KENYA WILSON Atlanta, GA · adkeia@r.postjobfree.com

954-***-**** https://www.linkedin.com/in/kenya-wilson-mba

Energetic and persistent Sr. Marketing Executive with over 18 years of experience influencing and enhancing customer engagement, strategic marketing plans for both local and national campaigns. Adept and passionate at generating brand awareness through event activation, on-shelf programs, along with digital and social media marketing. Expert in developing and maintaining strong relationships with customers, franchisees, and agencies.

AREAS OF EXPERTISE

· Leadership & Coaching · Cause Marketing

· Strategic Planning & Analysis · Project Management

· Digital Marketing · Rebranding

· Competitive Analysis · Contract Renewals + Negotiations

· Microsoft Office · CRM

PROFESSIONAL EXPERIENCE

Moe’s Southwest Grill · Atlanta, GA 9/2017 – 03/2020 Sr. Field Marketing Manager

Responsible for growing brand awareness and driving topline sales throughout the Northeast, Midwest, Southeast, and Southwest regions by utilizing first and third-party data to understanding consumer behaviors, media preferences and restaurant trends. Leveraged insights to develop hyper localized marketing plans focusing on digital (display, streaming audio, social, SEO), traditional media (direct mail, OOH, print), sports and non-profit partnerships to drive topline sales.

Managed 225 franchise locations representing 28% of the top overall revenue generated by the Moe’s brand.

Developed and provided competitive analysis related to sales and field marketing initiatives.

Led partnerships negotiation and activation with major college and professional sports organizations including UCONN, Rutgers, and Buffalo Bills/Sabres.

Co-partnered with brand team in executing cause marketing partnership – Little Kids Rock Inc. in Northeast markets. Generating a 5% lift in transactions vs the system.

Leveraged consumer insights through MRI, Blackbox, Scarborough Dataessentials to develop market specific media plans.

BurgerFi Intl. · North Palm Beach, FL 06/2015 – 09/2017

Territory Marketing Manager

Managed, developed, and implemented strategic marketing plans in over 45 franchise markets including: Florida, Ohio, Mexico, and Republic of Panama. Directly accountable for $5M marketing budget. Managed the digital, social, and experiential marketing strategies for corporate and franchisee owned locations.

Instrumental in establishing and management of South Florida $2.2M co-op marketing group.

Developed localized market penetration strategies including pricing analysis, targeted grassroots collaborations, and the creation/execution of social and digital plans.

Identified key marketing opportunities through traditional and social/digital marketing tactics.

Led national partnership launch in South Florida markets focused on increasing year over year sales growth.

oBoys and Girls Club - Dine and Donate: +4% sales increase.

oMiami Dolphins – Media Broadcast and Season Membership: +3% sales increase

Developed and provided competitive analysis related to sales and field marketing initiatives.

Miami Dolphins · Miami Gardens, FL 07/2007 – 06/2015

Manager Membership Services (04/2013 – 06/2015)

Directed staff of 16 Membership Service Representatives in planning and execution of all member events, meetings, and community activities to increase fan engagement, loyalty, and membership value. Directly accountable for $19M annual renewal revenue and over 12,000 accounts.

Maintained cross-functional collaboration with operations, creative, legal, and sales departments to ensure ongoing vendor relationships to create plans of execution for each membership event.

Project manager, oversaw full lifecycle of events from creating timelines, facilitating cross-department communication to managing logistics and conducting post-event analysis.

Generated significant value to overall membership through research, focus groups, and segmentation of membership base.

Implemented customer focus renewal engagement generated 86% membership renewals executed by team.

Member Retention Team Leader (04/2012 – 04/2013)

Analyzed and segmented large customer databases to design targeted strategies for retention and engagement.

Created marketing strategies focused on customer engagement increasing member retention adding enhanced loyalty programs and events.

Trained and managed volunteers at annual Dolphin community outreach events

oDolphin Cancer Cycling Challenge - Miami Beach

oAARP – Feeding South Florida

Organized over 20 events annually at the stadium and off-site to generate positive Season Membership engagement year-round.

Guest Experience Representative (07/2007 – 04/2012)

Managed and serviced 2,600 Club + Suite Holder annual accounts with premium customer service.

Led marketing strategy, and execution of annual Dolphins Business Alliance trade show and virtual directory; increased participation by 147% year over year.

Developed and maintain strong client relationships through effective client service, proactive problem solving and execution of all facets of project management with clients.

Implemented strategic community engagement plans to generate member involvement in-line with the Dolphins community service initiatives.

EDUCATION

Indiana Wesleyan University, Marion, IN · Master of Business Administration · 2006

Northern Kentucky University, Highland Heights, KY · Bachelor of Science · 2002

CERTIFICATION

Florida Atlantic University, Boca Raton, FL · Hospitality and Tourism Management · 2020

University of Vermont. Burlington, VT · Digital Marketing · 2020

AWARDS + COMMUNITY SERVICE

AWARDS: 2019: Moe’s OTOG Award (One Team One Goal Award) · 2017: Boys & Girls Club - 100 Outstanding Women Recipient · 2014: Miami Dolphins 120 Hustle Award · 2008 + 2009: Miami Dolphins Service Awards

COMMUNITY SERVICE: Big Brother Big Sister Mentoring Program · Boys & Girls Clubs – Board of Managers · Girl Power Mentoring Program · Miami Dolphins Foundation · Miami Dolphins Special Team · Nat Moore Foundation · Dolphins Cycling Challenge Foundation

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