Social Media Sales

Michaela Colvin

www.linkedin.com/in/michaela-colvin/

**********@*****.*** 910-***-****

Hands-on experience in customer support in a fast-paced work environment. Proficiency in conflict resolution, ensuring client retention and improving sales. Recognized for outstanding presentation skills. Adept at business-to-business sales, negotiations, problem solving and handling confidential information.

Customer Service Collaboration Communication Strategies

Negotiation Analytical Problem Solving Digital Marketing/Social Media

EDUCATION

North Carolina State University Poole College of Management, Raleigh, NC

SKEMA Business School, Paris, France

Master of Management/Master of Science in Global Luxury and Management (GLAM), December 2019

Collaborated with cohort to develop actionable plans for execution, conduct strategic marketing audits, identify and develop social media opportunities and strategies and execute digital campaigns and client experiences for the following brands: Social House Vodka, Jo Malone London and Christian Dior Parfums

Johnson C. Smith University, Charlotte, NC

Bachelor of Arts in Communication Arts, May 2018

Graduated Cum Laude; Dean’s List 2015-2018

Beatties Ford Project Summer Research Fellow – JCSU and Davidson College Joint Research

Sigma Tau Delta International English Honor Society

NCAA Division II Women’s Tennis Team, Captain

Four-time Defensive Player of the Year, 2014-2018

Intercollegiate Tennis Association (ITA) All-Academic Team, 2017-2018

Helped lead team to 2018 Conference Championship Appearance

PROFESSIONAL EXPERIENCE

The Ballantyne, A Luxury Collection Hotel and Resort, Charlotte, NC 2019 - Present

Front Desk Agent/Guest Services Representative

Manage arrivals, departures, booking and billing of guest reservations while curating unique guest experiences. Maintain discretion, and a comprehensive and detailed record of rooms using Lightspeed software system. Strategically balanced and upgraded rooms to control overselling of rooms.

Increased hotel revenue (awarded Upsell Champion of the Month title); Increased enrollment for Make A Green Choice (MAGC) sustainability initiative, reducing laundry processing by 35%; Developed Excel databases for documenting guests’ preferences and concerns, increasing hotel internal awareness; 2021 Ballantyne’s Best Nominee.

Ann Taylor, Raleigh, NC 2018

Sales Associate

Greeted and assisted clients in selecting and packaging merchandise while taking initiative to build a loyal client base. Performed transactions with the use of terminal and tablet Point of Sales systems (POS).

Consistently met daily sales targets, increasing conversion rates and monthly sales goals for three consecutive months for Breast Cancer Research Foundation (BCRF) Fundraising Campaign.

Michaela Colvin 2

The Coca-Cola Company, Atlanta, GA 2017

Coca-Cola Campus Ambassador

Attended Social Media Strategies Summit at Coca-Cola Company Headquarters. Planned and promoted the brand through strategic social media postings to generate impressions and engagements.

Analyzed and developed CRM strategies to increase marketing, spread brand awareness and increase Coca-Cola sales on campus of Johnson C. Smith University. Provided extensive knowledge of Coca-Cola’s product portfolio.

Colvin Funeral Home and Crematory, Fayetteville, NC 2014-2016

Administrative Assistant

Greeted clients, responsible for filing, record keeping and maintaining confidentiality. Provided scheduling support by booking consultations to prevent conflicts.

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