SUMMARY

Strategic marketer with *+ years of experience crafting, organizing, and implementing integrated marketing plans that drive brand loyalty and consumer engagement Devoted team leader with a talent for training and mentoring, continuously seeking opportunities that encourage others to shine

Inspirational project manager with a passion for dynamic, challenging, and creative projects who thrives in a highly collaborative, fast-paced environment SKILLS

Project JIRA Microsoft / Slack Management Teams / Microsoft / Google OneDrive Forms / Planning & Budget Management

Content Creation & Copywriting

Adobe Photoshop / Adobe InDesign

Data & Web Analysis

Google Analytics Analytics / Tableau / Adobe

Email Marketing

MailChimp / HubSpot

SEO / SEM Marketing

Google Manager Ads / Google Campaign

Social Media Marketing

Facebook Business Manager

EDUCATION

Bachelor of Science Degree,

Business Administration &

Management

California Graduated State 2015 University, Northridge CERTIFICATIONS

Advanced LinkedIn, Google Google, Google Google, Expires Expires Ads Analytics No Product Search Expiration September September for Marketing Beginners Date 2021 2023 RACHEL MARKETING VAN PROFESSIONAL ESSEN

805-***-****

adk6k2@r.postjobfree.com

Los Angeles, CA

Linkedin.com/in/rachelve

www.rachelvanessen.com

PROFESSIONAL EXPERIENCE

Fandango Senior Partnership (A Division Marketing of NBCUniversal) Coordinator Beverly 11/17 – Hills, 10/CA 20 Developed, structured, and executed strategic B2B/B2C marketing campaigns to elevate brand positioning • Cultivated and effectively and managed scale theatrical key partnerships ticketing. with movie studios, theater chains, and tech

• companies sweepstakes, Led the creative to events, implement ideation and various and sponsorships development co-marketing of multi-opportunities platform campaigns including promotions, across CRM, national Editorial, Content, PR, and Social in support of the Ad Sales Team as well as NBCU/Comcast

• cross-Convened property with initiatives Research and Analytics Teams to refine campaign reporting and analyze consumer insights through qualitative and quantitative data including A/B testing and

• research Collaborated surveys with Product Teams on tech updates and new releases across iOS and Android app stores to ensure optimal messaging and creative integrations UM Integrated Associate Worldwide Media Media Planner Planner Los 10/10/16 Angeles, 15 – – 11/10/CA 17 16 Constructed and fulfilled integrated advertising campaigns for national media buys on the Sony Pictures • Home Promoted Entertainment to the position Account. of Integrated Media Planner within a year for surpassing the

• expectations Researched media of an Associate proposals, Media partnered Planner with key advertisers on targeted media plans, and

• oversaw Established all media data-driven buys across recommendations broadcast, radio, through print, syndicated and digital research platforms analyses to

• identify Managed key the target overall segments financials and of advertising multi-million-opportunities dollar client for budgets client to presentations achieve an efficient ROAS through effective negotiation and continuous media optimizations Live Promotions Nation Entertainment Coordinator Beverly 5/15 – Hills, 10/15 CA Social Media Marketing Intern 1/15 – 5/15

Oversaw • • • and Employed Maintained Utilized effectiveness trafficked SaaS-full-social promotional of based time social media as platform, efforts a Promotions channels campaigns Votigo to Coordinator build to across highlight communities social after new media promotions completing and accounts. strengthen and internship track relationships the CONTACT