in Communications & Political Science TECHNICAL SKILLS: Microsoft Word, Outlook, PowerPoint, Access, Salesforce, Constant Contact, Social Media, CMS

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