Digital Marketing Manager

JAMES R. VURPILLAT

Grosse Pointe Farms, Michigan 48236 / 313-***-****/**********@*****.***/ www.linkedin.com/in/jimvurpillat

Global Marketing Executive

Talented marketing professional with broad experience in both B2C and B2B markets. Strong record of developing and implementing innovative brand strategies across multiple industries that have resulted in long-term brand and revenue growth. Proven ability to grow and develop marketing teams and manage multiple outside resources and agencies.

Areas of Expertise

· Brand Positioning and Strategy development

· Business Development

· Digital, Social and CRM strategy

· Customer Experience and Retention

· Large Scale Global Events and Trade Shows

· Strategic Partnerships & Joint Ventures

· Advertising, Promotional & PR Strategies

· Consumer Insights and Analytics

Select Accomplishments

Successfully the Cadillac brand in China, now Cadillac’s largest global market.

Negotiated and finalized technical partnership agreements with Ford, Boeing, Team Penske, and McLaren F1

Led Stratasys’s participation at IMTS and Paris Airshow with largest media value and lead generation to date

Increased business units lead generation by 15% in successive years, while driving revenue growth by 10%

Successfully launched the Cadillac ATS and SRX into luxury market exceeding all financial, volume and brand relevant metrics

Managed the successful introduction of Cadillac into sports car racing increasing awareness of brands performance capability

Managed multiple brands involvement with premium sports marketing properties including Indy 500, Daytona 500, Superbowl, and Ryder Cup

Executive Career History

Telenav Corporation – Santa Clara, California

Director of Global Channel Marketing, September 2018 – March 2020

Lead marketing activities focused on OEM customers, including developing GTM plans, campaign development, content creation and training, that increased OEM volume by 3% for connected vehicle services. Led business development activities for strategic partners and OEM customers. Led creative messaging, planning and strategy for annual CES event and subsequent tradeshows that increased business unit leads by 15%.

Stratasys Corporation – Eden Prairie, Minnesota

Marketing Director, Automotive and Aerospace Unit, September 2015 – December 2017

Lead marketing activities for vertical business unit, including developing brand positioning and key message development. Increased revenue by over 10% for business unit with successive years of growth. Specific responsibilities include developing positioning, managing and creating all brand content and media planning, developing digital marketing strategy, determining segmentation and buyer personas, tracking and managing business unit financial performance and managing trade-show strategy and engagements.

General Motors Corporation – Detroit, Michigan

Director, Global Marketing – Cadillac, April 2004 – September 2015

Lead marketing activities for Cadillac, including managing the global business plan and brand positioning of Cadillac worldwide. Specific responsibilities include developing global positioning, product portfolio development, managing advertising consistency, strategic growth plan by country, price positioning, carline performance, dealer facility standards development and redefining the customer experience.

JAMES R. VURPILLAT

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Marketing Director - Pontiac Division May 2001 – April 2004

Responsible for managing all marketing activities for Pontiac sport utilities. Specific responsibilities included product line profitability, determining brand positioning, setting price and incentive levels, developing advertising and promotional strategies, and distribution plans.

Brand Manager-Oldsmobile Division March 2000 – May 2001

Directed the successful launch of the Oldsmobile Bravada, including brand positioning, product line pricing and profitability, managing brand team members and agencies, developing advertising and promotional strategies, and distribution plans. Also managed Oldsmobile’s relationship and partnership with the PGA of America and the IndyCar Racing League

Assistant Brand Manager-Oldsmobile Division (March 1999 – March 2000) and Pontiac Division (July 1995-March 1999)

Responsible for managing all aspects of the marketing mix for the Oldsmobile Aurora and various Pontiac models. Directly responsible for the consumer launches of the 2001 Aurora and the 1997 Pontiac Grand Prix, including managing cross-functional teams involved with advertising, interactive, promotions, public relations, pricing strategies, direct marketing, wholesale collateral, and merchandising activities.

Market Research Manager-Pontiac Division July 1994-July 1995

Managed all aspects of the Division’s Market Research Department. Primary responsibilities included budget determination and tracking, managing research staff, setting and attaining departmental objectives, managing supplier selection, reviewing all research methodologies, participation on GM Corporate Research Committees and communicating appropriate consumer information to all car-line business teams.

Brand Planning Manager-Pontiac Division October 1993-July 1994

Responsible for the long-term product planning for an individual car line. Primary responsibilities included defining product content and program strategy, interface with engineering organization to ensure program execution, developing product proposals, and creating and tracking car line and specific option forecasts.

Senior Research Analyst-Pontiac Division (March-October 1993) and Strategic Decision Center (February 1991-March 1993)

Responsible for managing all aspects of market research as it pertained to corporate and divisional individual car lines. Primary responsibilities included designing, managing and analyzing market research studies, managing the research supplier interface and supporting car line business teams with consumer information.

Product Business Analyst-Inland Fisher Guide Division July 1988-February 1991

Responsible for competitive analyses, market and technology assessments and market research information to the business unit. Primary duties included developing technology assessments, creating a competitive product assessment center, developing and managing market research studies, and providing input in the five-year strategic business plan.

Education

Master of Business Administration, University of Dayton, Dayton, OH.

Bachelor of Science in Business Administration, Major in Marketing, University of Dayton, Dayton, OH.

Continuing Education

Kellogg School of Business, Northwestern University, Executive Education, Digital Marketing Strategies

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