Content and digital marketing
Resume:
Michelle McNickle
D I G I T A L S T R A T E G I S T C O N T E N T M A R K E T E R
POSITIONS HELD
SUMMARY
Seasoned content and digital marketing
professional with experience in B2B and B2C
campaign development and execution.
Strengths include account management, content
strategy, social media and aligning marketing
efforts with desired business outcomes.
SENIOR COMMUNICATIONS MANAGER
Network for Regional Healthcare Improvement May - Nov. 2019 Strategize and execute on all marketing campaigns done for NRHI and its grant- funded initiatives, including brand development and strategic channel implementation, content marketing, public relations, print and digital material development, paid social media, Google Ad words; email marketing, and lead generation; Project manage implementation of new tools; Pinpoint potential media and branding partnership opportunities; Support member recruitment and retention efforts
DIGITAL PROJECT AND ACCOUNT DIRECTOR
CD&M Communications July 2018 - January 2019
Account Director for the Council for Disability Awareness (CDA), which included strategic account and campaign development, content planning, development and marketing; Contributed to web development including SEO and design as-needed; Reported on weekly and monthly web and social analytics; Developed paid social campaigns for clients on Facebook and LinkedIn
KEEP IN TOUCH:
************@*****.***
27 Harvest Hill Road Windham, Maine 04062
EDUCATION
Lasell College
Bachelor of Arts: Journalism and Media
Writing, 2010
Magna cum Laude; Awards: 2009 Ruth Paetz
Braun Undergraduate Writing Award; 2010 Lasell
College Book Award; 2010 Lasell College Studen
Organization of the Year Award: The 1851
Chronicle; Lasell College Leadership Scholar
HONORS
American Society of Business Press Editors
2014 Regional Azbee Award: Best Use of Social
Media, Gold 2014 Regional Azbee Award: Best
Photo Gallery/Slideshow, Silver 2014 National
Azbee Award: Best Photo Gallery/Slideshow,
Silver TechTarget Bull’s Eye Award: Best
Community Engagement, SearchSDN.com,
2014; Bull’s Eye Award: Best Photo Story, 2014
MedTech Media: Listed in the #HIT100 2014
DIGITAL PRODUCT MANAGER
Diversified Communications January 2016 - July 2018 Digital Product Manager for SeafoodSource.com and IntegrativePractitioner.com; Oversaw P&L for both sites; managed team of six; oversaw development and management of content and digital advertising strategy to meet revenue goals; Spearheaded membership program and website redesign; Attended live events to manage site teams and promote site membership/advertising opportunities WRITER, EDITOR AND SOCIAL MEDIA PRODUCER
Various Online Publications October 2010 - November 2014 Writer, editor and media producer for RedCoat Publishing (print), MedTech Media's Healthcare IT News and Healthcare Finance News, InformationWeek Healthcare and TechTarget's SearchSDN.com website.
SKILLS
Wordpress; Meltwater; Workfront; Workamajig; Canva; (Paid) Facebook, Twitter, LinkedIn and Instagram; Google Ad Words, StumbleUpon, HootSuite, Sprout Social, Microsoft Office, Adobe Illustrator; Photoshop; InDesign; Quark; TeamSite; Joomla; Drupal; HTML; CSS
SENIOR MARKETING SPECIALIST, DIGITAL MARKETING
Deltek March 2020 - Present
Strategize and execute on digital programs focused on top-of-funnel leads for Deltek's Architecture, Engineering and Construction (AEC) demand center. Daily execution and management of content syndication campaigns across multiple channels, paid social media campaigns, and SEM/PPC. Responsibilities also include budget management, along with the tracking of and reporting on campaign performance on a monthly/quarterly basis to ensure campaigns deliver on demand center goals.
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