Michelle McNickle

D I G I T A L S T R A T E G I S T C O N T E N T M A R K E T E R

POSITIONS HELD

SUMMARY

Seasoned content and digital marketing

professional with experience in B2B and B2C

campaign development and execution.

Strengths include account management, content

strategy, social media and aligning marketing

efforts with desired business outcomes.

SENIOR COMMUNICATIONS MANAGER

Network for Regional Healthcare Improvement May - Nov. 2019 Strategize and execute on all marketing campaigns done for NRHI and its grant- funded initiatives, including brand development and strategic channel implementation, content marketing, public relations, print and digital material development, paid social media, Google Ad words; email marketing, and lead generation; Project manage implementation of new tools; Pinpoint potential media and branding partnership opportunities; Support member recruitment and retention efforts

DIGITAL PROJECT AND ACCOUNT DIRECTOR

CD&M Communications July 2018 - January 2019

Account Director for the Council for Disability Awareness (CDA), which included strategic account and campaign development, content planning, development and marketing; Contributed to web development including SEO and design as-needed; Reported on weekly and monthly web and social analytics; Developed paid social campaigns for clients on Facebook and LinkedIn

KEEP IN TOUCH:

860-***-****

adkcih@r.postjobfree.com

27 Harvest Hill Road Windham, Maine 04062

EDUCATION

Lasell College

Bachelor of Arts: Journalism and Media

Writing, 2010

Magna cum Laude; Awards: 2009 Ruth Paetz

Braun Undergraduate Writing Award; 2010 Lasell

College Book Award; 2010 Lasell College Studen

Organization of the Year Award: The 1851

Chronicle; Lasell College Leadership Scholar

HONORS

American Society of Business Press Editors

2014 Regional Azbee Award: Best Use of Social

Media, Gold 2014 Regional Azbee Award: Best

Photo Gallery/Slideshow, Silver 2014 National

Azbee Award: Best Photo Gallery/Slideshow,

Silver TechTarget Bull’s Eye Award: Best

Community Engagement, SearchSDN.com,

2014; Bull’s Eye Award: Best Photo Story, 2014

MedTech Media: Listed in the #HIT100 2014

DIGITAL PRODUCT MANAGER

Diversified Communications January 2016 - July 2018 Digital Product Manager for SeafoodSource.com and IntegrativePractitioner.com; Oversaw P&L for both sites; managed team of six; oversaw development and management of content and digital advertising strategy to meet revenue goals; Spearheaded membership program and website redesign; Attended live events to manage site teams and promote site membership/advertising opportunities WRITER, EDITOR AND SOCIAL MEDIA PRODUCER

Various Online Publications October 2010 - November 2014 Writer, editor and media producer for RedCoat Publishing (print), MedTech Media's Healthcare IT News and Healthcare Finance News, InformationWeek Healthcare and TechTarget's SearchSDN.com website.

SKILLS

Wordpress; Meltwater; Workfront; Workamajig; Canva; (Paid) Facebook, Twitter, LinkedIn and Instagram; Google Ad Words, StumbleUpon, HootSuite, Sprout Social, Microsoft Office, Adobe Illustrator; Photoshop; InDesign; Quark; TeamSite; Joomla; Drupal; HTML; CSS

SENIOR MARKETING SPECIALIST, DIGITAL MARKETING

Deltek March 2020 - Present

Strategize and execute on digital programs focused on top-of-funnel leads for Deltek's Architecture, Engineering and Construction (AEC) demand center. Daily execution and management of content syndication campaigns across multiple channels, paid social media campaigns, and SEM/PPC. Responsibilities also include budget management, along with the tracking of and reporting on campaign performance on a monthly/quarterly basis to ensure campaigns deliver on demand center goals.

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