Digital Marketing Design Engineer

SHIVANI MISHRA

Cincinnati, Ohio *****

********@****.**.*** 513-***-**** https://www.linkedin.com/in/shivanii-mishra/ EDUCATION

UNIVERSITY OF CINCINNATI, CARL H. LINDNER COLLEGE OF BUSINESS Cincinnati, Ohio Master of Science in Information Systems, Data Analytics Graduate Certificate Expected: April 2022

- Relevant coursework: Statistical Computing, Database Modeling Open to Intern/Full time from Aug’21

- and Design, Data Mining/Warehousing/Visualization/Analysis Methods, Big Data Integration, Enterprise Resource Planning, Project Management

- Awards and Honors: Graduate Assistant in the Department of Operations, Business Analytics and Information Systems, MSIS Brand Ambassador

DIT UNIVERSITY Dehradun, India

Bachelor of Technology in Electrical Engineering August 2017

- GPA: 3.5, In top 3% of the batch

SKILLS

- Analytical Packages: SQL, R, Python, Tableau, SAS, MS Excel, Google Sheets

- Web Technologies: .NET, C#, C, C++, Microsoft Office (including Word, Excel, PowerPoint, Access)

- Software: Microsoft Visual Studio, Microsoft Visio, MATLAB, E-plan, PLC, SCADA, AutoCAD, NI Multisim WORK EXPERIENCE

Business Analytics Intern Cuemath Bangalore, India June 2020 – November 2020

- Revamped analytical ad-hoc International projects to spot usage and trends across the platform/app utilizing data analysis and visualization through SQL, MS Excel and Tableau

- Performed statistical analysis by getting key customer insights using a CRM platform called Leadsquared to create reports and built data models for creating personalized solutions for customers thereby increasing delivery efficiency by 12%.

- Performed content management, data tracking, post-campaign market evaluation by creating dashboards on Google Sheets for business teams and identifying key learnings and opportunities for business improvement.

- Ensured data collection is optimized to provide crystal-clear visibility into the past, present and future behaviors of customers. By facilitating cognitive data driven approach to manipulate and analyze these prediction models, the organization was able to ramp up its revenue generation by 30% for the year 2020. Marketing Executive Popcol Media Gurgaon, India February 2019 – May 2020

- Developed and managed digital marketing strategies for clients by conducting market research and initiating surveys to assess customer requirements.

- Partnered with brands to understand the content flow and ensure the effectiveness of the promotion plan and strategies.

- Served as a social media strategy analyst by understanding and visualizing the latest trends utilizing software like Tableau and working with teams to implement findings into strategies efficiently.

- Build out campaigns for clients based on learning and opportunities for growth across social channels Design Engineer Andritz Hydro New Delhi, India November 2017 – October 2018

- Prepared computer-based engineering drawings, layouts and graphic representations of protection, excitation, LTAC and governor control panels for Hydro Power projects utilizing E-plan which involved intensive system study and analysis of systems.

- Performed reliability testing on electrical/electronic devices and equipment using statistical methods. The process included calculating/studying electrical components, monitoring and analyzing trend conditions and evaluating performance against specifications

- Coordinated with sales representatives and at the customer site to install, troubleshoot and evaluate Andritz products and R&D initiatives

INTERNATIONAL EXPOSURE AND COMMUNITY ENGAGEMENT

Volunteer Education for Alll Gurgaon, India January 2020 – September 2020

- Volunteered to improve the basic educational and behavioral results for 50 underprivileged students PASCH Education Program, Schulen: Partner der Zukunft, Goethe Institut, Germany, July 2009

- Gained valuable culture experience through continual classroom, social interactions and local excursion programs

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