product and brand marketing
Resume:
JACQUELINE JINMI PARK
BRAND & PRODUCT MARKETER
More than three years of experienced market research, brand & product marketing and data analysis across consumer goods industry (mainly cosmetic) including consulting and hands-on event planning and execution experience from Singapore local PR/ communication agency. Handles complex project management & coordination work efficiently to deliver results. 10414 Willow Crest Ct. Vienna, VA
**********@*****.***
EDUCA TION
UNIVERSITY OF VIRGINIA, MCINTIRE SCHOOL OF
COMMERCE (AUG 2011 - MAY 2014)
B.S. in Commerce, Marketing and Management
Concentration with Business Analytics Track
F. Evans Farwell Distinguished Achievement Award
recipient
NORTHERN VIRGINIA COMMUNITY COLLEGE (NVCC),
BUSINESS ADMINISTRATION (AUG 2009 – MAY 2011)
President of Student Government Association (SGA), Officer of Phi Theta Kappa (PTK) Honor Society
- Most Distinguished Officer, Member of National
Society of Collegiate Scholar (NSCS), President’s List, Dean’s Scholar
PROFILE
ACCESS COMMUNICATIONS PTE LTD
ASSOCIATE SINGAPORE, JUL 2019 – NOV 2019
• Consulted and proposed mainly beauty & lifestyle profiled client’s deliverables, account schedule to ensure online campaigns or on-sight events’ progress from conception to completion in timely manner
• Collaborated with 20+ medias and 280+ influencers seeking potential partnerships for social media, eDMs, TVs, radios, FB, online and print magazines marketing; follow-up individually to achieve client’s goals and deliverables (Chivas, Garmin, G-Shock, Bio-Oil, Spa Esprit Group, Teviant, Tove & Libra) https://www.linkedin.com
/in/jacquelinejinmipark
KEY SKILLS
Brand Strategy
Product Development
Market Research
Sensory Media Marketing
Event Strategy & Planning
Influencer Management
Market Research
Email Marketing
Data Analysis
Sales
Public Relation
Translation
Trade Logistics
Training
PROFESSIONAL EXPERIENCE
AMORE PACIFIC GROUP (APG)
SULWHASOO & HERA TRADE MARKETING EXEC. SINGAPORE, OCT 2017 – APR 2019
• Translated and conducted major APG corporate events including fashion shows, CEO/ senior management meetings, brand/product trainings, brands’ workshops, and media interviews with major magazines and media groups; wrote corporate reports and press releases
• Successfully launched two HERA stores in Singapore hitting avg. 115% of sales target and engaging 1,450 customers on opening month
• Planned marketing strategies for major events and new product launches for both brands
• Assisted closely with sales, marketing, and VMD team by procuring inventory with seasonal, promotional products recommendation while maintaining healthy ITR; lowered 30% of cost compared to last year by re-allocating A&P funds
• Advised product marketing strategies based on daily data-driven business analytics on sales, KPI products and customers
• Directed MGM and e-communication campaigns through A/B testing to increase ATV and retention rate of new customers
SULWHASOO GLOBAL MARKETING ASSOCIATE SEOUL, MAR 2017 – SEP 2017
• Established timescales and implemented global product development plans until its launch in 11 overseas countries for mainly make-ups and body, cleansing categories; re-created oversea marketing contents - product launching package, product information, tracking report, permission/license, packaging work
• Supported official brand website content revision and improved alignment to Korean main domain
• Conducted daily sales report by channel, brand, product, SpD for all oversea countries but mainly for North America
BEAUTY RESEARCH ASSOCIATE SEOUL, JAN 2016 – MAR 2017
• Researched on new potential markets’ or ethnic group’s (Middle East, North America) current cosmetic trend, make-up regimen, historical/cultural/climate background, and purchase behavior to provide market insights on current trends
• Assisted regulating panels, interviews, focus groups for cream and foundation tests on weekly basis and offered product positioning reports based on computed data for new products
• Identified and updated trendsetting color inventory of 74 foundations and 230 lip shades with makeup artists and lab scientists
•
JACQUELINE JINMI PARK
BRAND & PRODUCT MARKETER
PROFESSIONAL EXPERIENCE (continued)
THE WASHINGTON TIMES (TWT)
PR ASSOCIATE & BRAND MANAGER ASSISTANT WASHINGTON D.C., JUL 2013 – AUG 2013
• Diagnosed Vocus (PR software) in-efficiency and re-organized contacts database
• Dealt with enquires from the public, the White House correspondents, and related organizations; organized press conferences, tours and visits
• Designed and drove in-house ads for higher ROI and presence on newspaper and online social media INTEREST
Scuba Diving Tennis
Lacrosse Hiking
Wakeboarding Traveling
Food/Cooking Camping
Arts & Crafts
DA T ABASE
RapidMiner SQL
SPSS SAP
POS
INTERNATIONAL ACTION CENTER
PROJECT MANAGER WASHINGTON D.C., AUG 2012 – JAN 2013
• Built online reputation and campaign presence by creating corporate LinkedIn page, daily writing Haiti’s current issues on SNS (Facebook, Twitter, related blogs and platforms such as GlobalGiving) and generated $5,663
• Initiated and applied Whole Foods 5% grant as another source of fixed donation J.W. MARRIOTT
RESERVATION SALES INTERN IN SALES & MARKETING SEOUL, JUN 2011 – AUG 2011
• Ideated and presented optimal marketing strategies for families, offering summer season promotional packages based on studies of competitors’ product profiles and financial reports analysis
• Drove sales from travel agencies, wholesalers, airlines, and groups using Marsha and Opera reservation programs
• Managed client information and built related data including late arrival, packages, dupe check, and monthly performance
LANGUAGE
ENGLISH: Native/Advanced
KOREAN: Native/ Advanced
JAPANESE: Beginner
SOFTW ARE
MS Office Opera
IBM Analytics Oracle
Vocus Tableau
Facebook Insights Marsha
MailChimp
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