Social Media Digital Marketing
Resume:
DIANA
MERCEDES
BOTTA
dianabotta.wordpress.com/
linkedin.com/in/dianambotta/
***********@*****.***
FLORIDA INTERNATIONAL UNIVERSITY
2012: Bachelor of Arts and Science
Major: English and Art History
Minor: Marketing
FLORIDA INTERNATIONAL UNIVERSITY
2015: Advanced Business and Technical Writing
Non-degree, Continuing Studies
FLORIDA INTERNATIONAL UNIVERSITY
2015: Marketing / Organization Management Certificate Non-degree, Continuing Studies
FLORIDA INTERNATIONAL UNIVERSITY
2015: Professional and Public Writing Certificate
Non-degree, Continuing Studies
MIAMI DADE COLLEGE
2010: AA, Mass Communications and Journalism
Global / Traditional Advertising
Copywriting / Editing
Marketing Management and Analytics
Project Managment
Account Management
Social Media
Public Realtions
Public Speaking
Windows, IOS, iMeet Central, Basecamp,
Active Collab, Wrike, Jira, Sprout Social,
Sizmek, Sprout Social, Cison, STRADA,
Extreme Reach, Facebook Ad Manager,
SEM Rush, Google Analytics, Nielson,
HTML, landing page/microsite development.
YouTube Ads, Instagram Sponsored Ads,
MOZ, Rocket Fuel, TEADS, Strike Social,
Photoshop, Adobe Spark, Email Marketing,
CRM, SEO, SEM
EDUCATION
SKILLS
SOFTWARE
BURGER KING NORTH AMERICA Advertising and Marketing Manager OCTOBER 2020 / PRESENT
• Collaborate with Category Marketing Execution, Digital, TV, Marketing Communications, Media, Market Test Analytics, Product and Promo Marketing, Legal Counsel, and Social Media
• Manage creative projects across TV, radio, digital, mobile, and in-store for domestic market tests
• Work closely with TV advertising manager, producer, and editors on market test TV spots
• Build marketing and advertising decks for creative agencies
• Collaborate with the Sr. Advertising Marketing Manager on national, local, and market test accounts
• Manage relationships with creative and media agencies on TV, digital, mobile, and in-store experience
• Collaborate with creative merchandising account team on print and digital in-store creative development WOW MKTG Project and Traffic Manager
AUGUST 2019 / MARCH 2020
• Worked with accounts, creative, media, production to ensure projects met deadlines
• Continually communicated with teams on project status and production needs
• Created and executed project plans to meet changes as needed
• Identified and allocated resources and assigned responsibilities to creative
• Managed day-to-day operations of projects to meet scope
• Maintained project timelines
• Reviewed and fact-checked deliverables prepared by creative team
• Minimized exposure and risk across projects
• Ensured project documents were completed and stored assets appropriately
• Contacted and worked with vendor to traffic, quote, and build out final work
• Trafficked local and national TV spots, digital and traditional media assets
• Accounts: HealthSun, Wellmax, Pasteur, Homestead Miami Speedway, Caremax, Clínica Las Mercedes YOUNG & RUBICAM Advertising Project / Traffic Manager JANUARY 2017 / APRIL 2018
• Collaborate with account management, creative, strategy, and production across all projects
• Managed relationships with talent, third-party vendors (media, social, programmatic, print, and TV)
• Reschedule projects based on new or changing priorities
• Worked with media, planning, and research teams
• Conducted focus groups for various projects with research development teams
• Created schedules to ensure production jobs and projects were delivered on time
• Regularly revised status reports and tracked project progress against goals, objectives, and timelines
• Identified and managed project risks with solid change control procedures
• Created estimates and purchase orders
• Consulted daily with account team to review and keep track of PNL and forecasting
• Managed creative executions for print, multi-city OOH, radio, activations, and experiential marketing
• Trafficked OOH, display and animated banners, social media ads, and promotional videos
• Accounts: Coca-Cola, Zumbida (Miller Coors) and beIN Sports Al Jazeera Media Network ROAR MEDIA Social Media Manager / Account Executive / Creative Project Manager JANUARY 2015 / DECEMBER 2016
• Interfaced with CEO, president, copywriter, creative director, digital marketing strategist, and clients
• Generated creative copy ideas across social media campaign
• Tracked and analyzed digital marketing campaigns
• Managed and hired talent for influencer marketing
• Tracked and reported social media insights and analytics
• Developed monthly editorial calendars across various digital marketing campaigns
• Tracked and reported email marketing campaigns
• Created content across social media platforms, including Facebook, Twitter, and Instagram
• Optimized social media posts (language, tone, message) based on target audience REDLINE MEDIA GROUP Social Media Specialist
JANUARY 2012 / DECEMBER 2014
• Worked with accounts, creatives, copywriters, media planners, and clients
• Formed digital strategies and helped optimize various digital campaigns
• Supported with the development of email, banners, blogs, and promotional campaigns
• Monitored social media trends and created strategic programs and campaigns
• Created email-marketing campaigns to help promote various initiatives
• Tested digital campaigns to help improve overall results
• Accounts: Hard Rock Hotel and Seminole Tribe of Florida Casinos EXPERIENCE
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