Marketing Manager Sales

ALEX NEIMAN

310-***-**** ***********@*****.***

SUMMARY

Experienced Brand and Marketing Manager integrates a background in marketing, advertising and content creation with an MBA to develop omni-channel marketing campaigns that deliver high value leads and sales. In my current role as Marketing Manager I report to the COO and manage a marketing budget of $1.8 million. Since taking over the department I have increased qualified leads by over 30% resulting in over $1 million in sales over three months. SKILLS

Omni-channel Marketing Brand Strategy Content Strategy Consumer Behaviorist Project Management Storytelling FULL-TIME EXPERIENCE

United Dwelling 2020-Current

Marketing Manager

• Report to the COO and manage $1.8 million annual marketing budget

• Increased qualified leads by 30% through omni-channel marketing campaign, on-time and under budget

• Organically improved site’s ranking via SEO to rank #1 on industry specific searches

• Collaborate cross-functionally to help sales team hit KPIs and OKRs through compelling and targeted marketing initiatives

• Manage relationship with three external agencies ensuring cohesive marketing strategy, messaging and content Dollar Shave Club 2019-2020

Associate Brand Manager

• Compose creative briefs for marketing department to develop product campaigns – guiding design, copy and content creation

• Provide product and category expertise, facilitating the ideation, creation and launch of product innovations and extensions

• Analyze quantitative and qualitative data to ensure innovations are relevant and needed for our target

• Received approval by C-Suite for five product innovations scheduled to launch in 2021 Consumer/Strategic Insights (4 month contract)

• Wrote and conducted quantitative post-purchase-satisfaction survey sent to 60,000 customers

• Analyzed 4,500 quantitative data responses and presented findings, insights and recommendations to heads of departments

• Analyzed 500 remote, in-home qualitative interview videos to create customer journey map Deutsch LA 2015 - 2016

Account Coordinator, Dr Pepper, Snapple and 7UP Team

• Organized marketing deadlines, costs, and vendors for five national campaigns with a collective budget of over $10 million

• Supported Strategy team with behavioral and business insights to maintain Dr Pepper’s growth, the only soda soft drink to do so

• Conducted category and customer ethnographic research to inform actionable content strategy for five new business pitches Focus Features 2014

Coordinator, Creative Advertising

• Wrote marketing copy for six major motion picture digital, television and theatrical campaigns – grossing over $200 million

• Led and organized marketing and content meeting to ensure unified message and strategy across departments

• Analyzed quantitative data that lead to strategically pivoting six campaigns to appeal to a greater audience Open Road Entertainment 2013

Associate Producer

• Managed marketing strategies, deadlines, budgets and content materials for 12 major motion picture advertising campaigns

• Provided creative input based on quantitative data analysis to develop campaigns that appealed to multiple demographics

• Facilitated communication between creatives, motion picture studios, talent agencies and regulatory agencies (MPAA and SAG) CONTRACT EXPERIENCE

RAPP – Email Marketing 2018

Strategist (10 Week Internship)

• Created marketing content strategy by collaborating with Data Scientists andUX Designers for new market vehicle launch

• Conducted interviews with target audience to comprehend step-by-step customer journey and developed customer journey map

• Presented user and business insights to stakeholders and Business Development to guide client business growth Creators Media 2017

Content Strategist/Copywriter (Freelance)

• Developed marketing strategy, content and copy and for partnership campaigns that reached over 7 million viewers

• Generated strategy and partnership ideas for over 15 new business pitch proposals

• Responsible for workflow and communication with management on internal business development opportunities EDUCATION

Masters of Business Administration Graduated 2019 California College of the Arts

BA, Philosophy of Ethics and Public Policy Graduated 2012 University of California, Santa Barbara

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