Marketing Medical
Resume:
Athens, AL *****
Phone: 256-***-****
Email: *********@***.***
Mike Maxwell
Objective
To obtain a challenging, rewarding position in hospital administration that utilizes my diverse professional experience and educational background.
Experience
2020-Present Village at Cook Springs Pell City, AL
Executive Director
Oversight of operations of retirement community (CCRC), which includes 168 bed SNF; 60 bed ALF; 40 bed SCALF; 10 bed Independent Living (IL) apartments. Skilled nursing facility includes 28 bed short term rehab/ medical unit & 30 bed dementia/ alzheimers unit.
Manage all functional departments to include: marketing/ admissions, H/R, business office, plant operations, dietary, housekeeping, therapy department, social services, Alf/ Scalf administration.
Direct overall Covid operations in conjunction with DON to comply with CMS/ CDC guidelines. Obtained 5 deficiency free infection control state surveys.
Improved Patient/ Family satisfaction survey scores for all business units and exceeded goal of 4.75 out of 5.00.
Significantly reduced employee annualized turnover rate by 50%.
In conjunction with DON, significantly improved various clinical benchmarks to exceed YTD goals in FY 2021 to include: resident falls for SNF; ALF; & SCALF, total # of incidents and accidents, facility acquired wounds, hospital readmissions, and attained 98% compliance with antibiotic stewardship program.
2018- 2020 River City Healthcare Center Decatur, AL Executive Director
Oversight of operations of multi-faceted 183 bed skilled nursing and rehab facility consisting of: 40 bed short term rehab/ medical unit; & 49 bed Dementia/ Behavioral Unit. Manage all functional departments to include: marketing/ admissions, case management, H/R, business office, therapy dept., plant ops, dietary.
Developed marketing initiative with local providers to promote facility’s high performing rehab department, which increased skilled census by approx. 25%. Department produced consistently high customer satisfaction scores with discharged patients/ residents. As a result, facility had fast paced high volume of short-term rehab patients (ALOS 20 days or less).
Assessment and initiation of specialty programs to enhance revenue streams including pulmonary and cardiology services. As a result, improved skilled census by approximately 15 percent.
Recruitment of physician specialties and nurse practitioners to enhance service lines and quality of care.
Developed marketing initiative to promote private pay admissions on 49 bed Dementia/ Behavioral Unit.
Initiated culture change to improve customer service, employee professionalism and accountability, reduce turnover, and improve teamwork & morale.
2015- 2017 North Alabama Specialty Hospital Athens, AL
Chief Executive Officer
Started 40 bed Long Term Acute Care Hospital (LTACH) from its inception. This included hiring all staff, implementing all policies and procedures, obtaining CMS licensure, Joint Commission accreditation, and LTACH certification.
Worked in close collaboration with parent hospital system-Huntsville Hospital Administration at Main Campus (CEO, CFO, department leaders) and Athens Hospital Admin (CEO, CFO, CCO) to facilitate operations and growth of LTAC Hospital that is affiliated with the Huntsville Hospital system.
Recruited entire Medical Staff, including the Medical Director, 9 attending physicians, and specialty physicians to include pulmonology, cardiology, urology, nephrology, neurology, etc.
Led extensive marketing effort to educate and increase utilization of LTACH as new concept to providers in North Alabama. In first full year of operations, met budgeted census of 16-17 all but 1 month. Also hit maximum private room capacity numerous times during this time period.
Direct oversight of Clinical Liasions/ Admissions; Case Management; Medical Records; Quality; Pharmacy; Housekeeping, Plant Ops, and Human Resources.
Recruited new therapy company to provide services which dramatically improved patient satisfaction and clinical outcomes.
Achieved superior Case Mgt results in terms of LOS management. Led all company hospitals in terms of minimizing short stay percentage and maximizing normal LOS.
2012 – 2015 Behavioral Healthcare Inc. Huntsville, AL
Administrator
Started (25) bed freestanding psychiatric hospital from construction phase including hiring all initial staff, drafting and implementing all new policies and procedures, and obtaining CMS licensure/accreditation.
Hospital had profitable net income four months after opening.
Current net income substantially exceeds budgeted net income.
Developed and implemented area marketing plan.
Obtained full capacity census within six months of grand opening.
Physician recruitment to support facility and to maintain operations.
Achieved superior customer service as indicated in customer satisfaction surveys.
Collaborated with area healthcare facilities, including acute care hospitals, to promote our hospital and establish good working relationships.
2006- 2012 Kindred Healthcare Louisville, KY
Kindred Hospital Louisville
Assistant Administrator/ COO
Hospital is licensed as an acute care hospital and is Joint Commission accredited.
Assist CEO in the administration and coordination of overall operation of a 180 bed LTACH to include financial and capital planning, budget management, marketing, and public & physician relations/recruitment.
Provide overall direction to Outpatient Services to include Imaging, Wound Care Clinic, Surgery, and Radiation Therapy. Direct Inpatient responsibilities include Laboratory, Plant Operations, Security, Dietary, Pharmacy, Rehab, and managing a 47 bed Sub Acute Unit.
Recruited and worked with Physiatrist to improve hospital rehab program. Collaborated with Physiatrist and rehab department to improve patient outcomes and utilization in regards to rehabilitative care.
Worked with CEO to grow admissions and personally organized an Admissions PIT to facilitate the necessary infrastructure to support a significant ramp up in admissions.
Implemented various strategies in conjunction with Case Management to positively impact LOS/ No Pay Days on LTAC.
Established and participated in several Joint Operating Committees with area STAC hospitals to improve communications and achieve common goals.
2001–2006 Kindred Healthcare Henderson, NC
Guardian Care Health & Rehab
Executive Director/Administrator
Responsible for the overall management of an (80) bed skilled nursing facility. Oversight of all functional areas to include nursing, rehab, maintenance, housekeeping, admissions, and dietary departments. Facility was well respected in area community in regards to patient outcomes from its rehabilitative program including occupational, physical, speech, and outpatient therapies.
Started outpatient therapy program and collaborated with therapists and business office to set up billing system, acquire additional equipment, and modify facility infrastructure.
Last two out of three DFS state surveys were deficiency free.
Responsible for financial planning and budget management. Upon assuming position in 2001, the profit margin (EBITDAR) was $131,000 below budget. Responsible for $489,000 positive EBITDAR during second year.
Management of all marketing/ public relations efforts including census management, advertising, customer service initiatives, and physician relations.
Facility won corporate performance excellence awards in 2005.
Recipient of 2005 American Healthcare Association National Quality Award.
Education
1997– 1999 University of Kentucky Lexington, KY
Masters Degree in Health Administration.
Graduated summa cum laude.
1984– 1989 University of Alabama-Huntsville Huntsville, AL
B.S. Degree in Business Administration
Major: Information Technology
Graduated cum laude.
Professional Licenses
Alabama Licensed Nursing Home Administrator
Professional Memberships
American College of Healthcare Executives
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