Digital Marketing Social Media

J E A N N E P A R E N T E

*******@*******.*** www.linkedin.com/in/jeanne-parente 215-***-****

EDUCATION Master’s in Business Administration: Digital Marketing

Sept. 2016 – Dec. 2017

Drexel University – Lebow College of Business

Bachelor of Science: Fashion Design

Sept. 2010 - June 2014

Drexel University – Antoinette Westphal College of Media Arts & Design

SKILLS Facebook Business Manager MailChimp Google Analytics

Eloqua + On24 Problem Solver Results Oriented

EXPERIENCE Agilent Technologies, GMS: LCWF + Cannabis May 19 – Present

oCollaborate with global stakeholders and vendors to execute awareness and NPI campaigns

oCreated Facebook and LinkedIn ads for Consumables campaign to bring ecommerce sales to Agilent.com

oTrack campaign performance to evaluate short- and long-term impacts as well as adjust tactic

mix to reach business goals

oLeading editorial team for homepage highlights that have boosted main page average time by 15%

Ambra BioScience, Marketing Manager July 17 – May 19

oDeveloped and oversaw digital marketing campaigns on Facebook and Instagram to drive sales.

oAnalyzed data from Facebook Ad Manager to make advertising budget modifications.

oDesigned emails for new and existing customers using MailChimp to build brand loyalty.

oBuilt and maintained brand voice on all social media platforms for Lovidia.

Nanette Lepore, Production Trim Buyer April 15 – April 16

oCoordinated with domestic and international vendors to produce custom trims

oBought production quantity trims for garments for upcoming deliveries

oManaged time to meet deadlines to ensure production ships on time

oResolved design problems by serving as intermediary among vendors, the owner, and the creative team. The design element is now on multiple products.

Longstreet LLC, Freelance Assistant Designer Jan 15 – Mar 15

oAssisted head designer of boy’s division in design process

oProduced tech packs for multiple brands

oWorked with production team to alter fit for pre-production samples

oCatalogued fabrics for upcoming seasons

Fenton/Fallon, Design Assistant July 14 – Sep 14

oSuggested social media marketing idea that received 600+ “likes”,

exceeding the average by 150+

oAnalyzed future trends and recommended design elements to creative team

oOversaw quality control of inventory

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