Julie Bishopp M: 415-***-****

** **** ******, ******** ****, CA 94041 Email: adkams@r.postjobfree.com Demand Generation Professional

Implement and manage integrated, B2B campaigns that meet pipeline goals. Summary:

Motivated marketing professional with experience in high growth, B2B technology companies in network security, information technology and computer software. Proven record of driving successful inbound/outbound campaigns that result in high quality leads and pipeline. Results oriented with a strong work ethic and positive team-player attitude. Strong writer with the ability to take complex, technical information and develop effective marketing and sales content. Core Skills and Tools:

B2B Marketing • Target Enterprise • Target SMBs • Demand Generation • Lead Generation • Account Based Marketing Campaign Management • Lead Nurturing • Marketing Automation • CMS • Sales Methodology • Webinars • Events Social Media • Product Launches • Digital Marketing • Content Creation • Blog Writer • Sales Enablement • Marketo Asana • Salesforce • SalesLoft • Folloze • Uberflip • GoToWebinar • Act-On • AdRoll • LinkedIn Sponsored Updates Education:

● B.S., Marketing, San Jose State University, San Jose, CA

● Account-Based Marketing Learning Path, MarketingProfs, Online Course Clumio, Santa Clara, CA (Company Downsized in 2021) August 2020 - February 2021 Senior Demand Generation Manager

Collaborated with sales and partner teams to help build and scale the demand generation engine. Created and executed campaigns for the North America market across marketing channels to achieve revenue targets. Developed and managed integrated marketing programs to influence opportunity creation within Clumio's target market segment.

● Launched a webinar program that captured new interactions, educated prospects, and drove higher engagement

● Optimized virtual coffee talks by increasing attendee rate to 50% and qualified opportunities to over 300%

● Created co-marketed activities with channel partners that drove over 200 interactions and 10 opportunities

● Worked closely with the SDR team to produce and optimize the SalesLoft cadences to drive pipeline Dell Boomi, San Francisco, CA (Company Downsized in 2020) January 2019 - June 2020 Demand Generation Manager

Executed and optimized integrated marketing campaigns that aligned with the corporate go-to-market strategy. Orchestrated cross-functional collaboration with internal and external stakeholders to drive campaigns and report on ROI/results. Awarded twice for bringing in new energy and extreme ownership, and improving sales cadences.

● Pioneered the first ABM program by targeting 10 tier 1 enterprise accounts — resulting in $646K TCV

● Produced and optimized sales cadences for inbound/outbound campaigns — resulting in $960K in new business

● Collaborated on sales cadences for go-to-market plays — resulting in 470 opportunities in pipeline and $14M TCV

● Managed and moderated a webinar with Forrester — resulting in 400 leads and four opportunities in pipeline SparkPost, San Francisco, CA March 2018 - January 2019 Senior Demand Generation Manager

Responsible for strategizing and executing programs that drove marketing qualified leads and pipeline. Worked cross-functionally on campaigns with product marketing, account managers, sales development and creative designers.

● Executed campaigns across email, webinars and content syndication — attributing $767K towards closed deals

● Implemented the company's first ABM pilot program for Q3 2018 with 124 accounts — resulting in 149 leads

● Managed webinars by developing topics, abstracts and collaborating on presentations — resulting in over 500 MQLs Julie Bishopp M: 415-***-****

84 Paul Avenue, Mountain View, CA 94041 Email: adkams@r.postjobfree.com Cloudmark, San Francisco, CA (Company Acquired by ProofPoint) April 2014 - December 2016 Senior Demand Generation Manager

Developed annual demand generation plans, targeting both service providers and enterprises, to promote the company’s network security solutions. Monitored campaign performance and top of funnel activity to improve ROI.

● Effectively managed programs that generated enterprise leads with CIOs, CISOs and IT decision makers

● Increased leads over 400% in 2015 by successfully building and executing marketing programs to target enterprises

● Managed digital ad vendors/channels — resulting in 325 AdWords leads and a 240% increase in LinkedIn followers Mako Network, San Francisco, CA (Closed San Francisco office in 2014) June 2013 - February 2014 Marketing Manager

Provided marketing leadership for the worldwide sales teams and channel partners. Responsible for the strategy and execution of marketing campaigns, channel activities and corporate branding.

● Developed the company’s first marketing plan to build brand awareness and partner relationships

● Created the first sales enablement tool for channel partners to communicate the value of the company’s solution

● Produced the content for a solution brief and web portal for Chevron — resulting in over 1,000 retailer customers Artemis Internet, San Francisco, CA (Spinoff within NCC Group that dissolved) June 2012 - June 2013 Marketing Manager

Reported to the CTO of an early start-up division funded solely by its parent company, NCC Group in the United Kingdom. Responsible for developing and executing all marketing initiatives to help launch .secure a new generic Top-Level Domain (gTLD) that the company applied to operate through ICANN’s new gTLD program.

● Successfully managed the first conference to kick off the Pioneer Program with 30 Fortune 100 beta customers

● Started and maintained the company’s social channels including Facebook, Twitter and YouTube

● Managed the video production of the CTO’s company presentation with over 800 views on YouTube Barracuda Networks, Campbell, CA February 2009 - November 2011 Marketing Communications Professional

Worked with product management and product marketing to develop tools and assets for the sales team and channel partners to increase revenue. Created and drove partner-facing communications worldwide for all lead generating promotions, product launches and events through email blasts, direct mail campaigns, newsletters and web content.

● Managed partner communications for product promotions that generated over $5 million in total revenue

● Created all outbound email and web content for regional partner seminars that generated $370K in total revenue

● Created the corporate catalog to effectively represent the company’s solutions to VARs, DMRs and customers Silver Peak Systems, Santa Clara,CA July 2007 - January 2009 Marketing Communications Manager

Ensured that the company’s brand and messaging was consistently communicated across all outbound marketing programs. Effectively managed strategic outbound programs through advertising, campaigns, and custom events.

● Successfully managed tradeshows, round tables and webinars with vendors and partners to increase MQLs

● Worked with the creative team to develop a new flash demo to improve the company’s homepage

● Effectively managed a graphic agency to create the new look and feel for the company brochure

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