Marketing

DIANA PAUL

Miami, Florida 818-***-****

************@*****.*** http://linkedin.com/in/dianapaul001

MARKETING MANAGER

Google certified marketer and a lifelong learner in emerging technologies. Uses marketing experience and a degree in psychology to continue practicing agile marketing strategies and work with cross-functional teams to bring about fundamental change and improvement in strategy, process, and ensure profitability. Demonstrates exceptional communication skills by explaining marketing performance data as well as changing social and search algorithms in a way that company leadership can understand and appreciate. Content Marketing Communications Email Marketing Social Platforms Marketing Copywriting SEO & SEM Data Science Consumer behavior insights Project Management PROFESSIONAL EXPERIENCE

AUTONATION, Fort Lauderdale, FL

Manager, Marketing and Sales Operations (2016 – 2020) Adaptable team player with an ability to work independently, creating effective presentations, and developing opportunities that further establish organizational goals. Responsible for developing and overseeing sales and marketing strategies making critical decisions during challenges.

• Collaborate with senior leadership on the marketing strategies, budgets and social media presence

• Present ideas and final deliverables to internal and external teams

• Leverage content marketing and social media, SEO and SEM

• Work with sales, marketing, and technology teams to build and execute marketing programs from start to finish

• Build key reports to present to senior management

• Evolve agile marketing strategies based on detailed written reports, identify and implement strategy improvement

• Capture and analyze customer insights, generate lead conversion to customer

• Interface with legal department to ensure documentation compliance in dealership acquisition, divestiture, pricing and inventory departments

• Provide tracking and reporting for Production Meetings as well as performance metrics

• Maintain and routinely audit asset libraries, logs, workflows, production schedules and forecast tools

• Develop creative production requests, job tickets, purchase order requests, and media/production estimates

• Serve as a Product Owner - manage product functionality release, manage backlog, document acceptance criteria

DIANA PAUL ************@*****.*** Page 2

SING AND DANCE PRODUCTIONS, LLC, Hollywood, CA/ Miami, FL Associate Producer (2012 – 2016)

Responsible for creating and producing a wide range of independent productions. Brings strong organizational, leadership and communication skills to creative environments.

• Perform management activities such as budgeting, scheduling, and planning

• Identify key sponsorship opportunities, and develop marketing plans with specific objectives

• Maintain knowledge of minimum wages and working conditions established by unions or associations of actors and technicians

• Develop and implement marketing strategies: advertising campaigns, promotions

• Plan and direct promotions, and coordinate with department heads as required ADDITIONAL RELEVANT EXPERIENCE

ASMS, LLC, Los Angeles, CA

Manager, Marketing and Sales

Serve as liaison between the importing and exporting departments of Lithuanian frozen foods and beverages. Build brand awareness in the US markets by leading marketing campaigns start to finish. EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Art (BA), Psychology, LCC International University, Klaipeda, Lithuania Paralegal Diploma, Americana College, Los Angeles, California TECHNICAL SKILLS

Google Analytics, Search Ads 360, Creative, Campaign Manager, Display & Video 360, Creative, Mobile Experience, Canva, Wordpress, Google AdWords, Adobe Illustrator CS6, Photoshop CS6, Microsoft Office

(PowerPoint, Word, Excel), Backlog

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