Design Researcher

User Experience Researcher

SIRIN ABUKHAFAJAH

About

A UX Researcher working in a tech industry. A decade of experience using quantitative and qualitative methods under the iterative processes of design, research, and development. Targeting usability problems. Focusing on users by utilizing the right set of tools. Passionate about understanding user needs and interests. Researching user’s issues to eliminate their struggle. With wide range of skillset acquired working in different industries between airlines, education, healthcare, retailers, and technology.

Education

Fall 2009 — Spring 2012

MS, Kent State University

Information Architecture and Knowledge Management/User Experience Design

Master’s Project— Category Constraints When Triaging Digital Information

Fall 2001 – Spring 2004

BS, Jordan University of Science and Technology

Computer Information Systems

Highlighted Projects

Customer Voice – Microsoft

A new Microsoft Survey product, which enables creating surveys, adding satisfaction metrics, setting alerts, and creating reports. The goal is to enhance the gathering of clients’ responses on every experience. My role as UX researcher is shaping the new product via meeting with the stakeholders to prioritize research and business questions, conducting iterative usability studies, translating research findings into product insights and have them presented to stakeholders.

Bridal Configurator – Signet Jewelers

Designed a single cohesive experience, which allowed both at home and at store customers to design and buy an engagement ring starting from scratch. This project contributed in more than $2 million in revenue in less than three months.

Dual-Channel Study Signet Jewelers

Conducted a dual-channel usability study. (printed and mailed catalogs to the website) that focused on the ease of use and clarity of the catalog and its effectiveness to influence a website purchase.

Portfolio

sirinabukhafajah.info

Work Experience

Microsoft (via eXcell)

Jan 2021 — Present

March 2020 — Jul 2020

Redmond, Washington

microsoft.com

Usability Researcher

Working in a fast-paced environment to enhance the user experience on Customer Voice product.

—Conducting evaluative, generative studies.

—Translating research findings into insights.

—Working closely with stakeholders.

Lowe’s(via Collabera)

Jul 2020 — Jan 2021

Mooresville, North Carolina

lowes.com

User Experience Researcher - Remote

Working in an agile environment to enhance the user experience on Pricing product.

—Conducting evaluative, generative studies.

—Conducting focus groups.

Signet Jewelers

Nov 2015 — Aug 2019

Fairlawn, Ohio

signetjewelers.com

User Experience Researcher

Enhancing customers’ experience on both desktop and mobile.

Usability studies, Heuristic evaluations, Benchmark studies, Comparative analysis Wireframes, Heatmaps and recordings

analysis, A/B testing, Card sorting,

Concept testing, Personas, field study, survey.

University Hospitals

Sep 2012 — Aug 2013

Cleveland, Ohio

uhhospitals.org

User Experience Consultant

Enhancing site performance using statistical data analysis. My role was conducting:

—Comparative and content inventory analysis

—Build personas, surveys, and focus groups

—Creating site maps, Redesigning forms

Mongoose Metrics

Summer 2012

Independence, Ohio

mongoosemetrics.com

Intern (User Experience Researcher, Designer, Oracle developer)

Involved in,

—Conducting moderated usability tests

—Maintaining a Billing system (~42 tables)

Royal Jordanian Airlines

Jul 2005 — Aug 2008

Amman, Jordan

rj.com

Oracle 9i Developer

—Airplanes’ ground handling system

—Enterprise resource planning

Technical Skills

Type

Tool

Usage

User Experience

Maxymiser

A/B testing

Hotjar Recordings

Recordings, heatmaps

UserTesting

Usability studies

UserZoom

Usability studies, card sorting

Morea

Usability studies

Omnigraffle, Figma

Prototypes, User flow

Photoshop

Designing personas

BazaareVoice

Rating and review

Medallia

Surveys

Software and Programming Languages

Oracle PL/SQL, SQL

DBMS

HTML, CSS, JavaScript, Django, python,

Web and Desktop Development

Drupal, Joomlah

CMS

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