PROFESSIONAL EXPERIENCE

SKILLS AND INTERESTS

Jasmine Galeana

Oakland, California 510-***-**** adke1m@r.postjobfree.com EDUCATION

University of California, Berkeley August 2018

• Bachelor of Arts in Ethnic Studies, Minor in Journalism and Chicano Studies, GPA: 3.59/4.00

• Relevant coursework: Introduction to Business Administration, Introduction to Macro and Microeconomics, Digital Marketing, Social Media and Journalism, Introduction to News Reporting, and Advanced Multimedia Make-A-Wish Foundation Marketing and Program Assistant Oakland, CA April 2019–August 2020

• Initiate engagement with Spanish-Speaking community by developing digital campaigns, writing articles, designing pamphlets, and writing copy weekly for an audience of 24.1K on Twitter and 22.9K on Facebook

• Collaborate with local news stations, press, and wish families to produce creative on-air content for campaigns in coordination with corporate sponsors like Disney and the medical industry

• Communicate with corporate sponsors, medical teams, local volunteers, and 120+ wish kids to navigate conversations regarding Make-A-Wish policies and guidelines to grant wishes within six months

• Maximized community engagement by working with Stanford Children’s Health to streamline data collection resulting in 20% increase in website traffic and recruitment of 30 bilingual volunteers

• Prepare bi-weekly technical documents, presentations, videos, or graphic designs for recruitment and fundraising events CalTV News Reporter Berkeley, CA August 2017– August 2018

• Revitalized an audience of 4.6K on Facebook and 2.5K on YouTube by integrating marketing strategies including Facebook Live, Instagram stories, and greater entertainment stories

• Led a 25% increase in impressions and audience by pushing omnichannel geotargeting efforts on Facebook and Instagram

• Managed the implementation 50+ weekly posts on Twitter, Instagram, YouTube, Facebook including live reports of UC Berkeley’s ASUC senate elections by developing a social media calendar

• Developed a social media calendar utilizing CMS tools to manage 50+ weekly posts on Facebook, Instagram, YouTube, and Twitter including live reports of UC Berkeley’s ASUC senate elections

• Produced a video to promote the film “Action Point” and “Mission Impossible” to support community engagement and high-volume channels to meet Paramount Pictures campaign expectations Morgan Stanley Sales Intern San Francisco, CA July 2015–January 2016

• Supported over 35 clients per week via phone and e-mail by understanding industries best practices

• Specialized in industry best practices to support over 35 clients per week via phone and e-mail leading to an expansion of Morgan Stanley’s client base and establishing positive rapport with customers

• Pitched Morgan Stanley’s financial services to prospective clients, qualified leads, and gathered information on client needs to foster a robust, sustainable network

• Launched a Google Excel sheet to analyze B2B brand trends, conversion path, and buyer persona Waypoint Homes Marketing and Technology Intern Oakland, CA March 2014–March 2016

• Led a 11% increase in email sign ups, higher conversion rates, and higher website traffic by managing a bilingual program to improve customer relationships and communication

• Provided Salesforce technical support to 200+ users, enabling application completion online and expanding client base

• Guided over 80 individuals through the housing application process, providing them with the skills necessary to apply for housing at Waypoint Homes and similar housing complexes LEADERSHIP AND DEVELOPMENT

Management Leadership for Tomorrow (MLT) Career Preparation Fellow Washington, DC June 2015–May 2018

• Selected as a fellow for an 18-month professional development program for high-achieving diverse talent

• Completed business case studies and assignments to hone analytical, quantitative and communication skills Latino Business Student Association Vice President of Alumni Relations Berkeley, CA April 2014–April 2018

• Attracted 80+ students to weekly events with 150+ alumni members, corporate sponsors including Google, and Facebook by executing marketing strategies including in-person recruitment and social media platforms

• Increased alumni participation by 30% over one year by weekly communication to 150+ alumni members Wilson Prep Social Director, College Mentor Oakland, CA October 2013–Present

• Mentor 10+ high school students annually, assisting them with FAFSA, financial aid applications, and personal statements to promote higher education

Marketing Skills: Proficient in Microsoft Office Suite, Salesforce, Raisers Edge, Adobe Premiere Pro, Adobe XD, HTML, and CSS Language: Fluent in Spanish Interests: Digital Media, Research, and Education

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