Marco De La Rosa

210-***-**** adkale@r.postjobfree.com

OBJECTIVE

Seeking a position to utilize my business marketing education from Texas A&M University San Antonio, and to use management and marketing experience in the service industry both in person and on all major digital marketing platforms. As a successful manager in the service industry for more than 5 years, I had the ability to manage, market, and implement strong social media strategies, content creation ideas, and graphic designs on all digital marketing platforms.

EDUCATION

Texas A&M University-San Antonio

Bachelor of Business Marketing San Antonio, TX

Concentration: Digital Marketing Certification GPA: 3.4 Fall - 2020

Northwest Vista San Antonio, TX

Associate of Liberal Arts Summer - 2018

RELEVANT COURSEWORK

Google Analytics Certification Fall 2021

Google AdWords Certification Fall 2021

Capstone Classes: Marketing Management, Marketing Research, Business Management, Decision Making and Business Policy, and Supply Chain Management

Learned the management and marketing skills necessary that would increase a business’s overall sales goals.

Talked and learned from real managers, and marketing managers from Hershey’s company to learn hands on day-to-day operations of what they do

Video and photography editing for creating the best looking content for all types of e-commerce products on all types of major digital marketing platforms.

Edited and utilized marketing skills learned on all various social media platforms efficiently for consumers to get engaged and aware of new advertisements.

Created ads that attract customer awareness and engagement that increased conversion rates which increased sales and traffic flow online.

Project lead for creating & maintaining business’ social media pages and websites domains that would bring in more views

Led a team of five students in designing, maintaining, and implementing better ways to make social media pages, SEO, PPC marketing, and content better for real businesses

Researched marketing logic, metrics, and tools to target and update better information for marketing goals using Google Analytics and other online resources

Created customer personas to find the perfect target markets for specific products

Consulted with small business owners regarding efficiency improvement plan to expedite the start and finish of project timelines

EXPERIENCE

Kremlin San Antonio, TX

Manager/Marketing December 2018 – May 2020

Responsible for the organization’s management and marketing execution and implementation plan of the day and night operations all year round.

Managed a high-performance team serving between 2,000-5,000 customers a night

Raised the team’s success rate for retaining customers by 50% with training and guidance

Engineered a 25% increase in the team’s performance by teaching what was learned in college

Increased and managed all SEO views and conversion rates by more than 20% on all digital platforms

Achieved well over 500k in sales throughout the year individually, and as a team manager brought in almost 3 million in sales throughout the year

Gained the highest customer satisfaction reviews which increasing guest satisfaction scores by 50% on all digital marketing platforms.

Successfully designed, implemented, and managed six full seasonal merchandise rotations in traditional and digital marketing strategies

Responsible to politely listen and acknowledge all customers complaints, and issues in a professional manner

Implemented PPC on platforms such as Facebook and Instagram for more consumer awareness

Created unique call-to-action strategies that helped increase awareness on all digital marketing platforms

Oversaw training, liquor cost, performance, and marketing matrix to ensure business is thriving

Managed the creation and implementation of social media strategies which include: content creation, uploading posts, responding to customers on all social media accounts, gathering and recording metrics from Google analytics, email campaigning communication, and press releases

Introduced and marketed new products to increase awareness and sales

Special event planning (brand communications events, charity/non-profit events, public officials’ events, sports celebrations, and much more)

Coordinated with shareholders, local influencers, and other bars for joint fundraising events

Managed and coordinated with local hotels and suits downtown San Antonio to promote our business establishment to new tourists from all around the world

Restructured bar layout to maximize performance of bartender/customer transactions

Prepared budgets and managed finance records of daily costs and payments

Achieved bartender and bar manager of the year at the San Antonio Jameson’s bartenders ball

Created fun fundraising events for people in need during holidays through the year which included: 50/50 raffle, balloon raffle, volunteering for humane society, and many other creative ideas for good causes

Lead Bartender January 2013—December 2018

Responsible for managing and operating daily bar and food service activities for a business with gross annual revenue in excess of 1 million dollars

Led in all aspects of training/on-boarding for a team of approximately 25 bartenders and servers

Committed to teaching, emulating, and holding my team accountable for achieving high level of customer service and respect while maintain a strong mindset and focus on safety and quality

Oversaw all aspects of new even planning for groups with up to 400 people, managing and exceeding client expectations from conception and planning through execution

Experienced with working with diverse groups and clientele such as non-profit organizations, musical acts, and volunteer groups, implementing custom designed events based on customer specifications and budgets

Assisted management with inventory; implemented digital marketing strategies to increase awareness and promote new products and events

Developed strategies to increase sales and revenue

Maintained accurate records of sales and customer files using company software

Mentored and trained staff to successfully drive sales and develop client relationships

Helped shareholders schedule, manage, and market events

Developed strong communication skills

Built strong customer relationships to customize their experience

Bar-Back June 2012—January 2013

Responsible for customer satisfaction of workplace environment throughout entire shift

Suggested and presented additional specials on drinks and VIP deals on our menu that increased bar sales by 10%

Demonstrated professionalism with knowledge to patrons about food, and drinks options at all times

Maintained a clean, tidy, organized, and fresh looking scene at all times

Ensured all bartenders and servers had the required materials in order to serve our guest properly and efficiently with great satisfaction

Provided product quality and portion checks throughout shift

Restocked and organized items ahead of schedule

Took orders and helped bartenders prepare drinks during peak hours

ADDITIONAL SKILLS

Ability to manage and implement strong social media strategies, content creation ideas, and graphic designs on all digital marketing platforms

Exceptional written and verbal interpersonal communication skills

Successfully achieve set goals and deadlines in a timely manner

Work comfortably in high-performance, challenging, and fast paced work environment

Social Media: LinkedIn, Twitter, Facebook, Instagram, Pinterest, Snapchat, You-Tube

Blogger Data Analysis, Graphic Design, Media Productions, Advertising, Budget Management, Streaming, Gaming, Video Editing, Photography, Adobe, Microsoft Word, Access, Excel, PowerPoint, Publisher, Advertising, Branding, Email Marketing, Google Analytics, Event Marketing, Proofreading, Search Engine Optimization (SEO), WordPress, Social Media Management, Content Management, Adobe Creative Suite, PPC Campaign Management, Adobe InDesign, Public Relations, Google AdWords, Web Development, User Interface (UI), Video Production, Events Management, Web Design, Content Development, Marketing Automation, SQL, A/B testing, B2B, B2B digital marketing, Project management, Multichannel marketing, Analytics, Data collection, Contracts, Relationship management, Adobe Premiere, Adobe Illustrator, User Experience (UX), Lead generation, Analysis skills, Research, Recruiting, Web accessibility, Journalism, Presentation skills (5 years), Fundraising (5 years), E-Commerce (5 years), Human resources, Payroll

Indeed Assessments

Social media — Highly Proficient

December 2020

Creating content, communicating online, and building a brand's reputation.

Full results: Highly Proficient

Management & leadership skills: Planning & execution — Highly Proficient

January 2021

Planning and managing resources to accomplish organizational goals

Full results: Highly Proficient

Work style: Conscientiousness — Highly Proficient

January 2021

Tendency to be well-organized, rule-abiding, and hard-working

Full results: Highly Proficient

Verbal communication — Highly Proficient

January 2021

Speaking clearly, correctly, and concisely

Full results: Highly Proficient

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