Karen Rae V. Arnoco

Email: adk5y9@r.postjobfree.com

LinkedIn: linkedin.com/in/karen-rae-arnoco-digital-marketing-strategist

Meeting Calendar: https://calendly.com/karenrae

Work Experience

* *ears experience in Digital Marketing

6 years experience in Customer Success & SaaS

Video Advertising Consultant, Independent Business Partner

Shuttlerock.com

Part-time, Contract, Remote September 2020 – January 2021

Company Overview

Shuttlerock is the pre-eminent provider of video creative. Its proprietary platform leverages designers and technology to quickly create high performance video ads using a single visual asset as simple as a static image.

Job Description

• Advise marketing managers and directors re: video ad campaigns

• Built a sales pipeline of qualified company and agency leads

• Performed sales outreach via email, Linkedin & other channels

Digital Marketing Manager

Transformify.org

Project-based, Remote Oct 2019 – Jan 2020

Company Overview

Global HR SaaS and Freelance Platform that offers integrated recruiting solutions including diversity hiring, employer branding, CSR program, applicant tracking system with automated billing and payment transfers.

Responsibilities

• Digital marketing expert role. • Content marketing & syndication.

• Digital PR. Increased media presence by establishing relationships with journalists, content managers and media producers such as Bloomberg, Reader’s Digest, TechRepublic, HRCI, SHRM, Authority Magazine, Smartsheet, CEO Blog Nation, Toucan Toco, MultiBriefs.com, Welp Magazine, Databox.com, One Million by One Million, IdeaMensch etc. (Some were released later.)

• Built quality backlinks and SEO-optimized off-page articles.

• Provided feedback and recommendations about website optimization, branding & marketing campaigns.

Project Manager

Seller Tradecraft

Remote June 2018 – March 2019

Company Overview

Seller Tradecraft is a US-based eCommerce e-learning training company that develops digital courses to empower entrepreneurs to build and scale their own private label brands on Amazon FBA, and reach 7 figures+ in revenue.

Role

• Project manager role for marketing and operations

• Oversaw YouTube content creation. Increased subscribers from 10k to 18k; monthly views from 70k to 90k; watch time 23 to 36

• Coordinated with managing owners, IT, writers, designers and admin to help build & execute aspects of the marketing campaigns.

• Created and maintained project documentation calendar in Asana

• Monitored social media platforms (community manager)

• Managed affiliate programs, webinars and e-summits

• Set up and recorded appropriate KPIs and conversions rates Education

College Degree

Cebu Doctors’ University

Bachelor of Science in Nursing

Board Passer - Professional Regulation Commission

81.8% GA in Nurse Licensure Examination June 2008

Secondary, High School Diploma

University of the Philippines High School in Cebu

Professional Education Division Lab School 2004

LLB - Bachelor of Laws – Did not complete

University of San Carlos

*Unfinished, Completed 92 units while taking advantage of the Educational Assistance Program of Convergys’

Corporate Social Responsibility (CSR)

Certifications, Media,

Recognitions

Google Ads Certification

Google Display Credential ID: 49768437

Introduction to Software Product Management

Coursera x University of Alberta, October 2020

Coursera Credential ID: V8VPZC5FJFFH

Software Processes and Agile Practices

Coursera x University of Alberta, October 2020

Coursera Credential ID: 5XPYJLEABMWH

2020 SEO Strategy: Keyword Research, Audit & Link

Building

Udemy.com: Digital Marketing and SEO courses

Certification No: UC-632348bd-0291-464a-bdad-

71813e523401

Email Marketing Certification

Hubspot Academy

Credential ID: 71d836f35a6d4decb32308d9a764323c

Inbound Marketing Certification

Hubspot Academy

Credential ID: 96dfb73755ce4a18977e1a475e87d312

Leading a Marketing Team

LinkedIn Learning

Certificate ID: AZgu88xYkfA5M-zg5gnB38g3xBms

DataBox.com Article Mention: The 13 Product

Marketing KPIs That Every Team Should Be Tracking

CMSWire Article Mention: 5 Ways Edge Computing Will Make Work Easier

Bloomberg: Google Hire is Shutting Down and

Transformify is Ready to Serve its Clients

Blogs

CloudReef.org – Blog about Tech, Marketing & Advertising Personal Blog – Travel Stories (Not Updated)

DIGITAL MARKETING STRATEGIST, CONTENT MANAGER & CX CONSULTANT References

Lilia Stoyanov

Job Title: CEO & CFO, Founder

Relationship: Manager, directly reporting to

Company Name: Transformify.org

Email Address: adk5y9@r.postjobfree.com

Book a meeting: https://calendly.com/lstoyanov

Fernando Cruz Campos

Job Title: Owner, Marketing & Business Development Head Relationship: Manager, directly reporting to

Company Name: Seller Tradecraft

Email Address: adk5y9@r.postjobfree.com

Skype: fcampos86

Avner Mizrahi

Job Title: COO now CEO, Founder

Company Name: engageSPARK

Relationship: Manager, reporting directly to

Email address: adk5y9@r.postjobfree.com

Mobile: +63.939-***-**** (PH) +1-646-***-**** (US) Skype: avner.opplabs

Stacey Snooks Dory

Job Title: Former Director – Global Support,

Implementation, Training, and Client Relations

Relationship: Senior at Catapult International

Email address: adk5y9@r.postjobfree.com

Mobile: +1-913-***-**** (US)

Skype: stacey_snooks

Work Experience Continued…

Marketing & Customer Experience Consultant

Telecommute / Remote Work March 2014 – Present

Independent contractor for various clients

Intermittent project-based work

Digital Marketing Strategist

• Develop end-to-end marketing strategies

• Overseeing content creation, video production and web release.

• Customer journeys, buyer personas

• A/B testing campaigns

• Incorporating SEO best practices in content and other writing projects

• Manage the marketing calendar or projects using Asana etc. Account Management & Business Operations

• Identify key buyers, influencers and decision makers

• Lead overall customer engagement for product retention and growth

• Building of customer-centric strategies for a positive Cx experience

• Create and deliver business reviews to share data and progress with the customer’s key stakeholders.

Online Marketing Associate & Client Success Officer engageSPARK.com

January 2016 – July 2017

Company Overview

A startup company building a cloud communications platform with features such as automated phone calls (IVR), 2-way SMS campaigns and APIs.

Role

• Maintained high NPS (net promoter score, customer satisfaction)

• Helped clients understand and use multi-channel cloud communication services by creating support articles and discussing best practices. Contributed to establishing the helpdesk, help section

(support and knowledge base) and built-in chat support system.

• SEO audit and keyword research.

• Responsible for building and maintaining client relationships.

Global Business Support Analyst

Catapult International (acquired by Magaya Corporation) June 2014 – March 2015

Company Overview

IT logistics software company that delivers global logistics technology for the complete shipment lifecycle, from rate and contract management to tender management solutions.

Role

• Provided support to data analysts, shipper partners and client companies via email, phone or web conference. Handled incoming requests from B2B clients.

• Trained clients from different cultural backgrounds on how to use and optimize our SaaS platform.

• Created and updated documentations and manuals.

• Helped accomplish team projects and coordinated with production analysts, sales & IT / product development team to solve client issues.

Sales and Customer Service Specialist II

Convergys (acquired by Concentrix)

July 2008 – December 2013

Company Overview

Convergys, now Concentrix, is a global leader in client relationship management providing service to a US telecommunications company. Role

• Interacted with customers via inbound calls, live chat and email.

• Performed technical troubleshooting, research and analysis of customer problems.

• Closed sales and upsold products that match the customers’ needs.

• Consistently exceeded KPI targets.

• Recognition: Outstanding Convergys Employee, October 2013 – Top 1 Agent for Customer Satisfaction (Lost other certificates) Email: adk5y9@r.postjobfree.com Skype: karen_arnoco Viber/Whatsapp: +63-917-***-**** – do not phone call, use sms/viber/whatsapp Skills & Tools

Digital Marketing Strategist

• Background in e-Commerce, Telecom,

Insurance (I‘m a former licensed insurance

agent), Legal, Software / SaaS and Healthcare

• Project management for marketing

• Social Media (YouTube, Facebook, Linkedin etc.)

• Content Management & Digital PR

• Copywriting, Technical Writing

• Video and podcast scriptwriting

• Knowledge in UX & Conversion Optimization

• SEO knowledge

• Landing Pages, Branding, Graphic Design

• Customer Experience, B2B and B2C

• Affiliate Marketing, Influencer Marketing Management Tools & Platforms

• Wordpress, SquareSpace & other CRMs

• HTML / CSS.

• Plug-and-play software tools and apps such as Asana, Intercom, ActiveCampaign, WebinarJam, Hubspot,

ClickFunnels, LuckyOrange, Manychat, Canva,

TubeBuddy/VidIQ, Zapier, Ahrefs, SEMrush, Buffer,

Google Suite and Apps & Microsoft Tools

Working knowledge in developing marketing strategies and process improvements.

Ability to work in a multi-cultural environment and establish harmonious and effective professional relationships, both within and outside the organization.

Managing Up and Down. Experienced with managing

relationships with senior executives, including CxO level. Training and coaching other team members. Creating process documentation and workflows.

High exposure to digital media channels, with ability to evaluate key trends in market and media dynamics.

Contact this candidate