Marketing Communications/PR & Sales Director, Technical Writing, etc.
Resume:
CHRISTINE SPISTO
Long Beach, California 90815
Best Contact #: Cell - 310/739-3061
Home - 562/425-3494
Email: *******@***.***
CAREER SUMMARY
25+ years of Marketing Communications, Public Relations, Advertising and Sales; Technical/ Sales/Proposal Writing; Website and Social Media Content; Educational/Tutorial Creation; Brand/Product Management; Investor/Sponsor/Community/ Customer/Channel Partner Outreach; Charity Fundraising; and Event/Trade Show Planning/Management for various organizations in all stages of growth.
Industries have included the manufacturing/distribution/sales of non-medical, disposable face masks to help stop the spread of the COVID virus and other airborne illnesses; precision measurement tools and weighing scales; civil and environmental engineering; global humanitarian, solar-powered, renewable energy storage and communication solutions; records storage management and cloud-based technology; computer hardware and software; marine and mobile radios/electronics; wireless, satellite and broadband communications; robotics; aerospace and defense; telecommunications; consumer electronics and video gaming.
EXPERIENCE SYNOPSIS
Marketing Communications/PR & Sales Manager
Vigorous Face Mask, Inc.
15321 Pipeline Lane
Huntington Beach, CA 92649
August 24, 2020 – February 22, 2021
Industry: Manufacturer/Distributor/Sales of Non-Medical, Disposable Face Masks
Reported to General Manager. Responsibilities included being knowledgeable about the product/industry; exceptional interpersonal skills to work with a wide variety of people, networking and building relationships; listening to the concerns of new, as well as existing customers and answering their questions/addressing their needs; identifying prospective customers, lead generation and conversion; negotiating prices, terms, preparing sales agreements; maintaining contact lists and following up with customers to continue to build on relationships; exhibiting the confidence/strong self-assuredness to succeed in cold-calling customers and making sales and crisis management Also required excellent communication skills, especially persuasion, to clearly convey the features/benefits of the company’s products and emphasizing how they would solve customer problems.
Marketing Communications/PR & Sales Administrator
Products Engineering Corporation (PEC)
2645 Maricopa Street
Torrance, CA 90503
February 4, 2019 – March 20, 2020
Industry: Manufacturer/Distributor/Sales of Precision Measuring Tools & Weighing Scales
Reported to President/Owner. Developed/executed/managed/maintained print and electronic Marketing Communications, Public Relations, Advertising and Sales strategies/activities, to increase product demand and strengthen brand position worldwide. Responsible for Website/ Social Media Content/Management, as well as Trade Show Planning/Management. Generated/managed/maintained sales support materials including data sheets, brochures, print and e-newsletters, case studies. Additionally, customer crisis management.
Proposal Writer & Administrator/Marketing Communications/PR
DMc Engineering
18 Technology Drive, Suite 100
Irvine, CA 92618
November 11, 2017 – January 7, 2019
Industry: Civil and Environmental Engineering, Surveying, Planning & Construction Management
Reported to two Principals: one for Proposals, Jobs, Contract Agreements and Addendums; the other for Marketing Communications/Public Relations, Advertising, Website/Social Media Content/Management. Responded to RFPs and SOQs from Cities, Counties, School and Water Districts, Government, Public & Private Sector, etc. Determined documentation needs, concepts and strategies. Met documentation deadlines by establishing priorities and target dates for information-gathering, writing, review and approval cycles; coordinated requirements with key contributors. Developed documentation by assembling information including project nature; scope of work; objectives, expected outcomes and deliverables. Coordinated printing. Maintained quality results by using pre-generated and established templates; maintained proposal support databases. Obtained approvals by reviewing documentation with key contributors and project managers; implemented changes as needed.
Marketing Communications/PR Director
Powerstorm Inc. (Formerly Known as Kumbaya, Inc.)
31244 Palos Verdes Drive W., Suite 245
Rancho Palos Verdes, CA 90275-5370
August 23, 2016 – February 28, 2017
Industry: A Global Humanitarian, Solar-Powered, Renewable Energy Storage & Communication Solutions Company
Reported to CEO. Responsibilities included developing Marketing Communications/PR strategies/activities to cultivate/enhance meaningful relationships with targeted, high-level external audiences including the media; investor/sponsor/community/stakeholders; channel and strategic partners. Also served as ambassador, spokesperson and lead point person on media interactions. Drove broader awareness and increased visibility of company’s programs/priorities, to secure funding and support. Generated Marketing Communications/PR print, as well as website and social media content. Wrote articles and blogs for humanitarian and technological print and online publications; researched and authored white papers, press releases, email correspondence for the CEO. Also handled Event/Trade Show Planning/Management.
Marketing Communications/PR Director
O’Neil Software, Inc.
11 Cushing, Suite 100
Irvine, CA 92618
June 7, 2004 – April 25, 2016
Industry: Records Storage Management & Cloud-Based Technology
Reported to the VP of Marketing for 4 years. Prior to that, reported to the VP of Business Development for 8 years. Worked collaboratively with domestic and international offices regarding the company’s overall Marketing Communications/PR strategies/activities. Responsibilities included the development, distribution and maintenance of all print and electronic communications (proposals, speeches, brochures, trade magazine articles, advertising, data sheets, press releases, product and service manuals, procedures & announcements); generated website and social media content, blogging, e-newsletters. Additionally, performed technical writing as needed. Created strategic plans that promoted and protected company’s brand identity, reputation, positioning and leadership. Acted as ambassador/spokesperson for the company, building relationships with new and existing customers, the media, key influencers and the public. Recruited, mentored and managed an internal and external communications staff to support the development and execution of Marketing Communications/PR plans. Oversaw daily activities including budgeting, planning and assigning tasks, setting objectives, establishing priorities, etc. Worked with the leadership team, to identify emerging opportunities, as well as challenging issues faced by the company. Planned and managed Event/Trade Shows, Strategic and Channel Partner Networking, as well as Product Launch Conferences. Additionally, performed fundraising for children-based charities on behalf of the company.
Other companies I have worked for in the past are Rockwell International, Hughes Aircraft, TRW-Fugitsu, Candle Corporation, Mattel Toys/Electronics, Compex, Inc., Hamilton-Avnet Electronics, Standard Communications Corp., Environmental Solutions, Inc. Information available upon request.
EDUCATION
MBA – Business Administration/Marketing, Pepperdine University, Malibu, CA, April 13, 1985
BA – English/Secondary Education, City University of New York (CUNY), January 16, 1976
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