Marketing Manager

MATTHEW LUCITO R. FABIAN

* ******* **., **** & Country Exec. Village

Bgy. Mayamot, Antipolo City, PHILIPPINES

(mobile) +632 -091********

email: ************@*******.***

www.linkedin.com/in/matthew-fabian-9a3a6745

Career Profile:

I have extensive experience in the field of marketing, particularly in brand management, product development, trade marketing, business development, and advertising and promotions. On top of these, I held various sensitive and executive positions in companies, tasked to contribute to the profitability and growth of the business. Core Competencies:

Brand/Product Management, Advertising & Promotions, Trade Marketing, Merchandising, Forecasting, P&L Analysis, Consumer Research

PROFESSIONAL EXPERIENCES AND CAREER HIGHLIGHTS

REJ DIAMOND PHARMACEUTICALS Quezon City February, 2018 – July, 2019

A Filipino company engaged in the manufacture of health and wellness products, with such brands as Kankunis Slimming Tea, Kancura, Bioflitea, Honeymoon Herbal Tea for Men, Lee-Rhino Tea, and Korgivit-E Multivitamins, etc.

Marketing Manager

As the Marketing Dept. Head, my primary task was to conceptualize, develop and implement programs that willl achieve company’s agreed target a,nd ensure that all programs are rolled-out on-time.

I launched the first mangosteen-ampalaya supplement, in March 2019

B&W OMNI MEDIA, INC. Quezon City September, 2017 - Present

An advertising company, whose core competence is in media buys and placements, as well as into conceptualization and development of ad materials – print, t.v. and radio, and digital formats.

Marketing Consultant (freelance)

I am primarily in-charge in assisting and attending to clients’ marketing programs requirements, that will result in the achievement of their goals.,

I was able to implement marketing campaigns through tri-media to compliment Below-

The-Line (BTL) efforts, thus, creating brand awareness

MAMA TINA PASTA COMPANY, INC., Manila March, 2016 – July, 2017

A member of the La Filipina Uygongco Group of companies, whose business interests are in flour, food, agriculture, hotels, and energy, among others,

Marketing Manager

As the Head of the Marketing Department, I was tasked to lead the Marketing Department, to conceptualize, develop, and implement various marketing programs that will lead to the achievement of sales, and contribute to the company’s profitability goals

Spearheaded the launch of new products in the market

Initiated long-range planning, product management, pricing, distribution, and P&L.

OMNIVET CORPORATION, Taytay City September,2014 - February,2016

A medium-sized company engaged in the importation, marketing and distribution of veterinary products, and market these to farms and veterinarians,

VP for Operations

I was accountable tomake the company’s monthly financial position on a positive note. This is by keeping a balanced cost-to-sales ratio, and lowering down expenses.

Oversee the P&L for each business unit including marketing, finance, sales, product development and product supply/logistics support, which led to improving income by 24% and increased profit in 2015.

GOLDSHINE PHAMACEUTICALS, INC., Quezon City April,2013-August,2014

A leading manufacturer of herbal coffee (Jimm’s Coffee Mix) in the market, and distributor to all leading supermarkets, groceries, and drugstores nationwide.

National Marketing Director-Consumer Div.

My primary responsibility was to conceptualize, develop, and implement various marketing programs, that will lead to the achievement of sales and overall profitability. This includes new product launches, and in-store promotions

Led in the launch of Jimm’s Brown Coffee in 2013, becoming the first local brand

Implemented consistent trade checks, as well as business review with trade partners and distributors nationwide, to improve business relationship with trade partners

SAN PABLO MANUFACTURING CORPORATION, Makati City April, 2007 – March, 2013

A member of the Coconut Industry Investment Fund (CIIF), it is engaged in the manufacture of Minola cooking oil, Minola margarine, Palm olein, and corn oil.

Sr. Product Manager

My primary task was to manage the product/s assigned to me, grow and make them succeed in the market. This includes ensuring that products are available on the shelves, purchase by end-users, expand consumer base, hit sales target, and grow market share.

I was part of the team which “restructured” the distribution system thru the “loca/Regionalization” of distributorship, improving distribution depth and reach.

Designed and launched the “Sulit Size”(single-serve sachet) of Minola for tertiary channels, marking the availability of Minola in stalls, convenience stores, and mini stores,

In-charge of the company’s National Sales Congress, and international and local exhibits and fairs to tap new markets,and expanding market base

implemented programs which made Minola regained market leadership, and awarded Platinum Award in Reader’s Digest Best Brand—Cooking Oil Category, in 2009 and 2010. Has been a consistent awardee from 2011.

I initiated the brand’s “Gusto ko Healthy ka” campaign, educating consumers on the benefits of coconut oil. This effort eventually paved way to the continuous development of coconut as an “health-agent”.

NATURALE LABS, INC., Quezon City July, 2004 – February, 2007

A pioneer in the manufacture of innovative skin-care products, and wellness. it boasts itself of launching the first spray-sunblock, Beach Hut, and the first detergent for babies, Cycles.

International Business Developer

Primary responsibility was to open new markets in the countries assigned to me, such as Vietnam, Thailand, and Bali, Indonesia.

Launched the company’s products in Vietnam and Bali, Indonesia

Negotiated contracts, price standards, ROI policies, etc. to distributors and business partners, making our product/s competitive in the market vs, local brands

LTS PHILS CORPORATION - Sr. Product Manager Quezon City 1994-2004

Maker of Nature’s Way Aloe Vera Shampoo, Alert Toothpaste,Check Soap, Jellatinee Jelly Snack, Dermasol Skin bar, Tuff Homecare,

REPUBLIC BISCUIT CORPORATION – Sr, Market Researcher Quezon City 1991-1994

A major player in the snacks industry, which manufactures brands such as Hansel, Chokies, Choco-Mucho, Ding Dong nuts, Fudgee Bar

TRAININGS AND SEMINARS ATTENDED:

Foundation for Leadership Excellence May, 2015

(Organizational Change Consultants, Inc.)

Ortigas, Pasig City

Strategic Marketing Course

(University of the Philippines – Institute of Small Scale Industries) Nov, 2002

Awarded the Best in Business Plan

EDUCATIONAL BACKGROUND

De La Salle Professional Schools, Inc. (Earned Units/undergraduate)

Masters in Business Administration June, 2001-2005

University of Santo Tomas

Bachelor of Science in Commerce, Major in Economics 1987-1991

San Beda College

High School 1983-1987

San Beda College

Grade School 1975-1983

PERSONAL BACKGROUND

Place of Birth: Quezon City Height : 5’11”

Religion : Catholic Status : Married

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