Michelle Ramos

Content Manager

954-***-****

adk76a@r.postjobfree.com

www.linkedin.com/in/michelleramos-ms

Innovative, results-driven and bilingual Marketing professional with over seven years of Integrated Marketing experience. Passionate about the power of storytelling and branding through strategic, multi-channel campaigns. Summary

Experience

Content Manager

Q Link Wireless July 2020 – Present

• Responsible for creating, managing and facilitating content for all digital media and e-commerce initiatives across all channels

• Oversaw well-researched campaigns for external migration, acquisition and retention to ensure timeliness and consistency for Hello Mobile and Q Link Wireless

• Spearheaded the complete overhaul of the e-commerce websites and communications, including canned responses, promotional landing pages, top, mid and lower funnel journeys, SMSes, brand guidelines, FAQs and IVR scripting

• Oversaw Social Media Content calendar while setting up metrics & analyzed performance

• Managed content distribution to online channels

• Managed a team of copywriters, an SEO specialist, and the social media manager

Digital Account Manager

rbb Communications July 2019 – October 2019

§ Responsible for departmental administrative functions

§ Project management for digital and web project accounts

§ Assisted in the written content for new corporate site

§ Created written content for corporate social accounts Marketing Specialist

TracFone Wireless April 2016 – July 2019

• Generated, managed, and analyzed multi-channel digital, broadcast, radio, and direct mail campaigns to spread awareness to untapped markets while keeping brand top of mind

• Developed branded content pieces used for various areas of the customer journey such as brochures, UX, field sales collateral, print ads, direct mail pieces, one-sheeters, emails, digital ad copy, webpage content, point of sales materials, onboarding materials, landing pages, storyboards, and scripts

• Led marketing teams for interdepartmental brand projects and coordinated with stakeholders to assure timely delivery of marketing asset requirements needed for each project

• Managed relationships with external vendors and agencies Brand Strategist

Batanga Media May 2014 – April 2016

• Developed strategic, digital media plans for both CPM & CPA campaigns, with budgets ranging from $5K to $500K within different verticals across the American Hispanic market

• Created corresponding presentations unique to each RFP and planned custom content campaigns throughout owned web properties specific to key RFP KPIs

• Performed market analysis and case studies to educate customers on the successes of the combination of the market with company properties

Campaign Manager

Logical Media March 2013 – March 2014

• Managed the overall affiliate network, including campaign acquisitions, campaign set ups, and

affiliate onboarding

• Created and maintained relationships with

advertisers

• Set up and oversaw of all CPA display campaigns

Education

Florida International University

2015 – 2016

M.S. in Global Strategic Communications

Florida International University

2008 – 2012

B.S. in Mass Communications

Certifications

HubSpot Content Marketing Certified

HubSpot Inbound Marketing Certified

Stack Skills Google Analytics

Stack Skills Google Ads

Software

Meltwater

StampReady Survey Monkey

Internal CRM

Adobe XD

Skills

Content Strategy

Copywriting

Internal Communications Market Research

Budgeting

Editorial Calendar

Content Management

Social Media

Email Marketing Brand Strategy

SEO

WordPress

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