Sales Digital Marketing
Resume:
Ade-obayemi, Ademola Emmanuel
Old Garage bus stop, Lasu-Isheri road,
Isheri Olofin, Lagos.
e-mail:*******.**********@*****.***
Mobile No.: 081********, 080********
Profile
Seasoned Marketing/Sales professional with over 13+ years of experience in Sales and Marketing, New business development, Market/Sales planning, New product launch, Channel development & Management, Distribution, General Management in Telecommunications and Internet service provider.
Building strong customer relationships through excellent delivery of products and services with sufficient support and follow through. Specialty in POS merchandizing - Below the line (BTL) and Above the line (ATL) advertisement execution, digital marketing, Sales leadership and channel strategy, business development and account management. Team leadership and peoples management, with track record of excellent discharge of services in Business management/Administration, Sales, Marketing and General Management. Thrives in deadline-driven environments.
Demonstrated ability in devising and executing Sales/Marketing activities and aggressively accelerating and delivering desired business growth.
Work Experience:
Globacom Nigeria Limited (March 2018 - Till Date): Business Development Manager - Activation: 54, Saka Tinubu, Victoria Island, Lagos.
Ensuring ownership and maximum utilisation of available resources within assigned coverage area
To develop practicable routine call plan with view to actualise set objectives
To draw up plans for the team to shore up the activation gaps especially in low BTS (Base Stations) utilisation areas
To ensure achievement of pre set activation target by management on monthly basis
To efficiently draw a route plan towards enhancing achievement of activation deliverables in coverage area
To develop business strategies that will enhance usage around BTSes in coverage area
To identify key business initiative(s) to enhance injection and activation of new lines (SIMs) and sustenance of same
To liase with every channel member in coverage area on imidiate needs that will boost company's delivery
To supervise, daily, activities of the Business Development Executives (BDEs) on activation activities
Drawing up effective and efficient plan for monitoring of Base Stations (BTSs) by the Business Development Executives (BDEs)
Immediate resolution, as first line of contact, issues raised e assigned channel member
To refer to, where unable, the nearest Gloworld/Glozone point for swift resolution of complaints
Implementing local marketing programs to agreed budget and timescale, and to integrate personalarketing activities
To recommend localised marketing efforts that can enhance revenue generation drive
To ensure ownership of assigned BTSs in the state
Develop and grow consistent data partners as channel used in driving the state data target
Ensuring monthly report and market intelligence on key brand visibility and data offerings against competition
Prepare weekly training of activation/data activation team to ensure product offering to communicate are up to date
Preparing of weekly and monthly execution plans to manage as well as plan execution achievement report
Globacom Nigeria Limited (September 2015 - February 2018): Banding Team Lead.
54, Saka Tinubu, Victoria Island, Lagos.
Developing and implementing Below the line (BTL) strategies with brand guidelines as well as customers and business partners expectations.
Retail channels development to facilitate extensive distribution of products.
Accurately forecast branded gifts and any other special pack for all areas of the sector.
Maximizing off take on company brand through developing best in class point of sales materials with Trade marketing team, Branding team and Sales team.
Manage 56 million naira monthly generated revenue cluster/region in Lagos 5
Lead generation for expansion and growth.
Execution of all Below the line (BTL) advertisement in the company
Coordinating subscribers acquisition drive through major/minor road shows, campus/market storm and street storming.
Design and deliver series of classes for, new entrants, local businesses (dealers) and business associates, sensitizing them from time to time, about new promotions and packages.
Product/Promotion design - POS materials designs
Relating with company's major dealer and sub dealers on sales and (POS) merchandising within their region
Preparing weekly/monthly report of branding, sales activities (Recharge card sales, retailing, Sim injection and lines activation achievements).
Initiating and Implementing Product/Brand visibility strategies and campaigns Nationwide to drive sales and revenue on a continuous and sustainable basis.
Evaluating requests for event sponsorship, making recommendation and activating where approved.
Maintain adequate documentation/database and agreed SOP for routine management of retail outlet.
Positioning Glo products/brand as a leader in the market through Strategic line activation, targeted branding and merchandising campaigns.
Carrying out of sales driven branding/merchandising activities in dealers outlets and other telephony outlets.
Constantly tracking competitors activities and developing response strategies to maintain the company s market position while aspiring to go higher
Globacom Nigeria Limited (February 2015 Till September 2015): Cluster Manager
54, Saka Tinubu, Victoria Island, Lagos.
All deliverables under retail sales.
Generation of leads for expansion angrowth.th
Monitor the optimal BTS utilization in the Cluster in line with corporate objectives/Targets.
Drive Secondary channel Sales activities and overall attainment of VAP-3 Objectives (Visibility, Availability, Placement, Pricing and Promotion) in the assigned Cluster.
Retail Auditing
Organize regular trade forum for Data/Activation agents/dealers, freelance agents and retailers in the Cluster (retailers meet) weekly.
Ensure adherence to business ethics, Market Governance and Excellence in the assigned Cluster.
Monitor the performance/achievement of retailers in the cluster:
Monitor competition and give feedback to business on a weekly basis.
Report the Key Performance indices of the Cluster to the SM daily and weekly.
Globacom Nigeria Limited (September 2014 January 2015): Retail Sales Executive.
54, Saka Tinubu, Victoria Island, Lagos.
Achieve sales targets in the designated territory.
Monitor Sales performance trends for all accounts.
Monitor volumes and revenue growth as well as quality of services rendered.
Develop and manage relationship with key and large accounts as per sales strategies and plans.
Encourage Dealers/sub-dealers to open more retail outlets to aid sell-out/growth.
Relationship management with the Company s Dealers and sub-dealers.
Evaluate potential and existing Dealers business indicators as per set targets.
Determines number of sales points required to achieve sales targets.
Analysing variables in the existing market with Dealers and suggesting new cause of actions to be taken so as to ensure continuous loyalty and patronage.
Liaise with other relevant departments (Technical etc) to ensure the sales process is uninterrupted and sales targets are achieved.
Globacom Nigeria Limited (July 2009 August 2014): Branding/Sales Support Executive.
54, Saka Tinubu, Victoria Island, Lagos.
Initiating and Implementing Product/Brand visibility strategies and campaigns Nationwide to drive sales and revenue on a continuous and sustainable basis.
Retail channels development to facilitate extensive distribution of products.
Execution of all Below the line (BTL) advertisement in the company
Coordinating subscribers acquisition drive through major/minor road shows, campus/market storm and street storming.
Design and deliver series of classes for, new entrants, local businesses (dealers) and business associates, sensitizing them from time to time, about new promotions and packages.
Coordinating and supervising work of the team members.
Product/Promotion design - POS materials designs
Relating with company's dealer and subdealers on (POS) merchandising within their region
Ensuring strategic distribution of point of sales (POS) branding materials to facilitate sales
Preparing weekly/monthly report of branding, sales activities (Sim injection and lines activation achievements).
Evaluating requests for event sponsorship, making recommendation and activating where approved.
Maintain adequate documentation/database and agreed SOP for routine management of retail outlet.
Positioning Glo products/brand as a leader in the market through Strategic line activation, targeted branding and merchandising campaigns.
Carrying out of sales driven branding/merchandising activities in dealers outlets and other telephony outlets.
Constantly tracking competitors activities and developing response strategies to maintain the company s market position while aspiring to go higher
Xprado communications (November 2005 - June 2008): Channel Sales Personnel. 4, Ibefun Street, Alapere Ketu, Lagos.
Conducted research on marketing needs of customers, organized and ensured delivery as
requested.
Achieve sales target in given area
Evaluating potential and existent sub dealer s business indicators as per set targets.
Communicating with sub dealer s at all times, new sales models, policies and procedures introduced by the company in other to sustain the mutual business relationship
Monitors sales performance trend for all accounts
Conducted multimedia presentations and seminar deliveries to prospective and potential
customer.
Managed team and individual sales staff performance.
Managed credit facilities.
Maintained high standard of customer service.
Hallmark College, Lafia (2004 2005): Educational Instructor. National Youth Service National Youth Service Corps (NYSC).
Tutored in Mathematics, Integrated Science and Agricultural Science.
Coordinated the fund raising activities of the FRSC club used in organizing seminars and road sign barriers and boards at strategic locations.
Participated in the weekly sanitation of the state capital as part of the community development service.
Education
M.Sc Management: University of Lagos, Lagos State. (2019)
MBA (Master of Business Administration): Obafemi Awolowo University, Ile Ife.
B. Sc. Mathematics: University of Ibadan, Ibadan, Oyo State. (2003) Second Class Lower Division
Professional Qualification
International Professional Managers Association United Kingdom - Awaiting Induction.
The Chartered Institute of Personnel Management (CIPM) - Awaiting Induction.
Hobbies
Watching soccer, Reading and Traveling
Personal Data
State of origin Ekiti
Sex Male
Marital Status Married
Date of Birth 28th May, 1981
References
On request.
Contact this candidate