Joel Kelly

Moseley, VA 804-***-**** adkebd@r.postjobfree.com https://www.linkedin.com/in/joel-kelly-1520b631/

** ***** ****** *** *** Device Sales and Marketing Experience

** ***** ********* *********t

20 Managed Care Experience

Digital and Social Media Marketing

Product Launch Experience

Regional and National Convention Experience

Market Data Analysis to Maximize Product NRx, TRx, Share Growth

MS Office Expert

Amarin Pharma March 2020-PRESENT Cardiometabolic Sales Representative

Sold cornerstone therapy indicated cardiovascular risk reduction to key cardiologists, endocrinologists and primary care physicians across Virginia

IBSA Pharma October 2018-March 2020 Endocrinology Specialty Sales Representative

Launched innovative hypothyroidism therapies to endocrinologists

Field Marketing Advisory Board; Sales Mentor

Stratpharma U.S. August 2017-March 2018 Clinical Wound Care Sales Specialist

Developed new territory for growing medical device company in the dermatology and plastic surgery space

Accenture November 2016-February 2017 Global Marketing Campaign Analyst (Consultant)

Key project lead/liaison between multiple pharma brands and offshore programming/development teams

Responsible for coordination of all product specific digital marketing assets including websites

Brought all projects online on budget and on pre-determined time lines

RESULT, LLC May 2015-June 2016 Client Sales Manager (Consultant)

Business lead for sales, marketing, business development and account management

Fully reimagined and re-launched company’s entire digital asset including website, blog and social media presence

Reckitt Benckiser Pharmaceuticals June 2013-September 2014

Product Marketing Manager, Patient and Market Access

Strategic and tactical lead for two key commercial channels for the #1 prescribed leader opioid replacement therapy in the buprenorphine/naloxone market

Oversaw re-launch of digital media assets including disease and product specific website, mobile website

Product achieved $1.3BN gross/$900MM net sales for 2013 & 2014 with an exit share of 64%

DUSA Pharmaceuticals May 2011-November 2012

Director of Marketing

Strategic and tactical lead for drug/device combination therapy sold directly to HCPs in the dermatology space

Responsible for complete overhaul of digital assets, including disease state and product specific assets

Planned and executed digital sales aid platform for field sales force; converted all marketing assets to digital platform

Responsible for analysis of managed market access, specifically reimbursement at the state level

Monitored reimbursement for entire market class of products across all channels, including Medicaid

Instrumental in driving therapy to 100% corporate goal and revenue attainment in 2011/2012 of $43MM

Shionogi Pharma Inc. March 2009-Novemeber 2010 Senior Product Manager

Strategic and tactical lead for entire diabetes portfolio

Responsible for management and analysis for national rebate campaign for key product to offset managed market patient impacts

Drove performance of 2 portfolio products beyond goal to 103% attainment

Managed key brand to market leader in 2010

CollaGenex Pharmaceuticals January 2006-June 2008 Product Marketing Manager

Strategic and tactical lead for 3 dermatology brands

Responsible for management and analysis for national rebate campaign for key product to offset managed market patient impacts

Successfully launched company’s flagship dermatology product to 106% of goal

Managed year 2 sales to over $52MM

2008 TRx tracked to surpass board approved target of 450K annual TRx and surpass revenue goal

Dermik Laboratories January-December 2005

Product Marketing Manager

Developed key strategies and tactics for 3 dermatology brands

All products achieved or surpassed revenue and TRx goals

Professional Sales Executive March 2001-December 2004

Developed new territory covering two states; maximized market share growth of key products in territory of 200+ physicians

Key product achieved market share of over 54%

Multiple national and regional award winner

Received three field based promotions

B.A., History Virginia Tech-Blacksburg, VA

Field Advisory Board, IBSA Pharma, 2019

President’s Committee, RBP, 2013

Field Marketing Associate, Dermik Laboratories 2002, 2003

Information Technical Program, Dermik Laboratories 2003, 2004

Sales Trainer Program, Dermik Laboratories 2004

Pharmaceutical and Medical Device Sales and Marketing Professional

PROFESSIONAL EXPERIENCE

EDUCATION

PROFESSIONAL EXPERIENCE

PROMOTIONS

PROFESSIONAL EXPERIENCE

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