Associate Manager - Digital Marekting

Aanchal Aggarwal Contact Details – +91-858*******

Location – Delhi ***********@*****.***

Overview -

My strengths lie in ability to create innovative content for a wide spectrum of digital channels meeting the aggressive deadlines. Able to work in an online environment of constant change, challenge, and multiple targets. In addition to this have knowledge of the digital industry along with its trends and technologies. Have experience On-Page SEO, Social Media Marketing, Google Ads, Facebook Ads. At the moment I am looking for a position where I can make the best use of my experience acquired till date and where I am challenged each day to enhance my knowledge.

Work Experience

SEM Doctors

Digital Marketing Executive

November 2018 -Feb 2019

Key Responsibilities

●Developing and implementing marketing strategies for clients.

●Evaluating the success of our campaigns through key marketing metrics and identifying insights to drive informed decisions.

●Managing marketing budgets.

●To manage social media accounts of Scorpio Cafe, SEM Doctors (Internal Marketing), Dhruv Florist, etc.

●On-Page SEO of Indian Gardner

●Managing social media accounts of clients.

●Designed social media posts

●Organized Republic Day event for Yogmanthan

●Complete content writing for Dhruv Florist

●Blog Writing for Indian Gardner

●Assisted in the shooting of a short film for Delhi Drug User’s Forum

●Managed hiring drive

●Be in constant touch with freelancer to get outsourcing work done

●Reach out to cold leads

SEM Doctors

Sr. Executive - Digital Marketing

Feb 2019 - Feb 2020

Key Responsibilities

●Perform research on current benchmark trends and audience preferences

●Design and implement social media strategy to align with business goals

●Set specific objectives and report on ROI for the brand - Nimisha Bansal

●Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

●Monitor SEO and web traffic metrics

●Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency for Dr Ankur Aggarwal

●Communicate with followers, respond to queries in a timely manner and monitor customer reviews

●Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures and blog layout)

●Suggest and implement new features to develop brand awareness, like promotions and competitions

●Stay up-to-date with current technologies and trends in social media, design tools and applications

Gryffin Media

Associate Manager - Digital Marketing

Feb 2020 - Present

Key Responsibilities

●Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns

●Design, build and maintain our social media presence

●Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

●Brainstorm new and creative growth strategies

●Plan, execute, and measure experiments and conversion tests

●Collaborate with internal teams to create landing pages and optimize user experience

●Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

●Instrument conversion points and optimize user funnels

●Collaborate with agencies and other vendor partners

●Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

●Collaboration with the HR team for the hiring process to find culturally fit employees.

●Handle and delegate work to interns in the marketing team.

Qualifications

Pursuing – PGDFM from NMIMS Distance Learning

DigiPerform - Digital Marketing Training Institute

Learned Digital Marketing

Scored - 76.67 in CDMC Test

2018

JIMS Engineering Management Technical Campus

Bachelors in Computer Applications

CGPA - 6

2015-2018

Sri Guru Nanak Public School

Higher Secondary Education (Class XII)

Scored - 85%

2014-2015

Sri Guru Nanak Public School

Higher Secondary Education (Class X)

Scored - 57%

2012-2013

Skills

Ability to successfully run social media channels (e.g., Twitter, Facebook, and LinkedIn) to enhance audience engagement

Search Engine Optimization

Visual Marketing

SEO tools (Google alert, Similar sites, Buzz sumo tool, answerthepublic.com, uber suggest, Grammarly, keyword everywhere, Keyword Planner)

Social Media Management

Email Marketing

Designing Tools (Canva, Gravit, Adobe Spark, Animated Text)

Microsoft (word, excel, PowerPoint)

MySQL

Team Management

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