Account Executive Digital Marketing

MAGGIE RANDOLPH

312-***-**** **************@*****.*** linkedin.com/in/maggiehinklinrandolph Chicago, IL Senior Business Development and Account Leader with 10+ years of a successful track record of establishing and growing key client relationships, resulting in revenue growth for agencies and marketing technology organizations. Passionate about marketing strategy and delivering success for clients. Skilled at consultative selling and new business generation. Specialized in Retail, Direct-to-Consumer and Consumer Packaged Goods. EXPERIENCE

Director of Business Development

Dynata (Formerly ResearchNow/ SSI/ Critical Mix), Remote July 2020- November 2020

• Advanced relationship with Estee Lauder and won project focused on consumer segmentation for luxury brands

• Strategically mapped 35 enterprise accounts, with focus on finding key decision makers and areas of opportunity

• Consulted clients on best practices and strategies for optimal utilization of 1st party consumer insights and analytics Enterprise Account Executive January 2018- May 2020 KANTAR (WPP Group), Chicago, IL

• Responsible for establishing relationships with senior-level marketers at Fortune1000 brands to drive growth for Kantar

• Upsold multi-million-dollar contract renewal with Walmart resulting in a 10%+ increase in revenue YOY

• Generated 25+ additional business opportunities with existing and new clients across CPG, Retail, DTC Brands

• Supervise cross—functional teams across technology partners, delivery, pricing, data science, innovation and other WPP operating brands to deliver clients innovative marketing insights solutions Senior Account Executive/ Business Development Manager August 2015- January 2018 Rise Interactive, Chicago, IL

• Generated $2M in net new annual revenue from brands including Gap, Crate & Barrel, Harry’s Razors, Hickory Farms

• Promoted to lead growth for proprietary digital/ print personalization technology in partnership with Quad Graphics

• Led new business pitches and created compelling sales presentations through focus on customer needs and collaboration with internal media, account, creative teams, agency leadership and partners

• Developed innovative cross-channel marketing strategies for clients across social, digital, search, web design, analytics Business Development Analyst January 2015-August 2015 ShopperTrak (Now Johnson Controls/Tyco), Chicago, IL

• Drove a 10% increase in new business revenue at ShopperTrak, the global leader in brick-and-mortar retail analytics

• Generated $1.5M+ in net new opportunities with large retailers including Adidas, Ascena Retail, Restoration Hardware

• Secured top of funnel pipeline for enterprise sales team focused on retail clientele with over 75 store locations Business Development Manager November 2013-January 2015 enter:marketing, Chicago, IL/ New York, NY

• Generated new business opportunities with enterprise technology clientele, surpassing quarterly revenue goals by 15%

• Acquired and upsold key clients including FIS Global, Fortinet, Nuance, Comcast, McKesson and GE Capital

• Navigated complex procurement processes, establishing the firm as an approved vendor with GE Account Executive Jan 2012- Sept 2013

SONNY & ASH - Chicago, IL

• Led client service & sales for an award-winning start-up creative agency specialized in 3D Graphics & Animation

• Increased revenue by 25% YOY through generating new business opportunities for brands and architecture firm like Philips Electronics, VF Corp, MGM Resorts, Gensler, Simeone Deary & HOK

• Won large contract with large, prefabricated home developer, Wausau homes where 100+ projects were executed Assistant Account Executive June 2010- Oct 2011

Ovare Group (Formerly Creative Alliance), Louisville, KY

• Oversaw day-to-day management for 150+ franchise clients across US for YUM! Brands, Einstein Bagels & P&G

• Excelled at detail-oriented tasks to ensure flawless delivery of national and regional print marketing campaigns

• Upsold clients on OOH media and digital marketing programs resulting in new revenue streams for the QSR Division EDUCATION

Western Kentucky University, B.A. Public Relations, Marketing. 3.55 GPA, Graduation Date: December 2009 Notable Achievements: August 2008- 2009 Imagewest Internship; Selected to work on international client assignment Harvard Extension School, completed remote coursework in Marketing Management & Digital Strategy, 2017

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