Strategic Leadership Professional

Adrienne Gonzalez

Orlando, Florida 904-***-****

*********@*****.*** linkedin.com/in/adrienne-a-gonzalez/

Accomplished leadership professional and business solutions strategist with proven expertise leading teams, restructuring processes, transforming organizational structures to surpass growth objectives and communicating initiatives. Excellent communication leader, excelling at establishing partnerships, implementing innovative strategies, and communicating to both shareholders and stakeholders.

Transformational Leadership

Relationship Building

Employee Development Technical Expertise

Process Optimization

Performance Management

Cross-Functional Collaboration

Program Development

Strategic Direction

Partnership Development

eCommerce Innovation

Change Management

Employee Engagement

Team Training & Motivation

Achieved 100% increase in eCommerce revenue from $1.5M to $3M+ annually by deploying revenue-driving process optimization initiatives.

Expert in training, leading and coaching large teams. Catalyzed the training of hundreds of employees at 27 stores and 25 donation sites.

Launched sustainability initiative in partnership with Dell that led to 650% increase in monthly revenue.

Developed first-for-the-company marketing and sales channel to introduce “buy now” products through Shopify; boosted online sales revenue for the site by 75% in 12 months.

Increased budgeted revenue by 29% in 12 months by implementing turnaround strategies for rapid operational growth.

Led roll-out of employee communication training and development; designed 12 major operational SOPs to standardize sustainability procedures and achieve 125% increase in compliance.

Skills and Technical Proficiencies: Microsoft – Word, Excel, PowerPoint, and Outlook; SEMRush; INxSQL; SEO; Shopify

Professional Experience

St. Augustine Lighthouse & Maritime Museum – St. Augustine, FL

Annual Fund Coordinator 8/2020-Present

Accountable and responsible for designing, initiating, and sponsoring new opportunities for the Development team. This includes establishing and the sustainability of partnerships in the community.

Key Contributions and Achievements

Expert at balancing multiple obligations with competing priorities in customer engagement, digital marketing, and lead generation to grow customer base and increase revenue through online sales.

Establish metrics, budgets, timelines, evaluate ROI, and prioritize projects and initiatives in order to increase development revenue.

Establish a marketing plan that integrates the mission of the organization and the development team.

Marine Fasteners – Orlando, FL

eCommerce & Marketing Manager 11/2019 to 8/2020

Recruited to increase online footprint and optimize web presence for niche market supplier. Manage full project implementation and launch – redesigned website, execute SEO strategy, and partner with ad agencies to increase visibility and market share.

Key Contributions and Achievements

Expert at balancing multiple obligations with competing priorities in customer engagement, digital marketing, and lead generation to grow customer base and increase revenue through online sales.

Created marketing plan to reach target demographic by engaging with customers through direct marketing, SEO, promotions, and incentives.

Goodwill Industries of Central Florida – Orlando, FL

eCommerce & Marketing Manager 03/2017 to 11/2019

Sought-after by Vice President of Human Resources to set strategic direction for eCommerce operations in the Central Florida region. Directed revenue-driving initiatives, oversaw training, and proactively managed compliance interests. Led a diverse team of 50 direct and indirect reports accomplished in delivering 2X-3X eCommerce Sales Growth. Implemented plans to optimize staff training and successfully cultivated community and business partnerships to advance organizational objectives.

Key Contributions and Achievements

Positioned company for consistent growth by assessing opportunities, setting benchmarks, and creating a team committed to operational success; empowered team to deliver unparalleled growth, earning Top 10 out of 130 stores for highest sales revenue in a fiscal year.

Cut shipping and packing waste by 80% from $60K to $12K annually.

Led, trained, and mentored team to improve operational performance; leveraged learning and development techniques to engage employees, increase competencies, and promote advancement in professional growth.

Goodwill Industries of Central Florida – Orlando, FL

Sustainability & eCycle Manager 07/2015 to 03/2017

Challenged with directing compliance initiatives, identifying process redundancies, and restructuring eCycle Department supporting Central Florida district. Earned increased responsibility leading a team of 10 direct reports. Successfully expanded partnership with Dell, developed community relationships with vendors, and engaged local patrons to reduce waste and increase revenue.

Key Contributions and Achievements

Reduced operational waste by 25% in 18 months by engaging with new vendors and improving organizational processes.

Successfully collaborated with EPA to foster ongoing partnership; launched innovative compliance initiative tailored to eCycle sustainability and achieved a 45% increase in compliance assurance program.

Education

Doctoral Candidate – Strategic Leadership exp. 2021

Liberty University – Lynchburg, VA

Master of Arts in Global Sustainability 2014

University of South Florida – Tampa, FL

Bachelor of Arts in International Relations 2013

Flagler College – St. Augustine, FL

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