Julia Winn

415-***-****

adkcld@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/julia-winn-8b481911/ Strategic, results-oriented marketing leader with over 15 years of experience enabling growth initiatives across diverse verticals and industries. Proven expertise in designing strategic direction, executing impactful marketing campaigns and producing omnichannel content that brings brands and stories to life. Excellent written and oral communicator who finds joy in collaboration, excellence, and doing work that moves the needle. Waggl

VC-backed enterprise SaaS employee engagement platform, crowdsourcing real-time insight and action around critical business topics.

Marketing Operations and Growth Manager November 2016-Current My role at Waggl has found me wearing every hat: from owning and scaling demand generation, leading account-based marketing, email marketing, and content production. Throughout these efforts and while reporting directly to the CMO I helped scale the marketing function as it grew by 300% from 2017 - 2020

● Developed Waggl’s first go-to-market strategy to identify the target market and buyer as well as sourcing and managing paid acquisition channel process. Created and executed the first repeatable email marketing program (with Marketo) to nurture the marketable database increasing appointments set by 50%.

● Co-developed/oversaw marketing/inbound sales processes to increase the inbound conversion rate from 4% to 15%

● Increased average MQL count, pipeline, and SQL to opportunity ratio while keeping CMO appraised with daily SFDC reports

● Directed all account-based marketing programs for buyer personas within a variety of

● vertical focus areas

Content Strategist/Creative Producer

● Lead copywriter and manager of the Waggl blog resulting in an increase of web traffic by 25% monthly

● Co-authorship of three whitepapers and lead campaign manager for those assets for both paid and organic channels

● Instrumental in cross-functional content creation and extension of Waggl brand messaging and thought leadership content across the marketplace

● Ad-hoc photographer and photography manager for all of Waggl’s internal events and publicity

● Video production lead, strategist, and editor for all of Waggl’s event and customer story videos View Film March 2010-July 2012

View Film is the production company founded by Emmy Award winning filmmakers and producers Joe and Harry Gantz (Taxi Cab Confessions, The Defenders, American Winter). Editor/Consultant

● Consulted from ideation to final cut with Joe and Harry Gantz on direction and storyline of several episodes of “Pleasure for Sale,” and “The Defenders.” Obscura Digital

Obscura Digital (acquired by Madison Square Garden Entertainment Corp) specialized in developing immersive, interactive digital art installations.

Associate Producer September 2009-March 2010

● Clientside liaison for Obscura’s Walt Disney account/Customer success strategy

● Implementation production for all clientside demonstrations/account coordination Operations Management October 2008-September 2009

● Executive assistance to CEO Patrick Connolly and other Obscura Co-Founders

● Oversaw all operations management for the Obscura facilities, employees and all local projection event logistics

Universal Music Publishing Group

Universal Music Publishing Group (UMPG) is a leading global music publisher headquartered in Los Angeles. Copywriter April 2008-September 2008

● Wrote hundreds of articles for the UMPG monthly music magazine: annual circulation 50,000 and produced content for the UMPG website, weekly bulletins, and social media Robert Thorne Company February 2008-April 2008

Former Dualstar Entertainment executives founded the Robert Thorne Company with key clientele like the Olsen Twins, Hillary Duff, and Quincy Jones.

Executive Assistant

● Managed all correspondence, appointments, e-commerce, legal, and syndication contracts for all Robert Thorne clientele

● Logistics liaison for clientele agencies for celebrity endorsements and events/publicity and editorial management

A&E’s “The Beast”

Production Assistant October 2007-February 2008

“The Beast” was an American crime drama series starring Patrick Swayze that ran for one season on A&E. It was Swayze's final acting performance before his death in 2009.

● Assisted the pre-production and writing team with travel and set coordination, casting, plot development, shoot logistics, and syndication agreements. Sundance Film Festival

Sundance is the largest independent film festival in the US with offices headquartered in Los Angeles and a marquis festival event held in Park City, Utah.

Feature Film Screener July 2007-November 2007

● With Sundance’s Director of Programming screened over 1000 films and wrote detailed recommendations for advancement into the next tier of competition

● First screener of the critically acclaimed “Frozen River,” which went on to win Grand Jury Prize-Dramatic at Sundance’s 2008 festival

Clive Barker/Seraphim Films

Clive Barker is the worldwide bestselling author of the Books of Blood and numerous novels as well as a visual artist, graphic novelist, and filmmaker.

Executive Assistant/Research Assistant May 2005-July 2007

● Handled day to day tasks for Clive including management and market research for his e-commerce website, relations between literary and film agents, correspondence, and public appearances

● Traveled with and handled all logistics for Clive’s domestic and international appearances

● Publicity for all new releases (graphic novels, novels, film, television, and art openings) Intern March 2005-May 2005

● Tasked with research assistance and executive assistance to artist Clive Barker and his production company Seraphim Films

● Assisted with casting, budget, and pre-production for Seraphim Film’s “Midnight Meat Train” based on Clive’s short story from the “Books of Blood”

Education:

Brooks Institute of Photography February 2002- February 2005 BA in Motion Picture: Departmental Award Recipient Software-Apps:

Marketo, Outreach, Mixmax,

WordPress, Salesforce, and anything similar

Adobe Creative Cloud Suite: Premiere,

Photoshop, Illustrator, AfterEffects

Google Suite: Slides, Docs, Drive, Sheets

Microsoft: Word, Excel, PowerPoint

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