Account Executive Sales
Resume:
Julie Cameron
***** ******** ***** ***** ****** Minnesota 55124
****************@*****.***
Personal Summary
An ambitious and energetic sales executive with excellent partnership management, negotiation and business development skills. Has extensive experience in managing sales and maintenance for television stations, digital marketing objectives. A results-oriented professional with a proven ability to generate revenue, improve service and help advertisers achieve their goals. Over 15 years of both inside and outside sales experience and successfully identifying, developing and managing revenue within various media companies.
Experience
Hubbard Television-KSTP, KSTC, Twin Cities Live
Account Manager August 2019-Present
•Maintain a book of business in excess of $4.6 million annually.
•Negotiate, steward and maximize share for key accounts including but not limited to Hy-Vee, Papa Murphy’s, Slumberland Furniture, Xcel Energy and several automotive accounts.
•Develop and implement unique endorsement, digital, social media and integration partnerships with both major accounts and new advertisers.
•Generate new station revenue by prospecting, presenting and closing new business accounts.
•Develop proposals and consult with clients on their short and long term advertising needs.
KARE 11 Television
Account Executive May 2018-August 2019
•Exceeded enterprise and core goals for 4 consecutive quarters.
•Completed sales training course developed by The Center for Sales Strategy.
•Created and implement non-broadcast elements of marketing partnerships using digital, OTT on-air, Facebook and other station-specific products.
•Increased revenue by utilizing many station-specific sponsorships including Real Men Wear Gowns and Minnesota State Fair Daily Takeover.
Fox 9 Television-KMSP, Fox 9+
Account Executive June 2016-May 2018
•Manage and continually increase share for several key accounts.
•Maximize revenue by using high-profile sporting events including Vikings Playoff games and Super Bowl LI.
•Understand business needs and customize options for both agency and direct clients.
•Create and maintain high-level relationships with agency buyers, planners and client counterparts.
•Collaborate with creative team members to build effective and aesthetically pleasing commercial spots.
CoxReps/Telerep-New York, NY
Account Executive May 2014-June 2016
CoxReps/HRP-Minneapolis, MN
Account Executive March 2005-April 2012.
•Consistently bill $5-7 million annually for 11 Tribune-owned stations while exceeding quarterly goals.
•Responsible for minimum 29% of the Minneapolis branch’s billing of over 130 station and cable clients, including 5 top 20 Nielsen ranked markets.
•Build and maintain close relationships with key agency and television station personnel and management.
•Cultivate relationships with potential new advertisers and highlight positive aspects by highlighting multi-platform options in cable and broadcast plans.
•Anticipate potential challenges on annual, quarterly and weekly negotiations and consistently find positive results.
•Delegate and oversaw duties of several account managers and sales assistants.
•Provide weekly Nielsen Impact Data, Live Only, Live+3 and Live +7 post buys to media buyers for select media schedules.
•Streamlined process of makegood and discrepancy resolution.
•Insured prompt and correct payment to station client on behalf of agency and advertiser.
•Established advertiser quarterly billing projection information.
•Facilitated communication between agency and station’s traffic departments and field questions regarding commercial contents.
NWCN/KING/KONG/Gannett (now Tegna) Seattle, WA
Marketing Executive August 2012- May 2014
•Exceeded NWCN budget goals by 46% in 2013.
•Top team biller in new business in 2013.
•Generate multi-platform advertising revenue with new and established accounts by utilizing traditional and non-traditional media.
•Develop and qualify leads by cold-calling, networking and research.
•Create compelling media proposals and customizing them to each client’s needs.
•Coordinate with production staff on creating commercials and assist with production as necessary.
•Collaborate with potential and existing clients to maximize ROI on media schedules.
Comcast Spotlight-Seattle, WA
National Direct Account Executive May 2012-August 2012 (temporary contract)
•Consult with clients and station management to maximize dollar for each piece of business using multiple networks, sports, special programming and internet content.
• Maximize dollar share to direct advertisers using on-air and on-line proposals.
• Provide qualitative research to clients with resources such as ComScore, Kantar and Scarborough.
National Cable Communications-Minneapolis, MN
Account Executive November 2002-March 2005
•Managed market list with billing in excess of $5 million.
•Surpassed personal budget by over 50%.
•Prospected potential new advertisers and successfully grew market share on existing business.
•Designed promotional opportunities for potential and existing advertisers.
•Initiated contact between media planners and buyers with NCC salespeople, management and MSO partners.
•Organized advertising schedules and maintained them through close attention to schedules and delivery.
Petry Television- Minneapolis, MN
Account Executive January 1999-November 2002
•Increased market list billing by 30%.
•Managed market list in excess of $3 million.
•Maintained and improved relationships with National Sales Managers at various stations.
•PIMS award winner for excellence in quarterly performance.
Sales Assistant June 1997-January 1999
•Updated and maintained accurate account records and market list.
•Grew effective relationships between agency media buyers and station management.
•Sold upgraded spots and makegoods to media buyers while satisfying station expectations.
•Researched and resolved invoice and contract discrepancies.
City Pages, Inc.–Minneapolis, MN
Advertising Account Manager June 1996 to June 1997
•Met and exceeded weekly and monthly sales goals.
•Prospected potential new clients.
•Developed promotional ad campaigns.
•Obtained working knowledge of Media Audit and Simmons Market Research.
•Helped determine marketing and business goals of small businesses.
•Offered creative advertising strategies and graphic design ideas to potential and existing clients.
•Coordinated regular advertising schedules and proposals.
Education and Training
University of Minnesota - Minneapolis, MN
BA in Speech Communications
Successfully completed Petry Television’s accelerated Account Executive Training Program (1999,) Belo’s Media Paradigm Sales Training (2013) and Tegna’s Inside Out Training (2018.)
Volunteer Work
Hearing and Service Dogs of Minnesota (general volunteer,) Girl Scouts of America/River Valleys Chapter (troop volunteer,) Valley Adventures Day Camp (Unit Leader.)
Additional Skills
Salesforce, Microsoft Word, Excel, Outlook, PowerPoint, Strata, Medialine, OSI, Wide Orbit Traffic, Wide Orbit Media Sales, ComScore
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