Digital Marketing Social Media

Susomoy Sinha

I am Techno Marketing Professional 18 year+ exposure in strategy and implementation of product and marketing on digital Omni channels. Rich experience in Communication for traffic, leads, sale, and branding of product, services and company's brand building.

Total Experience: 18 years+ in Online & Mobile Product development and Digital Marketing

Online Marketing & Product Development Experience Summary:

Global Marketing communication Lead, managing & coordinating cross-functional team to implement Online Digital marketing strategy for user Engagement, Branding, lead generation and marketing communication programs.

Develop & Manage Global Marketing Strategic Plans, Budget allocation, team Building and Training;

Planning corporate marketing communication on industry intelligence in line with targeted user sentiment.

In depth Hands-on knowledge of Online Digital Marketing, User Interaction, Behavior and Product Development with end to end implementation of Online Marketing Strategy for enhancing ROI through targeted conversion.

Build & Manage vendors, Agency network and in-house team.

In conjunction with agency partner, create and implement a comprehensive plan to identify, recruit, and activate Affiliate, Community bloggers and influencers via a wide variety of social networks like Facebook, Flickr, LinkedIn, SlideShare, Twitter, YouTube, online associations and related forums.

Have handled BTL activities and been part of the Team executing ATL & offline programs, ensuring seamless experience of communication to targeted audience.

Define marketing processes for short & long term goals. Building, Training & mentor teams to achieve mile stones. Drive Team member engagement thought leadership strategy and program execution.

Utilize quantitative and qualitative research methods to create intellectual capital, Interactive GUI and content to engage Users online.

Collaborate with Development, Marketing, Sales and Customer Service divisions to organize, build and leverage all channels, Social Networking, Organic and Paid promotions.

Handled Media budgets National (1 Corer) & International (100,000 GBP/month) for Fortune 100 clients & in-house.

Planned and managed Media buying in large scale, over looking execution for best ROI and transactional User.

Plan, Organize PR community, gatherings and tweetups at conferences to create and strengthen relationships with customers, prospects, partners, press, analysts, bloggers, employees, etc.

Monitor social channels for traffic traction, user engagement, reputation, response management; route issues, products and opportunities as appropriate. Use tools (i.e. JitterJam, Radian6, TweetDeck ) to manage and report.

Experience on SEO, SEM, Affiliate marketing, SMO / Social Media Marketing End to End) SEM – Google Adwords Trained at Google Work Shop.

Email Marketing and Campaign Management Reporting, tools used Google Analytics, Google Add Editor, Omniture Site Catalyst, Web Trend, Web CO, understanding of Hitbox, Tealeaf, Hitwise

Experienced in Media Buying and Inventory Management & Vertical Geo User Targeting, with insight of add delivery servers like Open X, Management, Monitoring, reporting periodically.

Brand Experience in B2B & B2C marketing directly employed or as agency’s clients as Below:

Fashion and accessories Jabong.com, Design Emporia, American swans etc.

Travel Southalltravel.co.uk

Education (Abroad Studies, GRE, GMAT, TOFEL: www.manyagroup.com, manyaeducation.com - Manya Education Pvt. Ltd & for domestic education ExtraMarks.com).

Jobs – Yellow Jobs, Times Job, EBay

Mobile – Bhariti Airtel

Gamming – Kreeda.com

Real-estate – Axoimestates.com, Magic Brick

FM radio music distribution – Radio City, Savanna

E-commerce, shopping, Deal Sites Ebay, PayPal

Banking, Finance – CitiBank

online movie rental, tech support, online Bollywood movie pre realize promotion (SEM, SMM), audio and video streaming add, video advertisement),

Present Engagement: After coming back from last assignment, from Kolkata last Oct 2018, I have been into Techo Digital Marketing & Branding for SME and Start-ups. I am also teaching and training Techno Digital Marketing Professionals, at TAMS Online, part of Amar Ujala Group. Oct 2018 to till date.

Last Full time Engagement: Innovazion Research Inc.(Innovazion Research Pvt. Ltd.) as Head Online Marketing (Heading Interactive Division) Jan 2014 to Sep 2018.

Innovazion Research Inc. Primarily a Marketing research company with extension to Interactive and Technology. Has presence in 7 countries, and over 3 continents. I serve as Head Online Marketing and head the Interactive division, building up the in-house division as a full service agency to service the external clients.

My role, demands for active macro and micro management of in-house & clients projects. Providing Solution and Strategy is the silent feature with Client servicing and vender management. The team building, training and management for the success of delivery of the promise made. Be part of business development to grow the company to a +P/L.

• Understanding the In-House requirement of Online Digital Marketing

• Strategizing and delivering the required communication solution

• Generation leads for Technology Support division

• Expanding the capability of the team for full service agency

• Working closely to expand the external clientele

• Using Technology, Innovation & Business Intelligence as a game changer

• Incorporating Business Intelligence and technology to power new Digital ventures

• Imbibing positive Creative DNA in the Interactive division

• Training and channelizing man power to form a strong team

• Macro and micro management of the Interactive team to deliver quality & success through ethical approach

Objective of the role is to see the creation of Innovazion Interactive as Profit center for the Group in next 5 years.

Last Engagement: Bruce Clay India as Head Project Delivery Jan 2013 to Jan. 2014 (12 months)

Bruce Clay is a leading name in online marketing and search marketing. Bruce Clay India is a Indian chapter of the Bruce Clay Inc. USA. I was serving as Head Project Delivery.

The role demands for active macro and micro management of clients projects. Solution and Strategy is the silent feature with Client servicing and vender management. In-house team building, training and management. Support to business development other then the specs listed below:

• Audit content published for search engine optimization compliance

• Create detailed search engine optimization recommendations for assigned sites

• Track and report search engine referrals, keyword rankings other SEO traffic metrics for assigned sites to stake holder

• Implement strategies for attaining high rankings relevant, high volume search terms

• Be an expert in your space by staying on top of current SEO news, search engine feature changes, and algorithm shifts.

• Research, create and deliver a long-term SEO strategy for the channel that complies with best term SEO strategy for the channel that complies with best practice standards and will drive sustainable traffic.

• On-page optimization, including detailed site assessment and comprehensive recommendations.

• Off-page optimization, including development and acquisition.

• Website structure, page structure and internal linking structure.

• Advice on implementation and page code.

• Page copy and keyword optimization.

• Monitoring and reporting.

• Conduct keyword research.

• Write competent pay per click ads

• Manage bids on a day to basis (PPC)

• Effectively communicate with clients via telephone, email & face to meetings

• Competitor and back-link analysis.

• Work autonomously to identify areas of opportunity and improvement.

• Be a master of our proprietary software such as the SEO Toolset and any other that might be useful in your role, such as, Google Analytics

• Demonstrate an active interest in advancing the success of clients

Summary 12 years 6 months Online Digital Marketing ITES Experience

1.My Last engagement with Accentium Web Pvt. Ltd. as VP Internet Marketing for AdLift a online digital marketing wing, providing solutions for clients national and International.

Adlift, a Online Marketing Solution company of Accentium Web Pvt. Ltd. AdLift Founded in 2009, to provide customized online digital media marketing solutions & Branding for businesses looking to expand their online presence and boost the Brand visibility.

We at Adlift provided solutions, services for companies looking to enhance online Presence, Traffic, user engagement, conversion, ecommerce solutions, product creation, Online Reputation Management and Brand building and promotion.

I was responsible for

Delivery of national and International Projects

Client relationship

Vendor relationship Management

People Management

Responsible for Complete India Operation

New Business in India

Enabling websites to “boost their presence and build their brand value” with a ROI driven - cost effective strategy that quite simply – works!

World-class technical team of search marketing experts from firms such as Yahoo, EBay, and IAC

Combination of off-shore and U.S-based resources puts it in a unique position to deliver best results at cost effective rates

Unique value proposition has been recognized by leading digital media agencies and direct Individual Clients

Engagement: July 2011 Dec 2011

1.I was working with Onker Info Tech India 100% subsidiary of Southalltravel UK (Southalltravel.co.uk). In year 2010, company has been listed at 149th place in the Sunday Times First Track 250 after only 3 other travel players and is the only Travel agency in the list. With a turn over of 220 million GBP and profit of 9 million GBP.

As Sr. SEO Manager, engaged to fine tune there online marketing process with offline marketing ATL activity, enhance the return with 360 degree approach in total marketing activity. Target to lead the travel industry vertical as head of their Online marketing section, stream lining their activities like SEO, SMM, SMO, Affiliate, email marketing and other activity for online branding, lead generation, online communication with focus on growth of natural propagation and better user experience. Planning and developing strategy for the future online activity and product development.

Achievements:

With a limited resource of 1.4 million GBP spent online and few more millions on traditional media a year, we are doing a business of 220 million a year. The natural search is up by 155% boosting the total traffic enhancement by 35%. Returning visitors in direct traffic section increased due to better user experience.

Southall Travel is now leading the vertical of travel agencies in UK confirmed by the Sunday Times First Track 250 report. April 2010 to June 2011 1 year 2 months

2.I had taken up a contract of One Year as Head Online Marketing and Communication as Consultant for a multi national Real Estates Advisory Company, Axiom Estates Advisory, to set up a online process to reach out to the NRI Customers all over the world. It includes SEO, SEM, SMO, Email Marketing and other marketing campaigns to create a loyal consumer data base. It’s a contract base Job at Kolkata with complete responsibility of the online, BTL activity. April 2009 to till Jan 2010 on location Kolkata –Online Support Till March 2010. 1 year

3.Worked with Regalix.Inc, registered in India as Lozoic User Centric Software Solutions Pvt. Ltd. as Business Manager, one point delivery for client’s online strategic solution and tactical Product development & delivery. Regalix have clients all around the globe in verticals like financial, entertainment (online movie rental, FM radio music distribution, online movie pre realize promotion, audio and video streaming, video advertisement), jobs, real-estate, gaming, health, knowledge shearing, educational etc.

Responsibilities encompass all online branding, marketing which includes product development & strategy to increase online advertising, sales, traffic, merchandising, product marketing, marketing research communications, and collateral tailored for each client’s unique B2B and B2C needs. (March 2008 to Jan 2009) 10 months

Key Responsibilities:

Develop strategy, Manage implementation of 360 degree solution for client products development & online promotion, affiliate marketing, email and search engine marketing programs and campaigns

Own and manage the P&L for online accounts & responsible for achieving account post sale growth targets

Engagement with client translating their business needs into products and services as business analysts

Involved throughout product lifecycle from strategic definition to end-to-end planning and execution

Project management and detail architecture of online product to final delivery and Implementation of same

Work along with client for channel development, product architecture and infrastructure requirements to ultimately fulfill client online communication & E-commerce requirement

Executing marketing campaigns of email, SEO, SEM, Web Analytics, Loyalty & Direct Marketing, BTL Activities, and Digital Marketing. to maximize the conversion rate, visit frequency in given budget & ROI for clients

Analyzing result metrics of SEO, SEM, and other marketing campaigns with web analytics tools such as Omniture SiteCatalyst or Hitbox, Google Analytics, Tealeaf, Hitwise for day to day basis Enterprise reporting

Drive consumer research & analysis to ultimately increase sales and improve customer’s GUI experience with a futuristic approach.

Build and maintain relationships with vendors, online partners, channels and resources such as Yahoo!, Google, MSN and other channels for better implementation of Products and campaigns

Keep current with online trends and technology to keep our accounts competitive in the online arena

Looking Into the Quality of the products / services delivered

Structuring manpower for optimum out put and growth of individuals in the team.

Man management for overall Teams’ development and smooth executing clients’ projects

Company Profile: Regalix.Inc (Lozoic) H.O. Working out of US, and having three point of development and servicing in India providing Online solution for business all over the globe. Drive Innovation through the Web, Research, Product Development, Leads, Sales, Brand. 360 degree Web initiatives must drive them all. Regalix develops and executes Marketing 2.0 strategies that deliver real economic value.

The team of world-class experts in Web 2.0 marketing, people who have lived the web and understand the confluence of new techniques in marketing analytics, human factors and retailing; new technologies related to search-engines, social networking conversational marketing to create real leads and results.

4.My Engagement with RP Electronics part of the NBCL Group now known as Radiohms Agencies ltd. as Web Manager Head E-Commerce Division, setting up a division and plane out complete strategy to sale FMCG products & branding Online. Sell retail FMCG products and corporate communication online. Building Company and product brand online is in the scope. Projects Presently Being developed in house. www.rpe-group.com, www.radiohms.com, www.nuby.in is online, www.motherinfantcare.com underdevelopment plan to soft launch soon, www.purpleturtle.co.in the next project to be taken up. (2006 April to Jan 2008)1 year 10 months

Job Responsibility:

Planning Online Brand Building, Development & Marketing

Project Management of Online and off line Products (Software)

Technical support and Consultancy to the board of management.

Internet Operations Maintenance & other electronic information, usage statistical data capture reporting

Quality control of on-line & off line products and services

Support to Emailing server and ERP extended responsibility

Ensuring standards following good software configurations practices and reviews and approve the technical design documentation, setting up and maintaining controls and documentation.

In Line management personal and professional development of the team

Vendor Relationship, Monitor the development, design and code to ensure best practices in the Industry, following coding standards and ensure the development agency meets adheres to them.

Ensure several “Pilot Projects” to gather feedback from all stakeholders.

Set up and monitor Service Level Agreements to be followed by selected vendor(s).

Give attention to detail and commitment to deadlines, Perform end-to-end vendor management.

Took responsibility of www.manyagroup.com, www.manyaeducation.com in education vertex and other web application for MEPl the group company, with same job profile till March end 2007. I was also taking care of the other online applications for our company process.

Company Profile :RP Electronic belong to the Rs. 1000 core ( $250million) RPE Group. The group prides in 3 decades of partnership with global conglomerates such as Ericsson, Matsushita and Panasonic for more please see www.radiohms.com

5.Working with Astrological consultant and property Agent at Gurgoan as Web Master and Online Marketing consultant for their web sites http://www.Mywebastrologer.com and http://Gurgoanproperties.net in HTML CSS for UI & ASP/Access proposed to Sql2000 and PHP/MySql for server side, As Web Master leading a team of four. (2005 April to March 2006) 1 year

6.Working with Sai Craft Pvt. Ltd. (An export house) as SEO, SEM and multilingual SEM analyst for there European client Sanfarm web site http://www.europeanrxdrugs.com and http://rxgenericdrugs.com a medicine company . They are expanding to BOP at Gurgoan Complex. Working on contract basis. (2004 March till 2005 March) 1 year

Job profile:Research on keywords, analysis of the same in context of the competitors in the market.

Optimisation of the web site. Comprehensive analysis of keywords for PPC and planning Internet marketing strategy for the same. Multilingual submission of the web sites to various search engines. Structuring and Designing the web sites.

7.Worked as a Web Designing and Development Consultant (Educational) with BSRP later took up the Responsibility to develop the site and web database for the NGO (a partner of UNHCR, giving shape to the self reliance programs with Refugees). We designed a suitable course structure, taking into consideration of our target group of students and the market demand, so to enable them to get jobs after the course.

Job Profile: My job involved in looking in to the progress of the course and cross checking the quality of the same, taking up and guide students in web designing projects, undertaking teachers training in web designing. Developing & designing the site dbasha.org and making database for BSRP programme.

NGO Profile: Bosco Self Reliance Programme is a part of Don Bosco Youth and child programme working hand in hand with UN body Unhcr to rehabilitate the refugees. The head office is at Don Bosco Ashalayam, Old Najafghar Rd. Palam New Delhi-45. This program has center at Faridabad, Malvianagar, Vikaspuri & Tilaknagar. We Taught students basic computers programming (now discontinued) and web designing, new introduced DTP. Aug. 2002 to March. 2004 (1year and 8 months)

8.Worked as a Team Leader Web Developer & Design team Programming & developing websites for clients and web portal like manthanindia.com in house at M/S Software Application Technologies Address 507 Kushal Bazar, 32-33, Nehru Place, New Delhi. E-mail: ****@********.*** March 2001 till Aug.2002. 1 Year 5 months

Company-Profile: Software Application Technologies was founded in USA in 1999. In 2000 December the company had started its work in India as a Web Hosting and development company. Undertaking web projects requiring multimedia presentation, customized software and networking Solutions. (1year and 8 months)

9.JK Info System Siliguri As Jonur Programmer in JSP and SERVLET from 2000 Jan to 2000 Oct, (10 months)

>>DestinationNE.com an entrepreneur experience of complete layout, Development, and launching a travel site, focused on the tourist and regional aspect of North East India and its Neighboring countries. In a 4 person group.

10.Involved in Family Business of Steel Structural Fabrication and catered to the Government agencies and Private Companies. (1993 to 99)

Technical Environment exposure:

Hardware Platform: IBM P-III, P-IV machines and P-III Server.

Operating System: Windows 95, 98, XP and DOS 6.2.

Networking System: WIN NT & 2000.

Programming Language: C, C++, VB, JAVA

Database: Mysql, SQL7, MS-Access & ORACLE 8i.

Web Based Language: Server side- PHP, ASP, JAVA (Servlets, JSP), GUI Interface- HTML CSS and JavaScript

Web Server: Apache & Tomcat

Software Editor tool: FrontPage editor, Dream Weaver4, Adobe Photoshop7, Microsoft PhotoDraw 2000, Swish V2.0, Flash 5.

Search Engine Optimization/ Online marketing: SME Organic & PPC, SMO, SMM, email, conversational, content marketing, Content creation and all aspect of Online Digital Marketing

Education

One Month Sun Java certificate course from Optima Computers, New Delhi. 2000

One-year Advance Certification in Internet & Java Professional from Aptech Computer Education, 1 Tilok Road. (2nd Floor), Hakimpara, Siliguri, India. 2000

Graduate Bsc. Physic. University of North Bengal 2nd Division ‘97

+2 Science West Bengal Council of 2nd Division ‘93

Higher Secondary Education

Madhyamik West Bengal Board of Secondary 1st Division ‘89

Future Education Plans:

Joining Executive MBA program Symbiosis (SCDL) 2016-2017

PERSONAL INFORMATION:

Date of birth: 4th Dec 1970.

Father’s Name: Sudin Kumar Sinha

E-mail address: *******@*****.*** & *******@*****.***

Marital Status: Married.

Sex: Male.

Passport No.: E2669392

Language known: Bengali, English, Hindi.

Date: Susomoy Sinha

Address: 1st Floor, House No. 831,Sector 37, Faridabad - 121003, Haryana, INDIA

Mobil: +91-989*******/ 989-***-****

Email: *******@*****.***

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