Fadi Habib

** ****** ************ **** ******, Linkedin, HubSpot, SEMrush, HP, Yoast, and

Udemy in SEO, digital marketing, social media marketing, analytics, and content marketing

M: +639********* (WhatsApp, LINE or Viber) adk21i@r.postjobfree.com

Skype: Fadi H linkedin.com/in/fadi-habib

Lover of constant learning and detail-oriented SEO specialist with 4+ years of experience working at ESL schools. Coordinated a team of 7 foreign managers to write content with relevant keywords on websites and social media platforms using 7 Asian languages. Successfully grew traffic and leads by 25% through SEO, Google, and Facebook Ads.

Varied and progressive 14 years of experience in the legal and insurance fields, in addition to French, Arabic, and English Translation.

KEY ACHIEVEMENTS

*Monitoring products and activities of 30 competitors (such as acquisitions, new products, and features) and reaching 27,000 likes on Facebook in 9 months. That led to entering the Mongolian, Thai, Turkish, Spanish, French, Russian, Emirati, and Kuwaiti markets: https://www.facebook.com/ZaEnglishAcademy + https://www.facebook.com/ZaEnglish https://www.facebook.com/ZaEnglishMongolia + https://www.facebook.com/zaenglishthailand

* improving the sales conversion by 11 % and decreasing the website load time.

*Maintaining a WordPress website and positioning at top 6 for 30+ high volume keywords. The result was a reduced bounce rate of 18%: http://www.zaenglish.com/

*Enrolling 300 students through conducting successful Pay Per Click (PPC) campaigns on Google and social media (Facebook, Instagram, LinkedIn, and Twitter).

*Writing high- quality travel articles in trip 101 website: https://trip101.com/writer/fadi

CORE COMPETENCIES

* Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing Content Marketing Translation Contracts

* Languages: Excellent in translating English, Arabic, and French

DIGITAL MARKETING TOOLS

Google Ads, Google Analytics, Search Console, Tag Manager, Google My Business, Facebook

Business Manager, Facebook Insights, BuzzSumo, Moz, ahrefs, Screaming Frog, Keyword

Density Analyzer, CoSchedule, SEMrush, HubSpot, Broken Link Checker, XML Sitemaps, Text Optimizer, WordPress, Yoast, Canva, Salesforce, Microsoft Office (Excel, Word, PowerPoint).

EDUCATION

Doctorate Degree in International Law, Holy Spirit University, Lebanon (2002)

WORK EXPERIENCE

Today’s English and ZA English Academy, Philippines (ESL schools)

Digital Marketing Manager (SEO, Social Media, and Content Marketing) 2016 2020

*Conducting market and keyword research via Moz and Keyword Planner to uncover the viability of services, trends, and customers’ preferences and to identify potential customers and opportunities. That led to entering the Mongolian, Thai, and Kuwaiti markets.

* Monitoring and researching products and activities of 30 competitors (such as acquisitions, new products, and features) to stay updated about online marketing, competitive environment, meet the needs of changing markets and trends, and promote brand awareness.

*Conducting on-page SEO for optimization and writing relevant and engaging content that improved the site traffic and sales conversion by 11 % and decreased the load time.

* Conducting Pay Per Click (PPC) paid campaigns on Google and social media (Facebook, Instagram, LinkedIn, and Twitter) and refining ads audiences or content to decipher the most cost-effective ad strategy and brand development. That led to enrolling 300 students.

*Ensuring consistent communication with followers by monitoring reviews and responding on time to messages and comments. We got 27,000 likes on Facebook in 9 months.

* Maintaining a WordPress website and positioning it in a competitive niche at top 6 for 30+ high volume keywords. The result was a reduced bounce rate of 18%.

*Measuring the ROI results by using Google Analytics, BuzzSumo, and HootSuite.

B2C, Kuwait (BPO Services)

Contracts Manager, Translator, Recruiter 2012 2016

* I was translating, negotiating, preparing, reviewing, and implementing different kinds of contracts to achieve maximum value in line with sales strategic goals and financial objectives. * Monitoring recruitment status and updates on progress to ensure constant cost reduction. * Developing procedures in business development and selecting suitable candidates from Kuwait, India, and the Philippines and handling all matters related to work visas.

Al-Ostoura International, Kuwait (Fashion retail and interior design)

Admin & Legal Manager 2007 2011

*I was handling competing priorities in Legal, HR, Admin, customer service, and Insurance affairs by prioritizing, acting, and collaborating with multidisciplinary teams.

*Preparing internal regulations, reviewing, and implementing HR policies & procedures.

*Applying updated management practices, especially those related to recruitment process.

*Resolving employees' complaints on a quasi-daily basis by providing timely response.

*Managing employee relations related to disciplinary actions and conflict resolution.

PERSONAL DETAILS

Nationality : Lebanese

Marital Status : Married

Address : Cebu City

Visa Status in the Philippines : Married to a Filipina and allowed to work

In the Philippines without a work permit

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