YISHA TIAN

adkeds@r.postjobfree.com· +1-424-***-****

EDUCATION

Johns Hopkins University, Carey Business School, Baltimore, MD 08/2020-Present Master of Science: Marketing Analytics

University of California, Los Angeles, CA 10/2017-03/2019 Certificate: Marketing GPA: 3.5/4.0

Sichuan International Studies University 09/2015-07/2019 Bachelor of Arts: Internet and New Media

Honors: Third-class Scholarship in 2016

PROFESSIOANL EXPERIENCE

Johns Hopkins University, Carey Business School, Baltimore, MD 01/2021-03/2021 Teaching Assistant, Part-time

• Facilitate course delivery of Marketing Management. Hooli Home, Los Angeles, CA 04/2019-05/2020

Marketing Specialist and Sales, Full-time

• Brainstormed and developed ideas by analyzing campaign results, conversion rates, traffic, etc. for creative marketing campaigns

• Analyzed marketing data to provide insights into growing customer base

• Built and maintained relationships with new and existing customers through prospecting and networking

• Assisted in managing marketing events, leveraging strategic partnerships with student society to convert customers CAP Consulting Institute, Los Angeles, CA 11/2018-01/2019 Marketing Intern, Part-time

• Executed and monitored online and offline marketing activities to expand market influence and gain new customers

• Conducted market research among different student groups and monitored potential customer feedback through Weibo

• Prepared marketing promotion materials

Bright Future Consulting, Los Angeles, CA 09/2018-01/2019 Marketing Intern, Part-time

Maintained social media account such as WeChat and Forum and conducted social media marketing research

Organized marketing events with CSSA

Chongqing TV, Chongqing, CN 01/2017

Intern

Participated in the rehearsal of 2017 Spring Festival gala of Chongqing TV

Assisted in the screening, evaluation and backstage coordination of the Spring Festival gala ACADEMIC PROJECT

New Product Development Simulation Project-Starbucks Cleansing Juice 08/2018

• Identified China as the target market based on the analysis of Starbucks brand awareness and consumer characteristics

• Analyzed the target consumer group and product positioning and completed the POOR Model analysis to forecast the market potential of Cleansing Juice in China

The Brand Analysis of Estee Lauder, Team Leader 06/2018

• Analyzed brand logos, value propositions, price, customer service, and influencers

• Made brand SWOT analysis based on market data analysis and put forward marketing strategies SKILLS

Language: Mandarin Chinese (Native), English (Proficient) Computer Skills: R, Excel, Web Design, Video Editing, Photoshop Marketing: Social Media Marketing, Consumer Market Research, Integrated Marketing Communication, Business Analytics

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