HINMON LAU

ADDRESS: *** ****** ***, *****, ***** MOBILE: 408-***-**** E-MAIL: adkakx@r.postjobfree.com PROFESSIONAL SUMMARY

Highly motivated marketing graduate, who thrives in planning marketing strategies through identifying client needs, determining competitor actions, developing pricing justifications, and providing recommendations. Adaptive learner, who is determined to learn about new technologies and business issues. Innovative team player, who is seeking to join the corporation’s business team to develop opportunities and expand organizational goals. EDUCATION

San Jose State University: B.S., Business Administration, Concentration in Marketing 2016 – May 2020 Hootsuite Platform & Social Media Certificate.

President & Dean Scholars: 2018-May 2020. Graduated with Marketing Honors. GPA: 3.80 WORK EXPERIENCE

Sno-Crave Tea House/Café Dazzling August 2015 – Present Second Level Manager

Act as the head waiter, who trains new employees and handles most customer complaints and requests. Engage in conversations to provide a relaxing atmosphere and build lasting relationships. Create a clean, stable environment while facilitating chances for corporation for employees.

Western Digital Corporations January 2020-May 2020 SJSU SBONA Honors Marketing Consultant

Conducted market research and analysis on enterprise HDD to establish a value and pricing dynamic system. Innovated a go-to market plan for enterprise HDD to justify product pricing, develop a meaningful image to customers, and maintain relevance against SSD and Cloud. Established three critical roadblocks as the commoditization of HDD, brand loyalty, and customer knowledge, then developed three different major proposals towards the roadblock.

International Collegiate Business Strategy Competition November 2019 – April 2020 Chief Marketing Officer of Simulated Business Market Ran a manufacturing company that competes for the best performance against other companies run by teams from universities across the world. Participated in the graduate competition as an undergraduate and achieved two of four awards: best presentation and runner-up for best documentation. Simulation involves creating a product, business plan, annual report, forecasts, and making quarterly decisions up to eight years of decisions. PROJECTS

SJSU Marketing Association’s Marketing Consultant August 2019 – December 2019 Bespoke Watch Projects

Developed a reinvigorated marketing plan, in which the team conducted competitor research, established potential target segments, distinguished external opportunities of growth, and created new social media marketing strategies.

Integrated Marketing Communication’s Marketing Plan August 2019 – December 2019 Bay Area Computers

Brand-new one-man business that lacked any form of marketing and brand identity. Structured and created target markets, tools to establish brand identity, and media marketing strategies.

Open Heart Kitchen January 2019 – June 2019

Food Bank Volunteer

Volunteered to prepare and serve nutritious meals for the hungry people of the Tri-Valley area. Developed advertisement campaigns and tools to spread awareness of the food bank.

Give Every Child A Chance: August 2013 – January 2016 Tutor

Tutored K-12 students in mathematics, science, and history. Partnered and communicated regularly with the coordinator to help each student improve and assured that students completed their assignments in a timely manner. SKILLS

Project management

Time management

Written, verbal, and

interpersonal communications

Problem solving

Leadership

Teamwork

Internet research

Microsoft Office

Customer Service

Bilingual proficiency in

English and Cantonese

REFERENCES:

Given Upon Request

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