Sales Social Media

GERARDO HEREDIA

**********@*****.*** *** Chestnut St

973-***-**** Newark, NJ 07105

Self-motivated professional with exceptional communication skills and 5+ years of experience in sales, customer service, and advertising, building excellent relationships with clients and customers. Experienced training new team members and developing audience data analysis and advertising campaigns' performance reports.

Professional Experience

Freelance Marketing Consultant September 2020 - Today

Elaborated marketing plans, social media strategies, and paid social campaigns, increasing sales by 35% for small businesses.

Passenger Assistance Agent November 2019 – March 2020

Worldwide Flight Services – Spirit Airlines Newark, NJ

Responsible for the checking-in process of passengers and luggage using designated software and following FAA, DTO, TSA, IATA Timatic, and airline's policies and regulations, while providing excellent customer service.

Employed conflict resolution skills when oversold flights, denied boarding, flight delays or cancellations, unpaid balance, and additional charges collection situations occurred.

Managed the boarding process in partnership with the operations team and flight crew members, ensuring on-time departures.

Responsible for promoting sales of flight ancillaries and upgrades.

Account Manager - Media Planner May 2017 - October 2018

SmartBrands Lima, Peru

●Responsible for planning, executing, and tracking of advertising campaigns for 8 accounts, with a $2 million budget while focusing on achieving client objectives.

●Evaluated over 70 vendors with out-of-home, print, radio, and digital media platforms to create media mix plans. Negotiated vendor prices, achieving client savings of up to 50%.

●Analyzed media requests for proposals and monitored competitor advertising through market research data review to adjust client campaigns.

●Guided clients to ensure their advertising campaigns created impact through effective creative assets.

●Presented campaign results detailing return on investment and key performance indicators.

Advertising Account Executive August 2013 - December 2016

Grupo El Comercio Lima, Peru

●Created tailored media plans using digital and traditional advertising for targeted audiences through 32 media properties (i.e., Print, Digital, TV, Facebook, and Google).

●Consistently surpassed sales quotas by actively listening to clients to developed 360 multi-media proposals in real estate, consumer goods, and education sectors, meeting 100% client’s objectives.

●Responsible for media campaign execution, management, and delivery of post-campaign analysis.

●Increased portfolio value by 30% through coordination with product development, designers, and finance teams to negotiate customized advertising solutions and pricing for an average of 150 clients with investments up to $330,000.

●Presented digital campaign results to clients based on KPI’s.

●Conducted daily and weekly monitoring and analysis of client portfolios to ensure contract completion and sales quotas were met.

Education & Certifications

B.A. In Economics December 2017

National University Federico Villareal Lima, Peru

Specialization in Business Analytics March 2017

National University of Engineering Lima, Peru

Digital Marketing Program March 2015

Universidad del Pacifico Lima, Peru

Systems Experience

●CRM Applications, G Suite, Microsoft Office Suite.

●Knowledgeable in Google Analytics, Google Ads, QlikView, IMB’s SPSS Software, E-Planning, Prisma, etc.

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