Public Relations/Media Outreach Associate
Resume:
Cristina Deptula
*********@*********.***
Public relations and media outreach specialist
Strong lifelong interest in environmental sustainability and business solutions to ecological issues
Skilled brand storyteller, gifted with identifying and communicating an organization’s unique goals and capacity
Proficient at creating informational materials to showcase clients’ work (press releases, pitch emails, press kits, social media content, ghostwritten articles)
Thoughtful, persistent and creative with identifying and tracking down relevant journalists, media representatives and potential organizational partners
Organized and experienced with keeping track of media coverage for clients and preparing regular reports
EXPERIENCE
Synchronized Chaos Magazine, synchchaos.com August 2008 – Present
Editor and Content Manager
International cultural, scientific and literary publication inviting and curating submissions from around the world
Created an engaging and well-received monthly editorial letter summarizing and outlining the theme of each issue.
Edited and placed work on the magazine’s website and kept the site updated.
Promoted magazine using SEO techniques and consistent messaging through all distribution channels.
Recruited, mentored and coached contributors and reviewers.
Landed interviews about our magazine in widely read blogs.
Invited to cover major artistic and professional events throughout the Bay Area.
Worked with a colleague in Portugal to co-host, promote and judge an international nature writing contest
Authors, Large and Small, authorslargeandsmall.com January 2013 – December 2020
Publicist, team leader, founder (emerita). Eco-conscious social enterprise creating work opportunities in book promotion and marketing for the disabled and others who face barriers to employment
Created content for a wide variety of communications tools, including press releases, interviews for our Medium blog, social media posts, pitches, queries and proposals, to publicize magazine and authors. Worked with clients to generate engaging content.
Landed exposure for clients, including podcast appearances, reviews in the blogosphere and on consumer and literary sites, and readings at bookstores.
Managed phone and email correspondence among clients, reviewers, media and venues.
Developed and pursued relationships with bookstore owners, bloggers, media outlets, and journalists.
Managed, recruited and coached other aspiring book publicists and manuscript editors as team leader.
Pinterest (subcontractor) October 2016 - February 2017 Ad Quality Control Review, temporary position
Reviewed online advertising submissions to ensure copy and links were accurate, functional and within exacting company guidelines.
Asylum Access, Oakland, CA January – May 2013
Communications Fellow. Asylum Access is a nonprofit that advocates internationally for refugees to exercise their rights to work and build new lives in countries where they are resettled
Developed relationships with relevant journalists, submitted op-eds to widely read papers, positioned Asylum Access as an expert on refugee employment and self-help. Created template media kits and coached staff lawyers at our various offices in use of these and other public relations tools.
Researched communications best practices at similar nonprofit organizations and prepared a report and recommendations for use by Asylum Access leaders.
Assisted with general office tasks; provided administrative support.
New Year Publishing, Danville, CA January 2011 – June 2014
Literary Publicity Assistant
Interviewed authors; created press releases, reviews, pitches, queries and proposals and social media campaigns.
Positioned and landed blog reviews, bookstore signings and magazine mentions of our authors’ current and upcoming releases. Maintained and developed professional relationships with bookstore owners, reviewers, media representatives, and bloggers.
Maintained contact and marketing outreach data in Salesforce.
EDUCATION
UC Davis, Davis, CA
BA in Comparative Literature; minor in Biological Sciences.
Science and Technology reporter, California Aggie
Honorable Mention: UC Davis English Department, Prized Writing Competition.
San Jose State University, San Jose, CA
Completed coursework for MS in Journalism and Mass Communications.
UC Berkeley Extension, Berkeley, CA
Completed the Specialized Program in Professional Writing, including coursework in public relations, writing for social media, science and medical writing, and writing for the workplace.
TECHNICAL SKILLS
Constant Contact and other email software
MS Office suite and Google Docs
CRM software, including Salesforce
CMS software, particularly WordPress
Fluent with all social media platforms and Medium
Quick to learn and will take the initiative to acquire new skills
Contact this candidate