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Bee Liotta

Senior Marketing/Ecommerce Professional

Results-driven professional and analytical marketing professional with over 12 years of combined e-commerce, digital marketing and project management experience in both corporate and start-up work environments. adk3we@r.postjobfree.com 949-***-**** Irvine, United States linkedin.com/in/bushrakhanliotta SKILLS

Go To Market Strategy Website Management PPC Digital Strategy Email Marketing & Automation Funnel Management Brand Development SEO/SEM Customer Acquisition Project Management Social Media Management Adobe Design/UX WORK EXPERIENCE

Senior Marketing Manager

California Fish Grill, LLC

10/2019 - 03/2020, Irvine, CA

Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation. Devised and deployed online marketing strategy with effective SEO, social media and viral video campaign plans, increasing our online engagement by 20%.

Managed Email Marketing program and increased online sales 30% month over month. Built brand awareness and generated leads while managing internal and external marketing campaigns and programs. Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets. Capitalized on industry and marketplace trends to find strategic solutions and enhance business operations leading to increased customer acquisition by 10% month over month over the course of four months. Marketing Manager

Irvine Company

12/2018 - 09/2019, Irvine, CA

The Irvine Company, LLC. is an American private company focused on real estate development, headquartered in Newport Beach, California. Managed email marketing calendar, strategy, and creation of copy and execution of emails for all WorkLife properties. Standardized content style by creating a Content Style Guide for Irvine Company. Created and present monthly reports to upper management using pertinent digital KPIs to measure effectiveness of the campaign by utilizing tracking codes.

Digital E-commerce & Operations Manager

ZO Skin Health, Inc.

01/2018 - 08/2018, Irvine, CA

Managed e-commerce and brand strategy including business planning, development, online strategy, marketing, creative, web analytics, email marketing, and video production.

Analyzed data from multiple sources such as Google Analytics and GTM to generate strategies based on results, behaviors, and trends and implemented customer acquisition strategy to acquire qualified customers resulting in 150% increased qualified website traffic year over year. Managed website product launches and campaigns such as the monthly Product of the Month campaign to drive revenue and sales resulting in increased revenue of 70% year over year.

Handled e-commerce integration of new ERP and 3PL systems to chosen CMS. Collaborated with brand marketing, PR, outside vendors, and creative teams to ensure cross platform alignment for marketing initiatives and increase brand’s digital presence and awareness.

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WORK EXPERIENCE

Digital Marketing Strategist

Rhythm Agency

11/2015 - 12/2017,

A web & digital marketing agency that builds your digital infrastructure grows your business through integrated marketing solutions. Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules. Identified opportunities for multiple clients in various verticals achieve business goals and objectives. Developed campaigns and specific marketing strategies for clients. Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.

Client list includes Acura (Honda Motor Company), The Irvine Company, ZO Skin Health, Segway, Jacuzzi & Sundance Spas, SCAN Health Plan, Schreiber Foods.

Digital Project Manager

Silk Software Corp

02/2014 - 11/2015, Irvine, CA

Silk Software is a leading full-service eCommerce expert delivering efficient & cost-effective B2B and B2C solutions to a global network of clients. Liaised between clients, web development, IT and design teams during pre and post-launch coordinating iterative development efforts based on collected feedback.

Developed and maintained strong relationships with clients and effectively managed and communicated progress during weekly project status meetings to review weekly progress reports for clients to track progress of KPIs. Managed schedules, budgets, scope, and overall project to ensure requirements and project deliverables are clearly communicated and executed upon. EDUCATION

Business Administration, Marketing

California State University, Fullerton

COURSES

Web Development with HTML/CSS (2015 - 2015)

University of California, Irvine

Effective Information Design for the Web (2015 - 2015) University of California, Irvine

Web Project Management (2015 - 2015)

University of California, Irvine

Front End Engineering (02/2021 - Present)

Codecademy

HTML, CSS, Javascript, GitHub, Responsive Web Development CERTIFICATES

Google AdWords Certified (01/2016 - 01/2017)

INTERESTS

Photography Hiking Traveling Art Music Artificial Intelligence Marketing Automation Augmented Reality Virtual Reality

SOFTWARE & PROGRAMS

Email Exact Target, Klaviyo, MailChimp,

ConstantContact

ERP NetSuite, Microsoft Dynamics, Oracle

CMS Shopify, Magento, BigCommerce, Volusion,

Umbraco

CRM Agile, SalesForce, Hubspot

Project

Management

Basecamp, Confluence, Jira, Asana, Smartsheet,

Monday

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