DHRUV SWARUP

*** *** ******, *** *********, CA 415-***-****

adkeey@r.postjobfree.com www.linkedin.com/in/dhruvswarup PRODUCT MARKETING MANAGER

Project Management Collaborative Leader Strategic Collateral Development Accomplished Marketing Professional with a verifiable track record of increasing revenues, profits, and market share through savvy product marketing and management. Intelligent strategist, analytical problem solver, strong business acumen, track record in effective execution. Proven ability to lead and develop high performing teams of experienced leaders and functional experts. Consistently delivering superior results against business plans and budgets.

CORE COMPETENCIES

Asana Salesforce Product Management

Marketo Product Marketing Market Research

PROFESSIONAL EXPERIENCE

SurveyMonkey - San Mateo, California Aug 2020 – Current Product Marketing Manager

Led the creation of customer-facing product content such as press releases, one-pagers, overview decks and customer stories to articulate the benefits of SurveyMonkey Market Research (MRx) solutions to prospects and customers.

● Successfully partnered with cross-functional teams to create, plan and execute go-to-market strategies including targeting, buyer personas and pricing and launch plans for SurveyMonkey MRx solutions.

● Enabled and optimized the sales team through creating various sales training, toolkits, battle cards, FAQs and best practices.

● Partnered closely with the sales team, content strategy and demand generation teams to create targeted account-based campaigns and thought-leadership content.

● Closely collaborated with the product team to influence feature development and prioritization of feature requests,based on market demand, competitive intelligence, sales and customer feedback. Spirent Communications - San Jose, California October 2016 – Jul 2020 Product Marketing Manager

Managed, created and updated variety of collateral, including videos, whitepapers, datasheets, webinars and blogs to promote the Spirent brand.

● Successfully developed product positioning and messaging that differentiates Spirent solutions in the market.

● Effectively communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of Spirent products. Perform product demos to customers.

● Lead go-to-market meetings to execute, track, communicate progress and results on all product launches.

● Executed 85+ product releases, initiatives, speaking opportunities & events resulting in over 10,000 published ‘hits.’

● Successfully created and executed Spirent’s first ‘Webinar Series’ consisting of 9 live-webinars and marketing of OnDemand versions, resulting in over 3,000 converted leads, 55 sales opportunities and 9 deals won.

● Generated over 75 articles and podcasts in which Spirent was featured or mentioned and a company spokesperson was quoted as a thought leader and placed in by-lined contributed articles.

● Defined key-metrics and analyzed performance of collateral using Google Analytics.

● Created various assets including data sheets, white papers and executive briefs to market Spirent solutions effectively.

● Track campaign, lead, pipeline and win/loss metrics within Salesforce to ensure effectiveness of go-to-market activities.

● Develop strategy and manage marketing programs that drive demand for Spirent products.

● Work closely with Marketing Operations to leverage Salesforce/Marketo for effective campaign management.

● Managed and executed integrated event-marketing programs including booth build/design, email campaigns, digital ads, social media promotions, PR/AR briefings, speaking sessions, and customer meetings for over 40 tradeshows and events.

Ipsos Limited - Auckland, New Zealand October 2010 – August 2014 Senior Manager

● Directed a diverse team of over 100 interviewers and supervisors to support clients from a range of industries, including municipal, healthcare, pharmaceuticals, technology and finance.

● Generated over $25 Million in revenue through the successful implementation of over 40 projects.

● Successfully supported global clients, including Auckland Council, Google, Cadbury, ANZ Bank, and ASB Bank.

● Organized and implemented new ways to audit/track capabilities in the system to enable other managers to monitor performance of the team more effectively (KPI’s).

● Developed sustainable client relationships by overseeing all aspects of their experience for maximum satisfaction.

● Positively impacted the bottom-line through financial oversight of projects.

● Responsible for employee recruitment, development, and stewardship ensuring optimal performance.

● Increased retention and enhanced employee performance through the development of unique marketing plans and implementing comprehensive management strategies.

● Started as an interviewer and was promoted multiple times within the organization to become the youngest Senior Supervisor in the New Zealand and Australian offices. EDUCATION

Master of Business Administration (MBA) Marketing & Finance University of San Francisco, San Francisco, CA

Master of IT Management (MSITM) Information Security University of Campbellsville, Remote Learning

Bachelor of Business (BBus) Marketing & HRM

Auckland University of Technology, Auckland – New Zealand