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Sales Manager

Accra, Greater Accra, Ghana
March 28, 2021

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Phone: +233-*********/020*******


Carrier Highlights

Strong Organizational skills, customer oriented person, good communication and writing

Results oriented person, ability to work out teams, with good communication skills.

Flexible and eager to learn thrive in a challenging and dynamic environment of work.

Able to grow portfolio, strategic Planner, an innovative person and team builder.

Skills and Competence

Experience in Banking and Finance, Micro-finance Management, Product Development

Very proactive in Portfolio management, Debt Recovery and Business Development.

Excellent Leadership, good communication skills, a team player and results oriented.

Ability to take decision to meet sales goals and ability to solve problems as a leader.

Strategist, good planner, quantitative and analytic skills for short to medium term goals.

Educational Background

Institutions Programs offered Awarded Certificate Academic Year

OUM Marketing Manag. MBA Marketing Manag. May 2018-Mar.2020

ATHE-UK. Strategic Manag. Post-Graduate Diploma Jan. 2017-Mar2018

K’dua Tech. Inst. M.E.C.P Basic Certificate in Engineering Sept.1997-July 1999

Professional Qualification

Institution Programs Certificate awarded Year Attended

ATHE-London Postgraduate Diploma Postgraduate Diploma Jan.2017-Mar.2018

IOCB-London Strategic Management Certificate Management Jan.2014-July 2014

ICM-London Marketing Management Certificate in Marketing Jan 2017-May 2017

Training and Workshops.

Institutions Certificate Courses offered Date Participated

OakLeaf Consult Certificate Goal setting/Achievement 18TH January 2014

Okantey Consulting Certificate Leadership and Management 8th February, 2014

Broadview Consult Certificate Credit and Risk Management 7th June, 2014

Broadview Consult Certificate Recovery/Portfolio management 10th August, 2013

Working Experience

Galaxy Group Ltd. Sales &Market Manager May 2016 –Oct. 2020


Increase market share driven by the set targets for the financial by directing and supervising all sales staff and teams, sales goals through the branch managers.

Conduct regular meetings with sales teams, in particular Branch Managers, Sales Executives, and the Call Centre staff, to ensure that teams are meeting expectations with regards to sales values, sales volumes, number of appointments and number of activations

Track and monitor all sales teams’ performance ensuring that daily, weekly and monthly targets are duly met by maintaining, tracking and analyzing all sales related statistics of sales teams, periodically to supply sales teams/branch management with updated analysis of the results and trends on a daily, weekly and monthly basis.

Present competitor analysis report quarterly to management to help Regular reviewing of Selected value proposition, benchmarking against competitor’s offerings and making recommendations on product revision, rates and charges product satisfaction and business development to make us more competitive in the business market.

Review, comment and correct daily, weekly and monthly sales reports compiled by branch Heads, and ensure that any gaps highlighted are addressed effectively in our weekly sales meetings before submitting monthly reports which are compiled for MPRs, and CEO in presenting Board Meetings.

Maintain fluency in product knowledge and procedures necessary for conducting client interviews, marketing initiatives and follow-ups through sales teams, branch heads.

Achievements and contributions

Customer Relationship Management: (Galaxy Loyalty Club) in championing good customer relationship I came out with Galaxy Loyalty Club to award loyal customers-(depositors, investments and loan) build to help build a lasting relationship for business growth.

Product Development: aside personal loan being the only product sold when I joined, I managed to develop additional four (4) more products namely Galaxy Flex Pay (Hire Purchase), Galaxy Auto Loan (For taxi and drivers unions) Ekuo Nkosuo (Group Loan) and Micro Loans.

Target Market Strategies: The Institution’s data base was more of Personal loan clients from Banks and other monthly earning companies but I decided to bring the informal sector as well.

Market Segmentation

Target Marketing

Marketing Positioning

Portfolio Growth and Customer Development: one of my achievements was that our clientele base was widened and grew tremendously to add up to existing loan clients after the four products were developed into the informal sector, breakdown is as follows:

Group Loans (Ekuo Nkosuo): Developed groups, drafted policy manual for the groups from the last quarter of 2016 to May 2019 across all 7 branches in different markets centers in Accra.

Auto Loans (Taxi and Union Drivers): Taxi and Trotro drivers qualify for loans only if they belong to any union like Protoa, Lion, and GPRTU of TUC. This Started from La to Accra Business Centre, Dansoman, Kaneshie, 37, Lapaz, Madina and Kasoa branches.

Micro Loans (Individual): This product targeted individual traders in the lower income bracket from our catchment areas or branches who saved with us for 3 months, had their savings tripled for Galaxy Susu, Susu plus or Plus Savings.

Galaxy Flex Pay (Hire Purchase): This diversification was our “cash cow” from the usual loan disbursement. With drafted policy paper/manual the product Targeted groups unions, SMEs individuals. Companies and unions we supplied appliances to were GPHA worker’s union, Nestle, unilever, schools, churches traders and savings clients.

Direct Savings & Loans Ltd. Branch Manager Jan.2015 – April 2016

Responsible for meeting branch sales and recovery goals weekly, monthly and quarterly

To make sure the branch makes profit and minimizes operational losses

Ensure that credit approval and disbursed at the branch meet standard requirements.

Implement measures to ensure effective and efficient recovery of defaulted funds weekly.

Keeps, maintains and monitor budget, portfolio, vetting of application forms.

Dream Finance Ltd. Assistant Branch Manager Jun.2013–Nov. 2015

Ensuring zero operational losses by way of call overs, system check etc.

Contributes in achieving the set targets for the branch was part or my core responsibility.

Supervises loans approval, reassessment of loans, proper documentations.

Performance and appraisals during the week, monitory and supervision of daily operation

Constant checks of pass sheets of both clients and loan officers to ensure they tally.

Support branch Operations by providing capacity building, coaching and motivation by going out with them to the field sometimes when I am less busy with Office duties.

Merchant Bank Ltd Direct Sales Executive March 2009–May 2012

Disburse constantly to meet set target for the branch (Loans & Accounts opening).

Meeting of target was very essential at Merchant Bank, failure leads to sack.

Portfolio management is very important; they lead to referrals from existing clients.

Submission of my monthly report to my branch manager for appraisal and assessments.

It my responsibility to Develop business to help me meet my target through prospecting

Standard Chartered Bank Direct Sales Exec. Jan. 2005 –Feb. 2008

Meeting of my Daily, weekly as well as Monthly target is very important at Stanchart.

Responsible for managing portfolio, and follow up on existing clients for referrals

Constantly Prospect for companies that are not on our Profiled list of Companies we sell to, just to meet Account Opening/Loan targets and Banc Assurance for ELAC.

Data management and objections are handled by DSEs for long lasting relationship

Personal Data

Religion: Christian

Marital status Single

Date of birth 14th August 1984

Place of birth: Korle-Bu Greater Accra/Region

Languages spoken: English, Twi Guan and Ga

Interest/Hobbies: Reading, listening to music and Sporting activities


1. Iris Quartey (Mrs.) 2.Amanda Daniels (Miss). 3. Mr. Joshua Asiamah Boafo

Standard Chartered Bank Human Resource Manager Human Resource Manager

Direct Sales Center Dream Finance Limited. Direct Savings & Loans Ltd

Tel: +233-********* Tel: +233-********* Tel: +233-*********

4. Mr. Samuel Bright-Kaitoo 5. Mr. Charles Cann 6. Mr. Alexander Jeremiah

Chief Executive Officer-CEO The Registrar Programs Coordinator,

Galaxy Group of Companies Ltd. Accra Business School Accra Institute of Tech.

Tel: +233-********* Tel: +233-********* Tel: +233-*********

Contact this candidate