Social Media Marketing
Resume:
MARY CATE ARCHINAL
Social Media Marketing Specialist
Contact Education
**********@******.***
Career Profile
Senior at Baylor University
studying Corporate
Communication and
Nonprofit Marketing with 2+
years of experience in
planning and implementing
strong social media
strategies. Described as
mission-oriented and
motivated with a
demonstrated history of
excellent time management
and organizational skills in
highly self-paced roles.
Currently pursuing
opportunities to impact
business outcomes through
marketing and
communication initiatives.
Bachelor of Arts, Corporate Communication
Minor, Nonprofit Marketing
Baylor University, 2017-2021
Cumulative GPA: 3.55
Experience
Director of Communication, Jesus Said Love
Waco, Texas // September 2020-Present
Marketing Manager, Baylor Line Foundation
Waco, Texas // January 2020-September 2020
Student Employee, Baylor Student Ticket Office
Waco, Texas // September 2018-December 2019
Communication Intern, Waco Regional Baptist Association Waco, Texas // September-December 2018
Developed unique social media campaigns targeting specific market segments, resulting in brand consistency. Designed unique graphics for all channels of communication from Jesus Said Love to the public. Orchestrated photoshoots in order to keep website, social media, and graphic imaging fresh and on-brand.
Managed a team of 3 interns who assisted in graphic design and copywriting. Led in the rebranding and maintaining of successful Instagram, Facebook, and LinkedIn accounts. Increased audience engagement and brand awareness through revitalized and interactive content.
Provided consistent customer service to hundreds of Baylor faculty, students, alumni, and the public under high-pressure situations. Managed the sales of thousands of tickets for large-scale events by placing orders, solving online account issues, and handling monetary transactions.
Authored a 30-page Communication Guide for church health ministries that reached over 20 churches in the Waco area. Consulted senior church leaders regarding their marketing and communication strategies, specifically in the area of social media.
linkedin.com/in/
mary-cate-archinal/
Technical Skills
Google Suite
Microsoft Office
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
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