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Social Media Marketing

Location:
Fredericksburg, VA
Salary:
48000
Posted:
February 23, 2021

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Resume:

Zachary Mayhall

404-***-**** adkfeq@r.postjobfree.com linkedin.com/in/zach-mayhall-87414440 https://atlastripped.com/

EDUCATION

College of William & Mary, Current – Williamsburg, VA

Master of Science in Marketing

University of Mary Washington, December 2019 – Fredericksburg, VA

Bachelor of Science in Marketing, GPA 3.26

Germanna Community College, May 2017 – Locust Grove, VA

Associate of Business Administration, GPA 3.0

MILITARY

United States Marine Corps, Honorably Discharged, January 2011 – November 2011 – Twentynine Palms, CA

Diesel mechanic responsible for logistics support and maintenance of heavy operational equipment.

Maintained documentation, specifications, and instruction manuals for war fighting equipment.

Leadership roles included: management of multiple vehicles, a supervisor to twenty-five Marines, management of all tools in the line company, and held an additional supervisory role.

EXPERIENCE

Marketing Coordinator September 2020 - Present

BrightStar Care of Fredericksburg & Springfield – Fredericksburg, VA

Aligned website and social media strategies with integrated marketing and communications strategies.

Developed and maintained a high-level understanding of the latest trends in social media and made recommendations consistent with best practices.

Tracked, reported, and evaluated usage of the website and social media and recommended improvements to increase effectiveness; researched and developed strategies for search engine optimization.

Planned, managed, and established social channels creating an engaged social media community.

Gathered content, wrote/copied, and published electronic communications including email, newsletters, and email blasts.

Work with internal Client Managers in the development of marketing strategies, client development plans, and pursuit capture planning.

Developed new and existing business to grow revenue.

Served as the liaison between the business and clients using CRM software.

Marketing Manager July 2013 – December 2020

Re/Max Gold Star – Annandale, VA

Presided over meetings with agent to discuss the objectives and targets of the social media marketing campaign.

Conducted research on agent’s industry trends and developments, financial performance the past year, end-user demographics to prepare buyer’s profile.

Prepared marketing presentation on social media campaign using MS PowerPoint.

Created graphic art for agent’s social media pages.

Prepared social media calendar of activities.

Measured performance of campaign by using onsite and offsite analytics.

Reviewed content; images, blogs and articles to be published on the client’s various social media pages.

Public Relations Intern September 2019 – July 2020

United States Department of Defense – Virtual

Realigned company’s online presence to reflect the brand’s values and mission.

Assisted the marketing team with developing and implementing social media strategies.

Creating content across social media platforms including, but not limited to Facebook, Twitter, and blogs.

Marketing Specialist June 2018 – February 2019

MarketSource – Fredericksburg, VA

Responsible for gaining knowledge of products available through contract companies, and training store employees on product information, as well as conducting in store sales.

Managed a sales territory, and increased sales by 117% throughout two-month sale campaign with Husqvarna.

Tracked inventory, and provided customers with information about mobile plans, new cellphone products and related technologies.

Logistics Specialist October 2013 – February 2018

Walmart – Gordonsville, VA

Responsible for categorizing, stocking, and coordinating storage for delivered products, as well as overall inventory management.

Trained new equipment operations hires, and implemented safety regulations and training policies in accordance with OSHA standards.

Assisted with supervisory duties as needed, including addressing employee concerns and answering questions.

Office Administrator September 2012 – October 2013

Germanna Community College – Locust Grove, VA

Provided technical support to students in the Campus Computer Center, and monitored computer access for security purposes

Supported students with IT related issues on personal computers in addition to providing software installation assistance

Maintained an orderly environment in the Campus Computer Center that was conducive to student learning

Customer Service Specialist February 2012 – July 2012

Advance Auto Parts – Orange, VA

Delivered excellent customer service by greeting and assisting each customer.

Stocked and restocked inventory when shipments were received.

Helped customers diagnose automotive problems.

Provided repair advice and techniques.

Sold the customer all of the needed automotive parts and tools to complete their repair.

Customer Service Specialist December 2011 – February 2012

AutoZone – Culpeper, VA

Delivered excellent customer service by greeting and assisting each customer.

Stocked and restocked inventory when shipments were received.

Helped customers diagnose automotive problems.

Provided repair advice and techniques.

Sold the customer all of the needed automotive parts and tools to complete their repair.

CERTIFICATIONS

HubSpot Academy

Content Marketing, Issued May 2020 – Expires June 2022

Email Marketing, Issued May 2020 – Expires June 2022

Inbound, Issued May 2020 – Expires June 2022

Google

Campaign Manager, Issued May 2020 – Expires May 2021

Creative, Issued May 2020 – Expires May 2021

Display & Video 360, Issued May 2020 – Expires May 2021

Ads Apps, Issued May 2020 – Expires May 2021

Ads Display, Issued May 2020 – Expires May 2021

Ads Measurement, Issued May 2020 – Expires May 2021

Ads Search, Issued May 2020 – Expires May 2021

Ads Video, Issued May 2020 – Expires May 2021

Search Ads 360, Issued May 2020 – Expires May 2021

Shopping Ads, Issued May 2020 – Expires May 2021

Analytics Individual Qualification, Issued May 2020 – Expires May 2021

Twitter Flight School

Video Badge, Issued May 2020 – Expires May 2021

SKILLS

Extensive Adobe Creative Cloud Suite experience, Including After Effects

Extensive Microsoft Office Suite skills, including Excel and Access

Extensive experience with AutoCAD

Extensive experience with IBM’s SPSS software

Leadership

Emotionally intelligent

Time management

Project management

Adaptability

Creative writing

Content creation

Zoho

Kenshoo



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