Social Media Digital Marketing

ALEXIS GERBINO

Stockton, CA ***** *************@*****.*** 570-***-****

EDUCATION

University of the Pacific, Stockton CA Expected Graduation May 2021 Bachelor of Science, Music Industry Studies Minor in Business Management

EXPERIENCE

University of the Pacific Library: Archives and Social Media Social Media Assistant January 2020 – Present

- Work on “Throwback Thursday” and “Thesis Tuesday” campaigns while also working to promote different events and resources

- Design and create graphics for events while helping design and implement other marketing strategies which has shown an increase in followers and follower engagement

- Create captions and schedules for posts as well as “Campaign Spreadsheets” using Excel for those posting to follow which includes dates, captions, hashtags, and the photos (Link to their Instagram: https://www.instagram.com/pacificlibraries/)

Internship: Earplay New Chamber Music

Social Media/Marketing Intern January 2020 – March 2020

- Assisted with scheduling and marketing strategies while creating and sharing content to marketing on social media

- Created a set schedule which brought an increase in followers, shares, likes, and comments MMGT

121: Media Promotion

Social Media Manager September 2019 – January 2020

- Managed social media for independent hip-hop artist Jelani by re-vamping his social medias to fit his new brand

- Helped to create, post, and promote new content by sorting through photos, creating captions, and a posting schedule

- Kept track of paid and unpaid advertising insight which resulted in a significant boost in Jelani’s profile from paid strategies including over 100 new followers over the course of three months

- Helped the artist with other tasks such as event planning and merchandise sales (Link to Jelani’s Social Media: https://www.instagram.com/iamjelani/)

Janet Leigh Theatre

Communications Manager August 2019 – May 2020

- Implemented new advertising/marketing ideas for the theatre to boost engagement and collaboration with other departments and clubs on campus

- Worked weekly shifts at the theatre with routine customer service (cashier, food handling, money handling) and learning the equipment used to play movies

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