Social Media Digital Marketing
Resume:
CURRICULUM VITAE OF BONGEKILE SHANGE
Personal Details
Surname : Shange
First name : Bongekile
Date of birth : 13 November 1988
Nationality : South African
Identity number : 881***-****-***
Gender : Female
Driver’s Licence : B
Contact numbers
Telephone number (W)
Work Email Address
:
:
:
N/A
N/A
Personal Email Address : ***********@*****.***
Postal Address : P.O Box 2259
Port Shepstone
4240
Physical Address : Unit no.05, Laager centre
88 Church Street
Pietermaritzburg
3201( Willing to relocate)
Educational Details
School : Port Shepstone High School
Qualification
Subjects
:
:
Grade 12
English, isiZulu, Maths Literacy, Dramatic Arts, Visual Arts and Life Sciences
Year of completion : 2008
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CURRICULUM VITAE OF BONGEKILE SHANGE
Tertiary Education
Qualification : Bachelors in Management and Communications Institution : University of KwaZulu-Natal
Major Modules : Media Studies, Marketing and Communications Year of Completion
: 2013
Qualification : First Aid-Level 1
Institution : NOSA
Year of Completion
: 2019
Qualification : Honours in Media
Institution : UNISA
Major Modules : Media Studies and Communications Studies Year of Completion
: Incomplete
Qualification : Digital Marketing
Institution : University of Cape Town
Major Modules : Web development, Web analytics, SEO, Online copywriting, Online advertising and PPC, Social Media and Web PR, Email marketing, Mobile marketing and Digital marketing Strategy
Year of Completion
: Incomplete
Knowledge and Competence
I have proven abilities and Knowledge in the following;
Retail and customer experience
Microsoft packages( MS Excel, MS Word, MS PowerPoint)
Campaign and Events coordinating
Web Development
WordPress
Social media advertising( YouTube, Facebook, Instagram, Tiktok and Twitter
CANVA
Media Monitoring
Data Capturing
Technical Skills
Computer literacy – MS Word, MS Excel, MS PowerPoint, MS Outlook, Internet. Other Skills and Strengths
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CURRICULUM VITAE OF BONGEKILE SHANGE
Problem Solving Skills
Analytical and innovative thinking.
Interpersonal, communication and presentation skills.
Ability to work with team and independently.
Ability to research and apply policy and procedures
Knowledge of both Public and Private Sectors
Employment History
Organization Contract
Period
Position Responsibilities
Mustard
Seed
Relationship
Marketing
01
November-
28February
Contract
Marketing
Coordinator
Purpose: To provide campaign ideas,
event ideas and plan then implement
the occasion. Handle social media
pages, do budget and marketing
reports. Monitor the progress of three
shopping Centre’s, create marketing
plans to increase foot count in all
malls
Defining and managing brands.
This involves defining who you
are, what you stand for, what
you say about yourself, what
you do and how your company
functions.
Administrative duties, data
capturing and information
analysis
Conducting campaign
management for marketing
initiatives. Marketing proactively
identifies the products and
services to focus on over the
course of your sales cycle, and
then produces materials.
Producing marketing and
promotional materials. That
promotes core ideals.
Creating content providing
search engine optimization for
your website.
Monitoring and managing social
media. Marketing should
contribute to, manage and
maintain your social media
pages. It should also manage
accounts and carefully watch
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CURRICULUM VITAE OF BONGEKILE SHANGE
what’s being posted about you
online.
Producing internal
communications.
Serving as media liaison. When
your company is cited in the
media, a member of the
marketing department often acts
as spokesperson for your
company, or guides executives
in how to respond to media
queries.
Conducting customer and
market research. Research
helps you define target markets
and opportunities and help you
understand how your products
and services are perceived.
Corporate branding, online
communications, media liaison
and SEO.
Assist in the production printing,
and distributing of marketing
tools of an organization, annual
reporting, interacting with the
public and clients.
Draft media statements and
letters.
Knowledge of Public service
regulations, PFMA Act
Review data and trends
Website management and
design
Overseeing outside vendors and
agencies. Marketing is typically
responsible for selecting and
managing the agencies and
vendors who produce marketing
materials and or/provide
marketing support. These may
include ad agencies, print
vendors, PR agencies or
specialists, Web providers, etc.
Previous Employment
Newsclip
Media
Monitoring
1 August- 1
November
2019
Media Assistant
Purpose: To create good relations
with media houses, provide
information for clients in regards to
their brands/services. Interact with
publishers, radio stations, TV
stations and monitor social media(
advanced analytics)
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CURRICULUM VITAE OF BONGEKILE SHANGE
Performing administrative duties
Developing and maintaining
strong relationships with media
outlets.
Seek and sort media kits and
publications.
Organize tear sheets and media
agreements.
Manage billboard agreements
for out-of-home inventory.
Create and send traffic
instructions for out-of-home
broadcast, print and online
orders.
Support routine management of
agencies, merchants and
vendors.
Support media group with
administrative functions and
extend internal support.
Support Media Buyers to reach
budget goals.
Research time periods were
station ran wrong tape and act
suitably.
Check with station contacts to
purchase more air time.
Draft booking sheets for new
media buyers.
Set up and maintain media
partner relationships.
Field telephone calls and
meeting requests from media
representatives.
Develop media suggestions.
Issue media insertion orders.
Support post-buy analysis and
reconcile media invoices.
Allocate articles collected
Follow procedures and apply
6
CURRICULUM VITAE OF BONGEKILE SHANGE
.
Previous Employment
Newsclip
Media
Monitoring
01 March
2015-01
August
2019
Media scanner
Purpose: Monitor and gather
information for clients for their brand
Pastel and or excel processing
of transactions (source
documents, bank statements
etc.) onto electronic system.
Gather information. Collect the
relevant information and data for
our clients
Make the information is accurate
Meet targets given
Collect the information using
mediums such as newspapers
and magazines
Make sure that the correct
information is given to the
correct client
Allocate articles collected
Follow procedures and apply
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CURRICULUM VITAE OF BONGEKILE SHANGE
References
References and Contact Details
Mustard Seed Relationship Marketing
Ms Vuyokazi Ngcinga
Marketing Manager ( 078-***-****)
Newsclip Media Monitoring Mrs Lucille Britz
Express Department: Manager
( 082-***-****)
Mrs Lesley
Media Department: Manager
Portia Mahapa
Express Department
DECLARATION: I declare that the information furnished above is to the best of my knowledge true and correct.
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