Wyndi Kappes

** ******* **. **., *******, GA

adkem6@r.postjobfree.com 706-***-****

View my portfolio at: WyndiKappes.com

Experience

Integrated Marketing and Events Manager August 2019-Present Atlanta Best Media (Best Self Atlanta, My Home Improvement, My Neighborhood) Atlanta, GA

● Collaborated with sales and editorial teams to create unique campaigns including but not limited to, Over 40 & Fabulous!and The Vision of Beauty Influencer Tour, which garnered thousands in advertiser buy-in

● Researched trending topics and connected with local businesses and public relations firms before assigning or writing content for print publications and digital platforms

● Edited content submitted for in-house style, tone, grammar, word count and Associated Press style

● Proofed all Atlanta Best Media publications and assisted with final press procedures

● Crafted newsletters and digital campaigns to send out to an email database of 75,000+ with a consistent open rate of 10% or higher

● Redesigned the Atlanta Best Media website to include My Neighborhood publications content, effectively increasing website traffic by 285%

● Pitched, conducted, and wrote the Rising Stars of the Home Industry contest and editorial, which was responsible for 60% of all My Home Improvement web traffic in 2019

● Developed and implemented a new post-press process which has more than doubled social referral traffic to all websites

Editorial Assistant and Social Media Manager October 2016-August 2019 Atlanta Best Media (Best Self Atlanta, My Home Improvement, My Neighborhood) Atlanta, GA

● Designed and managed The Vision of Beauty Influencer Tour,which featured over 160 beauty treatments and yielded 1,000+ posts and videos with 60,000+ consumer interactions

● Wrote and fact-checked editorial content for readers in a variety of publications and formats

● Created and optimized all digital media, including email marketing, social media and website content

● Managed eight Facebook, six Instagram and two Twitter accounts PR Intern January 2017-May 2017

Georgia Aquarium Atlanta, GA

● Created media lists and composed pitches for distribution to local and regional media

● Drafted blogs, event blurbs, and other newsroom materials for promotion

● Assisted with major feature filming and several smaller social media videos

● Crafted social media posts and pulled analytics weekly to monitor performance Education

Georgia Southern University

Bachelor of Science in Public Relations, Bachelor of Arts in Biology, Minor in Spanish Skills

● HubSpot Certified in Content Marketing, Inbound Marketing, and Social Media

● Intermediate Skills across Adobe programs, including Indesign, Photoshop, Illustrator

● Proficient in WordPress and Wix with an intermediate knowledge of SEO

Contact this candidate