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Social Media Manager

Location:
Irvine, CA
Posted:
February 18, 2021

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Resume:

Objective

To obtain a Team/Project Management position where I can roll up my sleeves and execute, utilizing an established and tested principle of Leadership by Example. I set out to forge a culture in the gaming industry based on the unity of world-class products, undeniable work ethic, and implementation of the skills necessary to bring these together

Profile:

I am a management executive with over 15 years of success, a proven track record of successfully sourcing, establishing, and managing teams and game/projects from the ground up. I’ve demonstrated how to proactively identify issues, solve problems, and deliver mission-critical projects on time and within budget. I can both manifest the vision and see it through to reality. I’m experienced in creating, developing, and managing numerous multi-discipline teams across multiple gaming platforms. I’m accustomed to working in fluid and dynamic settings, always adjusting to meet the company’s needs and business objectives.

Professional focus:

Team Building, Project Management, Biz Dev, Media Production (Music and VO), Public Relations (PR), Creative Development, Narrative direction (Localization and LQA), and Customer Experience/Relations

Professional Experience

4/20 – Current

Joycity Annex – Director of Relations

oCore: Plan, budget, develop, execute, and see to fruition all respective aspects of appointed game IP/Projects across Mobile, Console and PC Platforms

oCurrent Projects:

Mobile: Pirates of the Caribbean (Disney), Gunship Battle Total Warfare, CROSSFIRE Warzone, Hero Ball Z, Bless Mobile, Tera: Endless War

Console/PC: 3on3 Freestyle

VR: Gunship Battle2 VR

Assessment of Project(s) scope, expectations and applicable budget and resources for all relevant field/duties

Scrum planning to manage production efforts, project details, QA, mitigate costs, and release content on a bi-weekly and/or monthly basis for all relevant titles

Lead and execute company partnership/Cc-branding efforts, contracts, and licensing

PR – Source best avenues, produce industry proven copy and execute global content/game relevant paid, editorial, and exclusive content

(Games Press, Pocket Gamer, Touch Arcade, PC Gamer, Gamespot, ETC (references can be provided)

Media Production – Promo/In-Game video planning and direction

Music Production – Concept, source, produce, implementation, and direction

Localization and LQA – All Titles

Game Brand and Style Management – Oversee and direct creative adaptations, refinement, and relevance

Service Ops – Identify core issues and risks in LOC between global offices and processes

Community Management (SNS)

Public Face/Livestream Production and Direction (FB and YouTube)

Team Building (HR)

Applying a comprehensive understanding of game functionality, player interest and media trends. Over the last 8 months, UA, and retention (traffic) and engagement records have been broken month after month; vastly increasing performance metrics across all fields

11/13 – 4/20

KOG Games – Vice President

Relations (Public and Internal – PR):

- Building teams, framework/workflow, and outside/Industry/Media partner networks that capture top gaming media client groups, delivering customized event and publicity content to the intended target player-base using traditional, PR, SNS, Livestreams and custom opportunities that cater to the respective audience sensibilities

- Consistently provide imaginative and effective, full-spectrum press releases, media kits and maintained company internet or intranet web pages

- Successfully and Consistently provide content related, full-spectrum PR Assets/Video/Exclusives/Giveaways/Etc. to appear on major media outlets every 2-3 weeks

- Directly manage all Steam business relations: Promotion, content launch and asset/content marketing. Doing so, landing a company first, Main Rotator placement 4 times and game genre rotator placement 13 times in 15 months

** In addition: Arc (PW), Ignite (Aeria) and International Channeling partnerships are included (i.e. Axeso5, Cherry Credits, Nexon Japan)

- Conceptualize, Produce and Direct Content Video using HD footage, exaggerated action, stylish sequence transitions, high speed/impact pacing, beat matching, game branded music (BGM), effects usage, minimal verbiage

- Develop and maintain the KOG Games corporate brand image and public identity, which includes: the use of logos, signage, PR brand management, Customer Relations brand management and API/Developer quality/Brand relations

- Design, facilitate and oversee all events such as New Game/Content launches, Tournaments (Sanctioned/NCAA Bracket style), World Events, Sales and Social Media Events, Global Sponsorships, Conventions, Company parties and any activities the company use

- Worked directly with players and developers on 3 continents to bring a comprehensive, effective, global brand image

- Anticipating, analyzing and interpreting player opinion, attitudes and issues that might impact, for good or ill, the game communities

- Insure frequent, high impact presence on major game media sites: PC Gamer, N4G, Game spot, Origin PC, Alienware, Thermal Take, Astro gaming, X-Fire, Raptr, File Planet, MMORPG.com, MMOHuts.com, OnRPG, MMOBomb, MMORPG, Massively, Game Trailers, Kotaku, Machinima, and more to greatly expand company/market exposure to a multi-million user base

- Built and implemented a competitive, international tournament structure, efficiently establishing an undeniable user retention concept that is currently used by KOG. To date, KOG has sent Grand Chase players from 3 different continents to offline tournaments around the world

- Develop and manage the company live Social Media relations culture and team utilizing the following: Facebook, Twitch and YouTube

- Design and Execute all aspects of company convention presence: Brand, Booth, PR/Ads, Operations, Manpower, Cosplay, Assets and Swag

- Design all Livestream and Video schedules, storyboards, direct talent/personalities, brand delivery and promotional efforts

- Personally respond to all player-facing issues that may need direct attention from the company – CS, PR, Biz Dev and Legal

Company Structure/Human Resource Management - HR:

- Source, Hire, Train and Manage all members of the company teams

- Operations and Support Infrastructure Vision and Execution/Management – Building Operations, Support and PR (Brand)

Putting the right people in the right positions to fully realize and utilize the passion that drives success

- Design, implement and oversee all HR duties: Interviews, Paperwork, Compensation, Onboarding/Relocation, Introduction, Processes/Activities

- Lead all quarterly reviews (1:1 and group). Including but not limited to Promotions, Severance and corrective actions (if needed)

- Place Colleagues in roles that best utilize skills and passion and help build career paths/promotion, promoting longevity and happy folk while minimizing the grind

- Identify and assist with Colleagues that seem to be struggling and help out (big brother)

Biz Dev/Operations:

- Initiate, oversee and execute all company Licensing, Media, Operations and PR Biz Dev ventures and related contract negotiations (i.e. Record labels, Automotive Brand Licensing (all major and exotic), 3rd party illustration, Animation works and Peripherals (gaming hardware)

- Successfully insure that all 3rd party/Partner pricing meets or comes well below projected budget expectations

- Source, Negotiate and Execute all PR and Channeling (Regional and International) partnership ventures

- Produce and Direct all Voice Over work for all products using globally recognized AAA talent

- Travel to South Korea, Germany, Japan England and Philippines to conduct business directly with game developers and partners to promote the company brand confidence, opportunity, awareness and provide tools necessary to rise above obstacles in a face-to-face environment that would been otherwise improbable to overcome

11/12 – 11/13

Stamps.com - Fraud Analyst

Proactively monitor and review electronic account and transaction data for suspicious activity and possible fraud

Review, investigate and resolve irregular transactions as reported by tools monitoring and/or end user reports

Identify business areas requiring increased security controls to protect the organization and its end users from future incidents of fraud

Analyze and report suspicious activity, analyze trends, communicate potential security threats, and provide recommendations for loss mitigation as needed

6/08 – 10/11

Smile Gate Interactive (Formerly Ntreev USA) – General Manager: Operations

F2P Free to Play Micro-transaction Projects Managed

Trickster Online, Grand Chase (NA and EU), Pangya (Global), Project Blackout (Point Blank NA), Crossfire Europe

Operations Management:

- Redesigned operational team structure to maximize work quality while minimizing risk and cost: 4 man teams vs. industry standard 6-7 man teams

- Expanded a 2 project (F2P), 7 employee operations team into a 5 project (F2P), 21 employee team

- Achieved 2% employee turnover rate and 20% promotion rate within operations and marketing teams

- Designed and implemented customer support structure (CSR, QA, Billing, Fraud Management)

24.hours or less support response time

Created single response resolution guidelines

Ntreev USA performance support metrics measurements far surpassed industry standard

Operations team positioned Ntreev USA for expansion and acquisition (SG Interactive)

- Centralized cross-training, documentation, reporting and communications to incorporate contingency planning, ease of access and transparency

Project Management:

- Proposed and implemented Account Administration Team (AA, Billing, Fraud) - Managed business relationships with multiple payment gateways and returned chargeback percentages to acceptable range

- Responsible for identification and closure of a number of notorious glass-house/gold farming websites that primarily and maliciously targeted the SG Interactive clientele reducing company cost by $10,000 and chargeback percentages by 3%

- Recognized by Korean home office for instituting grass-roots communication process between internal and overseas project management. On a yearly basis (3 years), 4 of the listed projects consecutively broke both highest sales and concurrency records vs. the previous year; performing above projected expectations

- Because of the aforementioned successes, 2 of the listed projects have attained a coveted launch on Steam (Valve) and attained rights to CP-Co-brand with the popular Anime title Full Metal Alchemist

11/06 – 6/08

Borders Group Inc. – Operations/HR Manager

Implemented shortage action plan in partnership with the leadership team to minimize loss and achieve shrinkage goal (2%)

Effectively created, reviewed, and adjusted schedules for 90+ associates to ensure complete workload, maximize sales and minimize costs; the only store in the district to meet company district compliance standards by (5%)

Facilitated the lowest comparison/comp. rate vs. other stores in the district. This method ensured a rank of second in sales, and first in customer service (per survey) in the district

11/04 – 11/06

Blizzard Entertainment – Game Master (Team Point/Queue Manager)

Launched World of Warcraft

Supervised a team of 25 Representatives (GMs)

Presented, Trained and lead company culture and process education for the Blizzard Europe Expansion

(w/ focus on Company Culture, Strategy, and Execution of Workflow and Policies)

Lead Team – Drafted and proofed for release all customer facing messaging, culture, and communications

2 weeks as Team Manager produced a 30% increase in overall metrics and QC Scores for the entire team

Trained and successfully managed team on standards and execution of hack use, fraud and inevitably closing a global fraud and gold farming operations

Expanded into the Blizzard Special Teams, Fraud, QA, and QC departments to apply Blizzard Product Knowledge on all direct and special projects, execution of policy and disseminating the message to consumers, testing of playability, design, functionality, and reporting

Assisted with launch of the 1st and 2nd Blizzcon Events

SKILLS:

15+ years of experience in the PC/Mobile/Console game space (Management, Production, Biz Dev, PR, Operations, Localization, HR)

10 years of experience in Billing, Reconciliation, and Sales in both the gaming and sales industries

Used iovation, RED (Retail Decisions) and custom security protocols and extraordinary fraud tracking methods

Proficient with MS Windows OS/Office Suite, Excel, SQL, and PowerPoint

HR: Unicru, ADP Total Source and Peoplesoft HR programs

QA: Mantis, Redmine, Cloud and Martini reporting software

Social Media familiarity: Facebook, Instagram, YouTube, Twitter, Tumblr, WordPress, and industry blogs/Forums

Game familiarity (Personal and Professional): RPG, MMORPG, FPS, Mobile, Action, Adventure, F2P, Sports, Racing



Contact this candidate