Social Media Manager
Resume:
Michelle Ramos
Content Manager
********.*******@*****.***
www.linkedin.com/in/michelleramos-ms
Innovative, results-driven and bilingual Marketing professional with over seven years of Integrated Marketing experience. Passionate about the power of storytelling and branding through strategic, multi-channel campaigns. Summary
Experience
Content Manager
Q Link Wireless July 2020 – Present
• Responsible for creating, managing and facilitating content for all digital media and e-commerce initiatives across all channels
• Oversaw well-researched campaigns for external migration, acquisition and retention to ensure timeliness and consistency for Hello Mobile and Q Link Wireless
• Spearheaded the complete overhaul of the e-commerce websites and communications, including canned responses, promotional landing pages, top, mid and lower funnel journeys, SMSes, brand guidelines, FAQs and IVR scripting
• Oversaw Social Media Content calendar while setting up metrics & analyzed performance
• Managed content distribution to online channels
• Managed a team of copywriters, an SEO specialist, and the social media manager
Digital Account Manager
rbb Communications July 2019 – October 2019
§ Responsible for departmental administrative functions
§ Project management for digital and web project accounts
§ Assisted in the written content for new corporate site
§ Created written content for corporate social accounts Marketing Specialist
TracFone Wireless April 2016 – July 2019
• Generated, managed, and analyzed multi-channel digital, broadcast, radio, and direct mail campaigns to spread awareness to untapped markets while keeping brand top of mind
• Developed branded content pieces used for various areas of the customer journey such as brochures, UX, field sales collateral, print ads, direct mail pieces, one-sheeters, emails, digital ad copy, webpage content, point of sales materials, onboarding materials, landing pages, storyboards, and scripts
• Led marketing teams for interdepartmental brand projects and coordinated with stakeholders to assure timely delivery of marketing asset requirements needed for each project
• Managed relationships with external vendors and agencies Brand Strategist
Batanga Media May 2014 – April 2016
• Developed strategic, digital media plans for both CPM & CPA campaigns, with budgets ranging from $5K to $500K within different verticals across the American Hispanic market
• Created corresponding presentations unique to each RFP and planned custom content campaigns throughout owned web properties specific to key RFP KPIs
• Performed market analysis and case studies to educate customers on the successes of the combination of the market with company properties
Campaign Manager
Logical Media March 2013 – March 2014
• Managed the overall affiliate network, including campaign acquisitions, campaign set ups, and
affiliate onboarding
• Created and maintained relationships with
advertisers
• Set up and oversaw of all CPA display campaigns
Education
Florida International University
2015 – 2016
M.S. in Global Strategic Communications
Florida International University
2008 – 2012
B.S. in Mass Communications
Certifications
HubSpot Content Marketing Certified
HubSpot Inbound Marketing Certified
Stack Skills Google Analytics
Stack Skills Google Ads
Software
Meltwater
StampReady Survey Monkey
Internal CRM
Adobe XD
Skills
Content Strategy
Copywriting
Internal Communications Market Research
Budgeting
Editorial Calendar
Content Management
Social Media
Email Marketing Brand Strategy
SEO
WordPress
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