Digital Marketing Social Media

NELLY PHAN

D I G I T A L M A R K E T I N G S P E C I A L I S T

PERSONAL SUMMARY

Graduated from dual master degrees in International Sales and Digital Marketing with almost 2 years

professional experience in the field. Passionate,

knowledgable and the enthusiasm in developing

multiple skills needed to grow further in this career. SPECIALIZATIONS

Socail Media Strategies

Email Marketing Campaigns

Graphic Design & Contents Creator

Branding

Team Leadership

CONTACT INFORMATION

Cell: +1-408-***-****

Email: ***********@*****.***

Address: 10160 Beardon Dr,

Apt 4 Cupertino, CA 95014

LinkedIn: @nellyphan

MY REFERENCES:

Ramon Palau Saumell

Chair of Business Management Department

*****.*****@***.***.***

IQS, University Ramon Llull

ACADEMIC HISTORY

California Polytechnic State University

Orfalea College of Business Administration.

2015 BS of Business Administration

University Ramon Llull

IQS School of Business Management

2020 Double MS in Internal Sales and Digital Marketing CAREER SUMMARY

Digital Marketing Specialist

3Q Hospitality Supply Co., LTD September 2020 - December 2020 Launched the first social media campaign with the 3 months frame strategies to successfully build the company's brand awareness in the local Food & Beverage Industry. Proposed and produced Facebook Ads’s contents, reevaluated the Ads’ efficiency by analyzing the ROI vs. the budget for future adjustment. Planned and monitored the website building process, along with producing contents to enhance the company’s brand recognition, creating the mass products listing plan to serve their e-commerce purposes.

Designed Products Catalog and Sales materials, supported Sales team in strengthening the company’s USP through consolidated strategies and processes. Initiated Email Marketing Strategies with a strong focus on building the company's brand awareness.

Digital Marketing Intern

Vaithuhay.com May 2020 - July 2020

Executed local market research to understand consumers' behaviors and needs during the pandemic time, prepared for product planning.

Created and reevaluated products' contents, following SEO structural requirements on both of the company's e-commerce website and Facebook Page. Setted up and ran reports to measure the efficiency of Facebook Ads’ budgeting, balancing the budget on different types of products to increase ROI by 2% while reducing cost by 5%.

Relationship Manager

BANK OF AMERICA September 2015 - September 2019

Utilized Salesforces to actively engage and interact with 5 to 10 customers daily on average, strengthening and deepening relationships and increasing loyalty. Delivered effective marketing strategies for self-serviced platforms through the bank's Mobile App to help all consumers to consolidate banking transactions and all other customers services.

Executed strong acting plans to promote the banking products and services effectively, increased branch’s performance and security through customers' sastisifaction. Successfully demonstrated strong communication, organization skills to influence customer’s interest and maximize customer’s satisfaction.

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