Chief Marketing Office at Shipping Media Corp

RYAN KEENAN

EDUCATION:

State University of New York at Albany

BS in Informatics 2013 - 2017

• Concentration in Data Analysis

• Minor in Business Administration

PROFESSIONAL EXPERIENCE:

Co-founder & Head of Operations Mar 2020 - Present

Shipping Media Corp, New York, NY

• Co-founded, Shipping alongside three partners, creating a service to centralize live-streaming for major artists and musicians during COVID-19, and create immersive online events.

• Presiding over all administrative and operational facets of the company since day one, while partnering with the other members of the executive team to define the strategic approach.

• Establishing the overall processes, procedures, and best practices to enable efficient day-to-day operations.

• Programming and presenting events in an appealing and coherent context, delivering unique experiences for viewers and maximizing satisfaction while securing talent, onboarding leading names such as Benny Blanco, Okay Kaya, Cashmere Cat, Kim Shui, MikeQ, and Tamagucci.

• Leading regular meetings with the team, defining long-term objectives, establishing priorities, and allocating resources to facilitate growth.

• Leveraging market research and analytics to orchestrate impactful multimedia marketing campaigns, maximizing awareness and achieving 400K views within our first month.

• Navigating multifaceted negotiation and merging with OEM and Offline Projects, skyrocketing organizational capabilities.

• Designing and curating comprehensive pitch deck for investors while leading presentations, successfully securing financing.

• Partnering with charities and leveraging the platform to raise awareness of social and cultural causes, supporting foundations such as The Afya Foundation, The Black Trans Travel Fund, Baitulmaal, Trans Lifeline, and Fearless Beauty.

Creative Content & Show Producer Nov 2018 – Present

Kim Shui, New York, NY

• Taking a leading role in producing Kim Shui’s previous four runway shows, facilitating all stages from initial planning and design to delivery.

• Establishing and controlling the overall budget for the shows, exploring and identifying cost-saving opportunities to maximize ROI.

• Developing a detailed calendar, scheduling and coordinating all backstage activities while methodically directing venue teams and resources to ensure flawless production.

• Identifying and signing talent (musicians, DJs, models, photographers, videographers), directing the team to ensure a successful show, shoot, and video.

• Heading marketing and promotion, curating and delivering content via social

media to raise awareness in the most cost-effective manner.

Data Analyst & Social Media Manager June 2016 - May 2018

We Connect The Dots, Cold Spring Harbor, NY

• Defined the digital and social media strategy, orchestrating numerous impactful campaigns to boost awareness and engage with the market.

• Curated, scheduled, and published web and social media content, introducing SEO practices to boost organic traffic.

• Gathered and synthesized extensive volumes of market data, producing detailed reports to the executive team to facilitate strategic planning.

• Provided updates and video during live events to engage with the market and generate additional exposure.

Co-founder Mar 2016 - May 2017

Albany Entrepreneurs United, Albany, NY

• Conceptualized an inclusive hub aimed at encouraging dialogue and innovation while providing entrepreneurial-minded individuals resources and support.

CORE AREAS:

• Business Development

• Content Development

• Cross-functional Collaboration

• Customer Relationship Management

• Data Analytics

• Event Production

• Market Research

• Marketing

• Operations Management

• Procedure Development

• Programming

• Project Management

• Relationship Building

• Reporting

• Scheduling

• Web Development & Design

SKILLS:

• Office Skills: MS Office Suite (Word, Excel, PowerPoint, Outlook)

• Analytic Skills: Tableau, Hootsuite, Google Analytics Power BI

• Technical Skills: R, SQL, JavaScript, HTML, CSS, Python

• Creative Skills: Spark AR, Adobe Creative

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