Communications, Marketing, and Client Services

KATHERINE PRITCHARD

414-***-**** *********.*.*********@*****.***

PROFESSIONAL SUMMARY

Dedicated and creative professional with over ten years of experience in the digital and print marketing and communications field. Skilled written and verbal communicator who thrives on building internal and external relationships, is passionate about the art of storytelling, and doesn’t like to miss a deadline. Talented in creating both internal and external communications messaging, content, and presentations.

SKILLS

Written and verbal communication

Microsoft Office Suite

Client and vendor relationship management

Product research and documentation

Project management

Product management

Proofreading and copy editing

Graphic design (Canva and Piktochart)

Likable and works well with others

Email marketing (SendGrid and Contactually)

Self-aware

Customer service

Leadership

Problem resolution

WORK HISTORY

Communications Coordinator/Key Account Representative January 2019 – Present

Universal Strap – Jackson, WI

Appointed a leadership role within the company due to advanced communication abilities demonstrated with both internal and external stakeholders

Brainstorm with marketing and graphic design to create communication materials for e-blasts, social media, quarterly print advertisements, annual digital catalogs, e-commerce, website content, and trade show materials

Create and manage communications strategies to build and maintain relationships with approximately 100 key accounts while also Identifying opportunities to increase sales

Develop appropriate processes to complete customer service inquiries and train customer service team on product knowledge and customer service procedures

Demonstrate project management by taking ownership of high priority orders and moving them through internal department processes to ensure timely project completion

Marketing Coordinator March 2017 – January 2019

A.B. Direct – Milwaukee, WI

Managed all schedules for non-profit clients, as well as the elements related to campaign and trafficking components according to deadlines

Collaborated with account executives, copy writers, and graphic design team for creation of campaign package concepts

Involved with copy review process, including proofreading, copy editing, and copy versioning

Reviewed and approved direct mail setups with little or no oversight

Oversaw all legal contracts and state registration deadlines both externally and internally

Product Specialist September 2013 – March 2015

Quad Graphics – Sussex, WI

Appointed sole point of contact for verbal and written customer communications

Researched technical issues and provided proper instruction to resolution for customers using our SaaS platform

Organized and managed client on-boarding

Designed web page storefronts via brand specifications for clients and create variable PDFs for digital publications

Coordinated transmission of material with printing and third-party vendors

Created and maintained technical software documentation

Digital Product Manager June 2011 –September 2013

KDA Group, Inc (formerly TMP Directional Marketing) – Milwaukee, WI

Delivered superior client services by negotiating fees for products and services with external vendors during company acquisition, resulting in improved customer retention

Earned Employee of the Year for my leadership, dedication, and client services

Managed approximately 200 corporate and 980 franchisee digital Yellow Page advertising campaigns annually without missing a renewal deadline, resulting in $4 million in revenue

Provided direct support and digital product training to a sales team of 25 people

Created client proposals, sales presentations, and website and blog copy

Digital Client Service Associate May 2008 – June 2011

TMP Directional Marketing – Milwaukee, WI

Obtained a start-up position within the company to spearhead a start-up department specializing in digital Yellow Page advertising

Drove operational improvements, which resulted in savings and improved profit margins

Led sales team of 12 in product recommendation, resulting in client satisfaction and customer retention

Built and managed external vendor relationships

Created copy for client digital advertising campaigns

EDUCATION

Southern New Hampshire University: Manchester, NH `

Master of Art in Communications

University of Wisconsin-Milwaukee: Milwaukee, WI

Bachelor of Science in Social Welfare

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