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Sales Manager

Towaco, NJ
February 21, 2021

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** ********* *******

Towaco, NJ *****


Laurence Eckstein


Leader with the passion to build thriving businesses by broadening networks, cementing existing relationships, and creating incredible team culture.

Proven leader with a consistent track record of YoY growth. Experienced sales trainer utilizing innovative and personalized training methods. Experienced business owner with entrepreneurial spirit. Ability to wear many hats simultaneously.


●Sales Management

●Operations Management

●Multi-Unit Management

●Profit & Loss

●Team Building

●B2B/B2C Sales

●Lead Generation


●Exceeding Quotas

●Learning & Development

●Sales Training

●Inventory Management

●Oral/Written Communication


Hudson River Car Rental, Inc. — Owner/President


Dba Avis Car Rental, operated the 3rd largest off airport location

●Consistently increased YoY revenue by average of 5%

●Lead generation through in-person contact, cold calling, and leveraging existing client relationships to drive revenue and create new sales verticals

●Built and executed all large scale and day-to-day operational strategies

●Increased ancillary, B2C, sales revenue MoM, averaging 10% monthly growth over 5 year period, averaging roughly $250,000 per year increase

●Built a team of successful sales representatives and customer service agents

●Trained all staff in best practices, consultative sales processes, and customer service

●Managed rental car fleet of anywhere from 150-300 cars, responsible for general maintenance, cleanliness, fleet utilization, and exceeding revenue goals for each vehicle based on depreciation cost

●Increased revenue 7% from 2019 to 2020, despite COVID-19 challenges and 2 month closure

Avis Budget Group

District Sales Performance Manager


Led a team of 40 Rental Sales Associates and 15 Managers. Hired, on-boarded, and trained all new hire Rental Sales Associates and operations managers, placing focus on revenue increase and creating a sales culture.

●Increased ancillary sales revenue by 20% in one year period

●Drove revenue of a top 15 revenue generating location, averaging $70 million per year in revenue

Local Market Sales Manager

July 2012-January 2014

Drove revenue in a 4 state territory through relationship building with local car and truck operators to leverage warm lead generation, cold calling potential customers within defined verticals, and creating new verticals.

●Increased commercial revenue from $12.5 million to $14 million in first full year in the role

●Negotiated new pricing structures to increase revenue from existing clients, averaging a 5% rate increase without any drop off in rental frequency

●Created new college athletic vertical for car rental, signing on 4 university athletic programs, resulting in $250,000 in annual revenue

●Served as liaison and account manager for over 250 commercial car and truck accounts

Local Market Sales Performance Manager

July 2011-July 2012

As the first Local Market Sales Performance Manager in the company, laid the groundwork for the role, creating training curriculums, forging relationships throughout the organization to increase awareness of impact of ancillary sales on profitability.

●Increased ancillary sales revenue by 30% for 45 car rental and 100 truck rental locations

●Worked with both corporate and independently operated car and truck locations, becoming a chameleon to adapt to different personalities and customer demographics

●Built a team of highly successful customer service and sales representatives

The Hertz Corporation — Senior Branch Manager

September 2008-July 2011

After completing the manager training program, promoted to Senior Branch Manager in only 2 years, overseeing 4 locations.

●Turned all 4 locations profitable by driving ancillary revenue and generating new commercial business

●Consistently ranked in top 3 individual performers and location performers nationally in ancillary sales

●Top Lead generating manager


Florida State University - B.S. Political Science 2002-2005

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